Every Web site has conversion points; actions you want your visitors to take to move them down the sales funnel. It could be clicking on a "buy now" button, signing up for an email newsletter, completing a contact form, and so on.
Using Google Analytics Goals we can track this activity at our Web site. By setting up goals we can find out not just how much traffic a search engine or Web site is sending us, but what's the quality of that traffic, and even what each lead is worth.
In the video below you can see how to set up and use goals to gain new insight into the activity at your Web site, or you can watch How to Set Up Goals in Google Analytics at YouTube.
Very nicely done (including the humor). I am getting ready to launch a new site and I want to start off with all the auditing info I can get to measure rates of success. Thanks for the video and clear instructions.
Nice tutorial. It explained goals well.
Regards, Tim from Payday Loans
Hi,
Nice video..Really have an ideas about how to set goals on Google analytics for my client business. could i get more about tunnel and goal?…
thanks
I have a subscription box which works with ajax on http://mmaMail.com
How can I setup the successful subscribing of a user as a goal in google analytics? I like to keep it as an ajax request because usually I have a video loading on the same page so moving away from that page could mean the user would have to wait for the video to buffer again.