Archive for January, 2008


Baker Newman Noyes | CPA for Maine & New Hampshire

Tuesday, January 29th, 2008

Baker Newman Noyes | CPA
Today flyte relaunched an updated look and feel for Baker Newman Noyes, a CPA firm with offices in Maine and New Hampshire.

BNN offers a wide variety of services, everything from help with state and local taxes to IT services to Healthcare Management consulting.

The Our People section also got a face lift, by applying a consistent approach to information architecture throughout the bios section. There was a lot of work done by BNN to manage the photography and personal information on this section and throughout the site…Perry St. Louis was our contact at BNN and did a terrific job of corralling all of that data.

The biggest design overhaul was done in the BNN Career Center, with a fresh new palette of colors. One of the biggest goals of the site is recruitment out of college.

BnnrecruitingThe new career center has a big section on college recruiting, as well as an area that gives a voice to current employees who talk about what it’s like to work for BNN. Future plans may include videos of employees that will further engage college students who are interested in accounting careers, but want the quality of life that Maine and New Hampshire offer.

Rich Brooks
Web Design for CPA Firms


Online Video and the Entrepreneur

Monday, January 28th, 2008

I have a pile on my desk. You know the kind. The kind where you put important but not urgent material. Of course, over time those items become more and more urgent…and then irrelevant.

I could tell how long it had been since I sorted through my "important but not urgent" pile because I found an article from the Wall St. Journal I had printed up on 12/26/07. It was called "Lights! Camera! Sales! How to use video to expand your business in a YouTube world." (Since this link was up as of today, I’m hoping it’ll be around for a while.)

It’s a great article by Raymund Flandez who profiles a number of entrepreneurs and small businesses talking about how they’ve used video to enhance their marketing and sales. From individual artists to an all natural soda company located in my home town of Scarborough, Maine, to a blender manufacturer, companies are creating videos that are driving demand for their products.

YoutubeWe’ve seen some success with our own clients who are posting videos online. Eli Newberger has posted both his tuba performances and his speaking gigs at the White House on the YouTube channel we created for him. He has 20 subscribers and has gotten over 5,800 channel views as of this post. That’s driving a lot of additional traffic to his Web site.

Sabre Yachts and Newcastle Square Realty have also recently launched YouTube channels as well.

Keyword rich content may help with search engine rankings, but video engages customers in a way that text by itself rarely can.

Rich Brooks
As Seen on YouTube


Mobile Marketing for Small Business and Entrepreneurs

Friday, January 25th, 2008

Earlier this week I attended a fascinating seminar put on by the Maine Marketing Association on mobile marketing. Specifically, Andrew Newman of TextMoreInfo.com talked about how businesses can reach out and connect with people through SMS (short message service) on their cell phones. Although I’ve heard horror stories about how Starbucks will text you as you stand in front of a competitor’s coffee shop (too Orwellian for me to even fathom), that wasn’t the discussion today.

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Fore Solutions – LEED Consultants for High Performance Green Buildings

Thursday, January 24th, 2008

ForesolutionsRecently flyte launched a Web site for Fore Solutions, LEED consultants for high performance green buildings. Fore Solutions works with architects, contractors and owners who are incorporating sustainable design and construction practices into their building projects.

Their projects include Educational Buildings such as Arizona State University Life Sciences Building and the Harvard Allston Science Complex, as well as commercial, civic & cultural projects, and LEED for homes.

This was the first of several Web sites we’re developing on the WordPress platform. Although WordPress is most popularly known as a blogging platform, it’s also a easy-to-use Content Management System (CMS).

By employing WP, we were able to create a Web site that could be updated by the client without knowing any HTML. Fore Solutions can edit content on the page, including text and images, as well as add new pages to their portfolio section. Since WP is also a blogging platform, it wouldn’t take much work to activate the blog when they’re ready to add that functionality.

But enough about the geeky, under-the-hood stuff! If you’re looking to make your next building a green building, contact Fore Solutions today.

Rich Brooks
Sustainable Web Design


Company Logo for ADD Classes

Wednesday, January 23rd, 2008

Addclasses_2

The other day we designed a new logo for ADDClasses, a distance learning education source for people with Attention Deficit Disorder. They offer live TeleSeminars, a convenient ADD Audio Library, and ADD Coaching Program.

I really like the way this one came out. It’s clean, and the apple with a path gives me a feel of education and progress…an attainable goal. Plus the treatment of the URL makes it easy to read and remember.

If you’re looking for a logo or a logo revision, check out our company and corporate logo page, or contact us directly today.

Rich Brooks
Logos for Entrepreneurs and Small Business


Blogging Repairs

Tuesday, January 22nd, 2008

Friend, client and fellow blogger Annie Mahle is using her blog Maine Adventure Sails for an interesting and bittersweet purpose: she’s documenting the repair work that’s being done on the Schooner J&E Riggin.

A couple of teenagers vandalized their ship a few months back by cutting the lines and the Riggin floated under a ramp. The tide came in and wedged the Riggin under the ramp, causing lots of damage to her.

The Riggin has a lot of fans out there–in fact I interviewed Annie on how small businesses can use a street team to market themselves a few months back. The blog is the perfect tool for the Riggin’s captains to keep their customers abreast of the situation, showing lots of photos of the reconstructive work.

For photos and details, be sure to check out the Maine Adventure Sails Blog.

Rich Brooks
Blog Consultant


What’s the Future of Web Development?

Tuesday, January 22nd, 2008

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This past Friday we shut down flyte for an all-day planning session with the entire staff. It wasn’t nearly as painful as it sounds, in big part because we’ve got a great crew here that likes and respects one other. I truly believe that dartboard with my face on it was an aberration…Jonathan and Andy tell me that outside the U.S. it’s considered a sign of respect…like burning the flag. But I digress….

We spent most of the day reviewing our process and identifying weak spots in documentation, hand-offs, and communication breakdowns, coming up with ideas on how to improve these areas.

We also spent a good deal of time talking about the type of Web sites we’ll be building this year. Without giving too much away, I really feel that the future of Web development is platforms. One of the things that I find most frustrating about our work is that it often feels like we’re reinventing the wheel with each job. Although the structure of many Web sites is similar–navigation on top or left, banner at top, two or three columns, call-to-action down below–it always feels like it’s the first time we’re building a site. 

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Wii Medical School

Saturday, January 19th, 2008

Consolewii
If you’re looking around your surgeon’s office and you see diplomas from Harvard right next to a diploma from Nintendo’s Wii, don’t be alarmed.

The Wall St. Journal reports that playing specific Wii games can improve surgeons’ skills. Perhaps while you’re vetting surgeons you could challenge them to a game of Marble Mania.

I wonder if a Wii can improve my blogging skills?

Thanks to Josh Hurley for the heads up.

Rich Brooks
Wii Blogger


The One-Armed Cook: Easy Recipes for Moms (and Dads!)

Thursday, January 17th, 2008

Onearmed
It was great a few months back when I got a call from Cynthia Graubart who wrote The One-Armed Cook along with co-author Catherine Fliegel. See, we already had a copy of the book in our own kitchen, and I knew that I wanted to help them build their business.

Cynthia and Catherine already had a Web site for The One-Armed Cook, their cookbook dedicated to helping new (and not-so-new) parents prepare easy, healthy meals. However, it wasn’t performing as well as they wished. (The site…the book rocks!)

They wanted to sell more books, add recipes, and make it easier for the press to contact them. They also wanted to engage their audience more. The previous site wasn’t scalable, and wasn’t especially search engine friendly.

Basing the new look on their previous site, we rebuilt the site to be more scalable, more search engine friendly, and added incentives for site visitors to subscribe to their email newsletter. We also made the site easier to use, grouping audio, video, recipes and other resources in more management, scan-able formats.

Through the revitalized, search engine friendly Web site and email newsletter we hope to extend their brand, sell more books, and help more parents feed their kids healthy, delicious meals! (Next step: I’m going to nag them into blogging!)

 

Sign up for The One-Armed Cook Email Newsletter and receive 3 new recipes–not in the book–free!

 


 
 
 
 

 

Rich Brooks
The One-Armed Web Marketer

 

 
 


iPhone TV Segment on 207

Wednesday, January 16th, 2008

Iphone207
Last night I was playing the role of "Tech Guru" on local evening news magazine 207 here in Maine. The segment was the iPhone.

Unfortunately, some guy named Steve from California apparently upstaged me. Bastard.

If you want to check out my segment on 207, just make sure you have the Windows Media Player.

Rich Brooks
Tech Guru