A few weeks ago I met with the folks from Sabre Yachts and Back Cove Yachts to help develop a social media and Web marketing strategy, and to reinvigorate their blogs. I had some time today as the flood of emails has abated over the past couple of days and Twitter is experiencing major down time. I was really impressed with what I saw.
Both the Sabre Yachts Blog and the Back Cove Blogs are being regularly updated and have a good mix of different types of posts. There’s photos, videos, and great content. What’s best is that their passion for recreational boating is really starting to show through.
At the Sabre blog readers are treated to first hand experience with the Zeus drives, which allow incredible control from a joystick. (Heck, even I can pilot a yacht if you give me a joy stick!) There’s also information about upcoming boat shows and calls-to-action about pending legislation that affects recreational boaters.
Over at the Back Cove Yacht blog there’s some funny posts about boaters’ superstitions and plants that do well on boats…I would have thought this was somehow related to hydroponics, but no.
This blog also weighs in on underwater lights (think back to those neon lights under pimped out cars, but in the water), and also has some nice video of lobster boat racing.
If you’re a recreational boater, or have been thinking of getting a boat or yacht, you owe it to yourself to check out the Sabre Yachts Blog and the Back Cove Blog.
It’s the next best thing to being out on the water!
