Every Web site has conversion points; actions you want your visitors to take to move them down the sales funnel. It could be clicking on a "buy now" button, signing up for an email newsletter, completing a contact form, and so on.
Using Google Analytics Goals we can track this activity at our Web site. By setting up goals we can find out not just how much traffic a search engine or Web site is sending us, but what's the quality of that traffic, and even what each lead is worth.
In the video below you can see how to set up and use goals to gain new insight into the activity at your Web site, or you can watch How to Set Up Goals in Google Analytics at YouTube.
