How to Keep Visitors at Your Web Site

Are you getting people to your Web site just to see them click away before visiting a second page? Do you have a very low conversion rate for traffic?

If so, there's a good article over at MarketingScoop called Why You're Losing Traffic and How to Make Them Stay.

The percentage of people who only visit one page on your site is called your bounce rate. Bounce rates vary between companies and industries, but lowering your bounce rate by just a few percentage points could result in thousands of dollars of new revenue.

There are lots of reasons why people click away from your site; the most prevalent is probably that they followed a link and after looking at your site, determined you didn't offer what they needed. Not much you can do about that, but this article lists seven things you might be doing wrong on your site.

In my opinion, the most important is #3: Giving Web Visitors Too Many Distractions. I see this time and again on Web sites where site owners try and promote 20 different items. Terrible idea. You're just giving you site visitors paralysis as they're overwhelmed by options and the fear that they will make the wrong choice.

For the other 6 ways you may be driving away traffic, be sure to read Why You're Losing Traffic and How to Make Them Stay.

Rich Brooks
Baby Please Don't Go