I only check my email a couple of times a day. When it does come in, my inbox is so bloated with messages meant to "keep me in the loop" it’s hard to know what I’m actually supposed to act upon. And then of course there’s the spam that’s somehow avoided three different junk filters.
Because there can be hours between email checks people are starting to realize that if they need to interrupt me their best shot is to use Skype’s chat feature or Tweet me through Twitter, or use the olde thyme telephone. (My co-workers also have the added option to swing down to my office and say, "hey, the water cooler needs changing.")
Yesterday I spoke with a reporter from Inc. Technology, an Inc. branded Web site on all things technological, and how they relate to business. The topic was Twitter as a business tool. From what I gathered, they were writing about how Whole Foods was using Twitter. The path led to me as a recent "tweet" I made was picked up by Whole Foods and was chosen as their "Tweet of the Day," which garnered me a $25 gift certificate and good story to tell.
The reporter, Jodi Mardesich, and I had a good conversation about whether Twitter is really a business tool or not, whether my interaction with Whole Foods on Twitter had changed my opinion of the company at all, and whether small businesses should be using their limited resources on an unproven tool(?) like Twitter.
Which brings us back to this month’s flyte log, Microblogging: The Future of Communications? I’m not saying I have the answer, but hopefully by reading the article you’ll start to ask the right questions about microblogging and your own business.
