In flyte’s Holistic Web Marketing model the four components are:
- Attraction (driving traffic to your site)
- Retention (staying in communication w/customers even when they’re not at your site)
- Conversion (getting visitors to take a desired step towards the sale) and
- Measurement (determining how effective different campaigns really are).
It’s the last component, measurement, that we’ll be talking about at our upcoming workshop, Google Analytics for Online Success.
Web marketing without measurement is like archery without a target. You don’t know how well you’re doing.
Traffic report programs such as Google Analytics help small business
owners and entrepreneurs understand which online marketing campaigns
are working and which ones should be dropped.
Google Analytics is an incredibly powerful analytics program that
can answer all of these questions and more. Best of all, the price of
the software can’t be beat: $0.
Attendees will learn:
- How to setup and get the most out of Google Analytics.
- How to read and understand reports, and which reports are essential to your success.
- How to set up Goals so you can track which traffic streams are worth the most to your business.
- How to analyze these reports to make changes to your Web site and improve your conversion rates.
Date: Wednesday, 1/16/2008
Time: 8am – 9:30am
Place: flyte’s offices (directions)
Cost: $50, includes coffee & danish type edibles
Registration is required, and the workshop is limited to just 10 people, so REGISTER NOW!
(And yes, I know I promised Webinars for those of you not in the greater Portland area. They’re coming!)
Rich Brooks
flyte school instructor
