Social media marketing today is as important to business owners as search engine optimization was 8 – 10 years ago.
Not that SEO isn't still an essential part of any good marketing campaign, but it's just that everyone realizes that now, and so it's tougher (and more expensive) to rank well at the search engines. Rather, what I mean is that businesses that enter social media marketing now will have a competitive advantage over those that wait and see if this whole Twitter thing is a fad.
Well, it doesn't matter if Twitter is a fad, or Facebook or LinkedIn for that matter. While individual social media sites may come and go, the movement of people connecting and sharing online is here to stay.
Recently Fred Abaroa (@costavidafred) of Costa Vida Fresh Mexian Grill and I (@therichbrooks) were interviewed by Kathleen Shannon (@kathyshannon) of WCSH-6 for a news story Maximizing Social Media for Business Purposes.
Fred talked about how he leverages Twitter to drive more foot traffic to his restaurant, and I talked about how businesses could leverage tools like Twitter, Facebook, LinkedIn and video (think YouTube and beyond) to grow in this or any economy.
You can watch the entire video here (video starts immediately…not my fault!)
Rich Brooks
Social Media Marketing for Small Business
