Archive for February, 2009


What is Tagging? How Do I Tag a Blog Post, Video or Image?

Friday, February 27th, 2009

Sticky
 Rich,

I’ve been told that I need to tag my blog posts, the videos I put up to YouTube and my Flickr photos. What exactly does that mean?

–Tagging in Topsham

Dear Tagging,

Tagging is a way of organizing and/or classifying information on the Internet. Sometimes it’s done by just one person (the content creator), and other times it can be done by a community (social tagging.)

Imagine that for every piece of content you upload you could attach little yellow stickies that help classify that content. A video of a day at the beach might be tagged, “beach”, “maine”, “children”, “ocean”, “mutant seal attack”, or anything else that would help properly identify that video for others.

On a blog, tagging a post is a lot like assigning categories.
Blog categories help define the overreaching themes of the blog. On the flyte blog we have categories like, “analytics“, “entrepreneur and small business“, and “social media” where we place our individual posts. On your blog it should be categories that describe what you write about.

Tags perform a similar role, except that they are specific to the post.
If I were to write a post about Barack Obama’s use of social media I might tag it “barack obama” but I wouldn’t add a category called “Barack Obama” unless I planned on writing about our 44th president on a regular basis.

Rich Brooks
You’re It

Photo by J_O_I_D


Free Online Alternatives to Quicken

Wednesday, February 25th, 2009

Last week I played Tech Guru on 207 again. The topic was Free Alternatives to Quicken. I found out after the show that Quicken now does have a free online version.

Oops.

The other sites we looked at included:

  • Google Docs: create your own spreadsheet or use someone else's
  • Wesabe: a finance package / social networking mashup, and
  • Mint: A slick online tool that's rated best by PC Magazine and Money Magazine.

If you can't view the video below you can watch the segment at the 207 Web site:

(more…)


Track Visitor Behavior Using Google Analytics

Tuesday, February 24th, 2009

In this ongoing video series on Google Analytics we've come to the content section; specifically, looking at what people are doing at your site.

To continually improve your Web site's effectiveness you need to have a better understanding of which pages people are landing on, which pages they're viewing, and ultimately where they're abandoning your site.

Google Analytics provides insights into all these questions, and gives you a cool site overlay that breaks down which links people are clicking on for every page on your site.

You can watch the video below or check out Google Analytics: How Are People Behaving On Your Site? at YouTube.

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Rich Brooks
Tracking Your Behavior Right Now


Natural Front Yards – California Lawn Replacement Services

Monday, February 23rd, 2009

Natural-front-yards
We may have grown up believing that a lush, green lawn was expected of us as home owners, but as we become more aware of the environmental impact that lawn has, many people are switching to more Earth-friendly alternatives.

Last week flyte launched a Web site for Natural Front Yards, a lawn replacement service of California-based EarthCare. Natural Front Yards will replace water-hungry lawns with native California plants for an attractive, environmentally-friendly front yard.

Currently the Santa Clara Water Valley District is offering up to $1,000 in rebates to home owners who replace their lawns.

Flyte built the Web site on WordPress, an easy-to-use content management system that allows Natural Front Yards to add, edit and delete content and pages on their site. That makes it easy for them to add new case studies and before and after photos of the lawn conversions.

Rich Brooks
WordPress Design and Development


Use Google Analytics to Better Understand Your Site Traffic

Tuesday, February 17th, 2009

One of the big reasons you want a traffic reporting system like Google Analytics is to better understand where your Web site traffic is coming from.

Google Analytics breaks down your traffic into 3 categories:

  • Direct Traffic: these are the people who typed in your URL into the address bar, bookmarked your site earlier, or followed a link from an email.
  • Referral Traffic: this traffic arrives when someone is at another Web site and clicks on a link to your site.
  • Search Engine Traffic: these people found you via a search at Google, Yahoo or another search engine.

In addition, you can also see which search terms people used to find your site under the Keywords tab.

It all makes more sense with visuals, so I've created the video below and posted it to YouTube under the title: Google Analytics: Where Does Your Traffic Come From?

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Rich Brooks
I'm Just Like Cross Town Traffic


Marketing is Your Stimulus Package

Monday, February 16th, 2009

You may not be surprised to find out that home sales are down. Car sales are down. People are less likely to go out for dinner, or to the movies, or to buy a new HDTV.

But here's the thing: people are still buying homes.
People are still buying cars. In the last month I've seen people eating out, enjoying a movie, and going to see a show. In fact, during my short commute I often see big HDTVs in the windows of the houses I pass.

In other words, the economy has not stopped. People still need your products and services. Maybe not as many as before the economy tanked, and maybe they're taking longer to make a buying decision, but people are buying.

So, who are they buying from?

As the pool of potential buyers dries up, a lot of businesses are taking a wait-and-see approach, or retrenching, or coming up with other euphemisms for putting their head in the sand and waiting for some stimulus package to make everything alright.

Does that describe your approach?

Are people buying from the companies that have curtailed their advertising spending? That have stopped blogging? That aren't putting any money into search engine optimization?

An economic downturn can be a boon for many companies: those of us who realize this is the time to market, to blog, to improve one's search engine visibility. (I'm still not sold on advertising, but it depends on your business.)

As the pendulum swings further into the recession there may be a knee-jerk reaction to cut your advertising and marketing budget. Unfortunately, you'll miss out on the opportunities that are going on right now.

By continuing to market your products you'll continue to get sales in the downturn, and you'll be in a better position to take advantage when things turn around. (And yes, they will turn around.)

Marketing doesn't have to be expensive. Improving your site's search engine visibility, or blogging more often, or sending out a few more email newsletters, or engaging in social media can all be low-cost, high-return ways of staying ahead in a down economy.

Let your competition bide their time and lick their wounds; you should use this opportunity to find new customers and new opportunities.

Rich Brooks
Marketing is Your Stimulus Package


My TweetDeck Wish List

Thursday, February 12th, 2009

TweetDeckScreenSnapz002
I love TweetDeck, the desktop application for monitoring my Twitter feeds. However, there are a few things I'd love to see added or improved. Here's my wish list, in no particular order:

  • New Followers Column: I'm starting to get a dozen or so new followers a day. Although I quickly look through them to make sure they have something interesting to say (and are therefore "follow worthy"), with over 1,200 people to follow they quickly get lost in the crowd. In iTunes I have a Smart Playlist of any song I've added within the past three months. This keeps new music from disappearing before it has a chance to grow on me.
  • iPhone App (w/syncing!): Probably the best thing that would happen to me is if TweetDeck came out with an iPhone app. It would completely rock if it would sync w/my desktop TweetDeck so I didn't have to recreate my groups on my phone.
  • Drag & drop into columns: The last update of TweetDeck made adding people to new groups easier, but it would be great if I could just grab an avatar or handle and pull it into a custom column like "Core" or "Mainer."
  • See Older/Recover Tweets: This might be a Twitter API thing, but if I shut off TweetDeck and turn it back on lots of the tweets are gone. Sometimes all of them, other times just a few. I can see how to mark tweets as read, but how do I mark them as unread?
  • Geo-targeted columns: I'd love to drop in a zip code, area code or lat/long and find all the tweets from that location. Would be especially cool for travellers to find out what other tweeps are stuck in Logan or LAX.

I'm sure I'm forgetting some other enhancements. What would you like to see added to TweetDeck? Auto shut-off so you can get back to work? Tivo like ability to pull random tweets that you might like to read?

If you haven't used TweetDeck yet check out this video on How to Use TweetDeck to Become a Twitter Power User.

Rich Brooks
Twittering is Hard Work


Comment Spam is Killing My Blog Enthusiasm

Monday, February 9th, 2009

I'm considering shutting off comments on my blog.

[Gasps of horror! Cries of disbelief!]

Alright, it probably won't happen. After all, I enjoy when people respond to something I've written. However, the spam to real comment ratio is getting worse and worse. Even though I've turned on moderation on my blog, it still takes time every day to ferret out the diamonds in the rough.

Yes, comments about Viagra and online pharmacies are often dropped into the junk folder without bothering me via email. However, there were probably 2 real comments out of the last 20 that made it through TypePad's sieve like filter.

Now, one bloger's comment spam is another blogger's feedback, so let me just say that if you're doing nothing but promoting your product and adding nothing to the conversation you won't find your comment posted here.

For example, if you're signing your name as "melbourne seo company", "SEO", or "seo Los Angeles" you're almost definitely getting the axe.

If your comment reads something like, "Hi, Very nice informative post.Thanks for sharing such a useful information with us…" or other bastardization of the English language with no benefit to the readers here, you're going to get the axe. Either keep the conversation moving along or just…move along.

Oh, and Jeff Paul and anyone related to Jeff Paul? This is not your blog. Your thinly veiled advertisements won't play here.

For anyone else who has real questions, real comments or real disagreements with anything I post here, please, let it fly! And I'll do my best to respond and keep the spammers at bay.

Comment-spam

Rich Brooks
Thanks for Letting Me Vent


Get Better Traffic Reports with Google Analytic Filters

Monday, February 9th, 2009

Traffic reports are an essential tool if you have a Web site or if you're running an online marketing campaign. Tools like Google Analytics give great insight into how people found your site and their behavior once they get there.

However, if you spend time on your own site you may be skewing the reports which reduces their effectiveness. Luckily, Google Analytics gives us filters so that we can, well, filter out internal traffic. In the Google Analytics Filter video below I walk you through how to create filters that will block your own activity at your site.

To find your own IP address check out the aptly-named WhatIsMyIPAddress.com.

If you want to filter your own traffic and you have a range of static IP addresses, or you have a dynamic IP address you have a little more work ahead of you. Google Analytic's help section has loads of information on that, but here's the quick start guide:

For Ranges:


Range
: 176.168.1.1-25 and 10.0.0.1-14
IP address value : ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$

For help finding the correct expression for your range of IP addresses, use our tool:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55572

For Dynamic IPs:

How to exclude traffic by cookie:

1. Create a new page on your domain, containing the following code:

  <body onLoad="javascript:pageTracker._setVar('test_value');">

(Please note that this code is in addition to the Google Analytics tracking code that you have on every page of your website.)

2. In order to set the cookie, visit your newly created page from all
computers that you would like to exclude from your reports.

3. Create an Exclude filter to remove data from visitors with this cookie. Follow these instructions http://www.google.com/support/googleanalytics/bin/answer.py?answer=55494
to create a filter with the following settings:

Filter Type: Custom filter > Exclude
Filter Field: User Defined
Filter Pattern: test_value
Case Sensitive: No

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Rich Brooks
Your Web Site Analyst


Artful Assessment – Resources for Art Teachers

Wednesday, February 4th, 2009

Artful-assessment
Flyte recently designed a new Web site for Artful Assessment, a project of the Portland Museum of Art. The site is a teacher resource about arts-integration and arts assessment in the classroom.

The site shows how visual arts can be integrated into the classroom in a variety of different content areas.

There are 9 works of art (some coming soon), each featuring two lesson plans: one visual arts lesson and one lesson in
another content area: language arts, science, or social studies. Here's an example: Albert Bierstadt's Royal Arches.

Artful-assessment-blog
The site also features an Artful Assessment blog, where teachers can weigh in on best practices using the tools and plans featured on the site.

The Web site, along with its integrated blog, were built on the WordPress platform. This open-source platform allows an easy way for Artful Assessment to add, edit, and delete content, pages, lesson plans and artwork from the site without any HTML knowledge or expensive software.

If you're a teacher who's looking for ways of integrating visual arts into the classroom, be sure to swing by Artful Assessment's new site for lesson plans and beautiful visuals.

If you're looking for a Web site that you can update and manage yourself, be sure to talk to flyte.

Rich Brooks
Maine Web Design