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Use Multiple Channels to Reach More People

This week I sent out Does Your Small Business Really Need a Social Media Strategy through our email newsletter, flyte log.

My friend, Josh Hurley, sent me this screen capture that showed my email had ended up in his spam folder:

Junk

Hell, I got lucky here. Many ISPs have such tight junk mail protection that the email may not have even reached Josh in the first place. But, as I told Josh, email wasn’t my only delivery vehicle.

  • I archived this article on my Web site
  • I blogged about the article here and on the Internet Marketing 101 blog I write for MaineBusiness.com
  • I Tweeted about it on at least two occasions, and used Ping.fm so that my message would also update my Facebook page, my Plurk account, and a half dozen other sites where my status gets updated.

I can’t control every junk filter out there, just like I can’t control when the bridge will go up and make me late for work. However, by having multiple distribution channels I can reach a wider audience and get past more gatekeepers. It’s all about the redundancy.

Rich Brooks
You Can Say That Again

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This entry was posted on Thursday, October 9th, 2008 at 9:34 am and is filed under Business Blogs and Blog Marketing, Email Marketing, Entrepreneur & Small Business, Search Engine Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.