Archive for January, 2009


Google Analytics Dashboard: The How-to Video

Saturday, January 31st, 2009

Google Analytics is a powerful tool for analyzing how visitors find your site and their behavior once they get there. Based on that information you can continue to improve your Web site and your marketing campaigns.

Once you login you are greeted with the dashboard: a quick overview of some of the more important reports Google Analytics provides. Although the default report shows you a month's activity, you can change the length of time or even measure your previous month's activity against the same time the previous year.

You can also move the dashboard reports around to suit your needs, add new reports, and remove ones that aren't of importance to your business.

In this video on the Google Analytics dashboard I'll show you how to make those changes to get the most out of your analytics report.

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Related resources on Google Analytics:

Rich Brooks
Analyze This


Click Fraud Continues to Rise

Friday, January 30th, 2009

Are you a victim of click fraud?

With pay-per-click campaigns, a.k.a. search engine advertising, your ads appear as those "sponsored" links  at the top and right of many search engine results pages. You pay for each time someone clicks on your link, whether they buy from you or not.

Click fraud is when a competitor maliciously keeps on clicking on your Google ad
to drive up your advertising costs with no benefit to you. Google, Yahoo and other search engines claim they have tools in place to keep click fraud to a minimum, but complaints from advertisers keep coming.

The Search Engine Roundtable reported on a story about click fraud reaching 17.1%. That's about 1 out of 6 clicks are fraudulent, for those of you who are arithmetically challenged. That adds up to a lot of expensive clicks.

If you are running pay-per-click campaigns, it behooves (I love that word) you to check your stats regularly to see if there's any odd spikes in traffic.

Also, don't put all your eggs in one basket; make sure your site is search engine friendly so that you can rank well for the organic listings for your targeted keyword phrases. After all, those leads are free, click fraud is a non-issue and about 2/3 of searchers never click on a sponsored link.

Rich Brooks
Wearing My Search Engine Marketer Hat


How to Recommend Someone on LinkedIn

Tuesday, January 27th, 2009

Customer testimonials can help you land the sale. Likewise, recommendations from a trusted resource can go a long way towards increasing your comfort level when working with a new person.

Because of this, a LinkedIn recommendations can be a powerful marketing tool. You can then take a LI recommendation and use in on your Web site or other marketing material.

Whether you want to "pay it forward" and highlight some quality work you've received or seen from a LinkedIn connection, or you want to show a satisfied customer how they can recommend you, this walkthrough is just what you need.

Step 1: Find the person's profile on LinkedIn and click on Recommend This Person.

Lirecom

Step 2: Choose the appropriate response to your relationship with this person: Colleague, Service Provider, Business Partner or Student and hit "Go".

Lir2

Step 3: Complete the short form and write a recommendation for the target of your praise.

Lir3

Step 4: There is no step 4. Your praisee will receive an email and they'll have the choice whether to show it on their LinkedIn profile page or not. This prevents "recommendations" like:

Rich's halitosis was not a problem in completing the project as we worked virtually and never had to be in the same room together.

Now, go forth and praise!

Rich Brooks
Sponge Worthy


Why Blogspot is the Wrong Place for Your Business Blog

Friday, January 23rd, 2009

First off, let me say that I understand that there are a lot of great blogs on Blogspot / Blogger, including–perhaps–yours. However, if you haven't started your business blog yet, or if it's still fairly new, choose a different platform. (I recommend TypePad or WordPress.)

Why? First off, your Blogspot blog isn't at a domain you own. It resides at yourblog.blogspot.com. If you ever decide to upgrade to another platform you have to leave your domain behind. All the trust you've built up at the search engines, all the incoming links you've cultivated are all gone. (BTW, the same is true for all those great blogs at yourblog.wordpress.com. If you go WordPress, make sure you go with a domain you own and control, and that means the .org version.)

Secondly, it's not a business tool. At the top of your Blogspot blog is the following bar:

FirefoxScreenSnapz010

Let's take a closer look:

  1. Blogger logo. So much for branding your business.
  2. Search box. Nothing wrong with that.
  3. Flag Blog. Is that really what you want to lead with? The first real link on your blog is so that someone (your competition perhaps?) can flag your content?
  4. Next Blog. If there was nothing else wrong with Blogspot for business, this would be enough. Here's a link above all of your content that allows someone to quickly jump to a completely unrelated blog. Which may in German. Or may be porn. Or maybe German porn. In any case, in one click your hard-earned visitor is gone.
  5. Create Blog. Another quick link to lose a visitor; why read my blog when you can start your own for free?
  6. Sign In. Again, confusion. Does your visitor have to sign in to read your blog? To comment on it? In any case, if they click, they're gone.

Have you ever received one of those business cards with the perforated edges? Or you flip the card over and there's an offer on where you can get your own free 50 business cards?

That shows a lack of commitment.

I'm not here to say the same about a Blogspot blog, but if you're serious about your business or your organization, then make a commitment to its success. Get a WordPress or TypePad blog, get your own domain name, and pick up a free copy of The Ten Biggest Mistakes Small Business Bloggers Make.

Then we'll know you're serious…and committed.

Rich Brooks
Business Blogger


Is the Internet Making Us Stupid?

Thursday, January 22nd, 2009
“Is this the new David Byrne?” my wife asked me.

“Yep,” I replied.

“The one with Brian Eno?”

“Yes…who did he used to play with?” I wondered aloud.

“You had to ask. It’s right on the tip of my tongue.”

“Oingo Boingo?” I offered.

“No, I think it begins with an ‘S’.”

I looked off, chewing the rest of my tuna fish sandwich, trying to think of bands from the 80’s that began with S. Simple Minds? No, that couldn’t be right.

“Roxy Music!” I heard from the other room. Cybele had obviously Googled the answer.

This is our answer to everything, and it may well be yours, too. I recently read a piece in Wired magazine where the author was unapologetic about using Google to find the answer to just about every question. He–and us Brookses–argue that there’s just too much information these days to expect that you’ll be able to keep it all in your noggin…especially if we only use 10% of it as some people believe.

In fact, Google has become so persuasive there’s a Web site dedicated to shutting down noobie questions called Let Me Google That for You. Anytime someone asks a question they could have easily Googled themselves, you can send them a link to the simple search.

For example, When does Festivus start? This was my introduction to the site as I innocently asked this question through a Twitter post and got this snarky link as a response. In fact, my Festivus tweet is currently the 2nd result at the time of this writing.

With my iPhone I can now call in a Google search, increasing my access to the wisdom of the Internet anywhere AT&T or wifi can reach. The other day I clicked the Google icon, spoke the name and town of a friend, and the first result included his home phone number; a clickable link on my smart phone. Sweet.

Or is it saccharine? I remember (vaguely) reading 100 Years of Solitude by Gabriel Garcia Marquez where the village is cursed with forgetting (in my possibly faulty recollection.) Over time, they forget the names of daily objects, such as a chair or window. To compensate for this they start writing the names of items on pieces of paper and sticking them to the chair or window. That works great until they don’t even remember what the words mean. Finally, an old friend arrives and lifts the curse.

Is this the future we’re heading towards with our over-reliance on Google (and other, lesser search engines)? Last night Cybele and I watched Wall-E with the girls. Are we entering an age where we’re becoming the mental equivalent of the corpulent, non-ambulatory humans of our fictional future? Will Google become our crutch hover chair, where we never need to mentally exercise to get that band’s name off the tip of our collective tongues’?

In our home, I’m sure we’ll continue to use Google. However, maybe we need to institute a 5 minute delay on the Internet to answer our questions, give our noodles the exercise they need to keep from getting flabby.

BTW, no Google searches were conducted in the writing of this article, so it’s quite possible the Wired magazine article was actually something I read on the back of a box of Cap’n Crunch and the Gabriel Garcia Marquez story was actually the Archie comic issue where Jughead bumps his head and becomes a chick magnet.


FriendFeed: What Is It and Why Should I Use It?

Wednesday, January 21st, 2009

I originally met Jaica Kinsman at our first Maine Tweetup and got to
chatting with her about social media. I'm so glad I did. I know a lot
of wired people out there, but Jaica always offers the most rock solid
advice, sends me invites to the coolest social media sites, and
generally links to only the best resources.

Everyone in social media needs a friend like Jaica. (Pronounced JAY-sa, in case you run into her on the street.)

Jaica's always been all about FriendFeed, and although I have an
account, it's not something I check every day. Jaica continues to pester
me about that fact every time I see her, so I finally suggested I'd
interview her about FriendFeed and she could prosthelytize to her heart's content.

I've added some explanations in [brackets] that are there to help your friends who don't know as much as you do.

RB: Jaica, what is FriendFeed?

JK: FriendFeed is a
lifestreaming service that lets you share your favorite content from 59
different sites into one page. You can easily start discussions around
shared items and discover new content by subscribing to your friends'
feeds. Their favorite items show up on your Home page.

     
RB: By the way, I'm quite sure "lifestreaming" is not a real word and
you just made it up to confuse me. But back to my line of questioning.

(more…)


Barack Obama and Social Media

Wednesday, January 21st, 2009

207-obama
This past Monday I was on TV talking about President Barack Obama's mastery of the Internet and social media, how it affected the campaign and where you could find him online.

His Web site lists no fewer than 16 social media sites where he has a presence, and he reportedly raised about half a billion dollars in online donations.

Other politicians and small business owners can learn a lot from the successful blueprint his campaign created.

You can watch the segment on Barack Obama and social media further down in this post or at the 207 Web site.

For more information on What Businesses Can Learn from Barack Obama, be sure to check out my Fast Company blog.

(more…)


Hewins Travel – Maine’s Travel Agents

Wednesday, January 21st, 2009

Hewins-travel
On a cold Maine morning like today it's hard not to fantasize about sipping Mai Tai's while lounging on a beach chair somewhere warm. Now you can make that fantasy a reality with a single click.

Flyte recently launched a new Web site for Hewins Travel, a Maine travel agency serving both business and personal travelers.

Visitors to the site can book their entire trip online: hotel, air, car, cruise, vacation packages, the works. The challenge in this site was in taking widgets from a wide variety of providers and making them conform to the look and feel of the Web site.

For travelers who want a little more old-school support, Hewins has offices throughout the state of Maine, with real live travel agents ready to help! (I didn't believe it at first, but it's true! Travel agents exist and Hewins has them!)

Interestingly enough, the very first post I ever did on this blog, back on November 3rd, 2004, announced our design for Hewins Travel's home page. They had a backend system through another provider, so we only got to play around with the first page. A few years later they decided that the old system was holding them back and they engaged flyte for the entire Web site.

Flyte also provided some custom programming to capture email leads and direct them to the appropriate travel agent.

If the cold is getting to you, or business travel is required, be sure to check out Hewins Travel.

Rich Brooks
Maine Web Design


What Charles Darwin Thinks About Your Small Business

Tuesday, January 20th, 2009

There's a great quote in this month's Fast Company by Charles Darwin who turns 200 this February 12th. Talk about survival of the fittest.

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.

We live in what the Chinese might describe as "interesting times." Small businesses and entrepreneurs need to pay attention to what's going on an adapt; the current economic tremors destroy old ways of doing business and reveal new ones. MP3s emerge as a way of listening to music; the music industry suffers, Apple gets its groove back.

  • Economic and environmental concerns make printed ads and direct mail pieces more expensive and less desirable.
  • Organizations and non-profits continue to send out print newsletters to an aging population when their next generation of members and supporters are more likely to read emails, listen to podcasts, read blogs or view YouTube videos.
  • Search is probably the number one way new prospects will find your business, yet most businesses continue to spend heaps of money on traditional advertising and very little on search.
  • People (your customers) flock to social media sites, yet most small businesses either ignore these sites or jump in ignorantly, viewing them as another channel to recycle their tired marketing messages.

I certainly don't know what's coming next. Conditions will continue to change, new products and new applications will come to market that will change the way we do business in ways I can't imagine.

However, Darwin's reflections on the natural world continue to have relevance in the business world today. You may be strong, you may be intelligent, but are you adaptable to change? Things are changing faster and faster and only the nimblest will survive.

Rich Brooks
Small Business Web Marketing


Move Over Viagra; Bad SEO “Experts” Generate the Most Comment Spam

Friday, January 16th, 2009

It's been a while since I've gotten Viagra or Texas Hold 'Em comment spam on my blog. However, this reduction has been replaced with a deluge of spam from SEO "experts" who feel it necessary to comment on a bunch of my blog posts in a row with generic messages.

A long time ago, leaving comments on blogs had two big benefits. First, if you said something intelligent, other readers of the blog might read you comment and click on your name, which would lead them to your blog. Presto! Additional traffic.

Secondly, that link carried link juice that would increase your own blog's search engine visibility. However, those days are long gone thanks to "comment spam;" pointless or off-topic comments that spammers left at the bottom of every post they could find. In fact, they created "bots": insidious programs that would do their dirty work for them in 1/10,000 the time.

Unfortunately, a number of SEO professionals didn't get the message. A few recent comments that otherwise wouldn't make it to my blog:

Comment:

I am new to seo.I am planning to start new blog.But I am getting confused to choosing blog platform.Please give me a suggestion…

Commenter name: seo company
Commenter email: hkcs.link@gmail.com
Commenter URL: http://www.not-the-actual-domain.com/SEO/index.htm
IP address: 58.68.29.162
Authentication: None

And, by the same intrepid spammer a few minutes later at another post:

Comment:

Very good post.Look forward to reading more on you blog.Thanks.

Commenter name: seo services
Commenter email: hkcs.link@gmail.com
Commenter URL: http://www.not-the-actual-domain.com/SEO/index.htm
IP address: 122.167.21.138
Authentication: None

I fear for the small business owner that chooses this firm to handle their search engine optimization.

Whew. Glad I got that off my chest.

Rich Brooks
Confused to Choosing Blog Platform