If you’ve ever wanted to take a screen capture of your iPhone, here’s how you do it:
Hold down the top button and click the big circle button at the bottom. The photo will appear in your photos section, and then you can email it to a friend or to tech support.
BTW, here’s a possible April Fool’s Day Trick. Confuse your friend swiping their iPhone while they’re not looking and taking a random screen capture. Make it their wallpaper and/or the last screen the was up before the phone went to sleep. It’s not a perfect trick, but it will confound them as they madly pound their iPhone screen with their fingers.
Chrystie Corns (@ccmaine) taught me that little trick, although the bit of evil was thrown in by me.
After meeting Coach Deb (Deborah Micek) at BlogWorld, she gave me some advice on changing my Twitter handle. According to the book, Twitter Revolution, which she co-wrote with Warren Whitlock, it’s a good idea to have a handle without underscores or numbers.
The reasons are:
Now, there are exceptions to every rule. Your may be known as the B2C Coach, in which case a number might be preferable. Or, you may have a handle that requires a well-placed underscore like @speedofart, @therapistfinder or @penisland (courtesy Bad Domain Names.)
If you do want to change your handle, Twitter makes it easy. First off, you don’t lose any of your followers. There’s nothing they need to do. Making the change requires a simple two-part process and a second email address.
First, click on the settings tab at the top.
Then change your name.
Assuming your name is available, that’s it. However, you might want to take this second step.
Create a new Twitter account using a second email address (thanks, Gmail!) under the original, now available Twitter handle. Post a tweet that asks everyone to follow you at your new handle.
And, if you haven’t yet, follow me (Rich Brooks) on Twitter.
Speakers: Jason Falls, Lee LeFever, Patrick O’Keefe, Darren Rowse
Got a late start as I was updating my tweeter handle to @therichbrooks
Rowse: Follow leaders then replicate their success/behavior. Learn the culture, find key people w/the culture.
O’Keefe: Understand the norms of behavior.
Falls: It’s not about selling your wares.
Rowse: it’s also about letting other people introduce and connect you.
Falls: Push stuff that’s not your own. Makes you more credible.
Property rights:
LeFever: Use creative commons to explain how you want people to share your content. Most people want to do the right things, but don’t always knows. Ambiguity is bad, being clear is good.
Copyright doesn’t induce sharing, but creative commons does.
Falls: You may need to have communications w/Legal. It may seem like their job is to say “no,”, but really it’s to reduce risk. (So they often do say no.) Good legal will work with you to find a way to say yes, but you need to coach them through the norms of social media.
LeFever: If someone’s using your IP the wrong way, assume the best so you get off on the right foot. (Don’t start w/a cease and desist.)
Rowse: You can turn those people into your best evangelists.
They all suggest that you associate with the right people. “Look around at your five closest friends and that’s who you are.” Will Smith.
Avoid companies that promise you # of followers or integrate your products into forums and message boards.
Don’t be too afraid of soc med; just take off the sales & marketing hat. You can use soc med to become an expert and increase your credibility.
Speakers Included:
Mario Sundar (LinkedIn), Lionel Menchaca (Dell direct2dell.dell.com), Tom Hoehn (Kodak 1000words.kodak.com), Carolyn Abram (Facebook, blog.facebook.com), Nicki Dugan (Yahoo, yodel.yahoo.com).
1. Status: It’s a relationship & it’s complicated
Michael Dell was the impetus behind blog. Find people talking about Dell and engaging them. Started off w/50% against Dell.
Lots of education. Not just rehashing press releases or what’s on Dell.com.
Need to “humanize the brand” – Tom Hoehn. Putting a face on the “faceless corporation.”
2. Tell Honest, Current Stories
Dugan: Originally an uphill battle to get people to talk like humans on the blog. She came up w/writer’s guidelines. Write from the users’ perspective. Don’t write “our users,” write “you.” Put some of yourself in it. No jargon, use natural language. How you email your mom.
Be interesting and relevant – Hoehn.
3. Know your limits.
Dugan: She had to realize that there were things she couldn’t control from a legal standpoint. She had caused Yahoo to do an SEC filing. Lawyers hackles get up: more work, can’t control the conversation, etc. She wrote up some comment guidelines. Legal said they’d review every post to start, but they developed a sense of trust after a while. Entering a proxy battle is a completely different situation, though.
Menchaca: to start up he got on a conference call w/9 lawyers from Dell. They said every post had to go through legal. “We can’t have a blog if it’s not written in a personal way.” Legal was realistic and only pushed back on safety issues. A series of posts on a recall went through legal.
Abram: Find out your limits before hand. What is legal worried about? Deal w/those issues up front.
4. Make lemonade.
Abram: Talked about a change to FB that showed more info about self and friends and a blog post that was taken the wrong way. You need to strike the right tone. You also need to fix what’s wrong (new privacy tools.)
Dugan: Yahoo TV redesign pissed off users. Lots of negative comments, but it led to a better product.
Menchaca: Don’t post your first couple post w/no outbound links. When Dell was called on this he created a post w/outbound links…he’s listening.
Blogs can be social juditzu – paraphrased by Mario Sundar.
5. One size doesn’t fit all.
Abrams: Chose not to allow comments. Just didn’t have the bandwidth to follow up.
Hoehn – love comments. The value of negative comments far outweighs any individual comments.
6. Learn as you go.
Better to ask forgiveness than permission. You can test everything. Learn. Go. Learn. Go. – Hoehn
Never be afraid to change your direction. – Abram
Be real – dugan. If your blog is just a repurposed PR people won’t come back.
7. It’s not just words. (The future of corporate blogs.)
Dugan – Posts w/video are most popular. Includes flickr stream.
Abram – mini feeds, mash ups. Multi-things in one stream. (pictures, words, video)
Hoehn – photos! (Kodak.)
Menchaca – Tried to serve video w/a proprietary system (from Dell). Finally switch to YouTube. Leverage existing community. Dell missed this going into blogging. YouTube is important from Global standpoint.
Q&A:
Dugan – it’s hard to track roi. There are some metrics, (incoming links, etc.) What are your goals, and are you achieving them?
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