What is Holistic Web Marketing? At flyte we use this model to explain our integrated approach to online success. A static Web site is no longer enough; you need a coordinated Web marketing strategy to reach the widest audience possible.
Holistic Web marketing consists of four parts:
- Attraction: How to drive quality traffic to your Web site. [Tools: search engine optimization, blogging, social media]
- Retention: How to keep the conversation going after they’ve left your site. [Tools: email marketing, social media]
- Conversion: How to get people to make a buying decision at your site, whether it’s clicking on a “Buy Now” button, completing a contact form, or picking up the phone. [Tools: web site]
- Measurement: How to analyze your traffic to make ongoing improvements to both your Web site and your Internet marketing for better results. [Tools: analytics]
We believe that you need to address and integrate all four pieces of Holistic Web Marketing for long-term success.
On Thursday, May 14th at 12pm EDT, I'll be leading a one hour Webinar (plus 30 minutes of Q&A) examining how small businesses can use the holistic Web marketing model to grow their own business. We'll look at search engine optimization, email marketing, blogging, social media and your own Web site as tools to increase online visibility, drive more qualified leads to your site, and generate more online business.
The cost of the Webinar is normally $49, but if you enter coupon code "theeconomystinks" you'll save $15. That's our stimulus package to you.
Rich Brooks
Web Marketing for Small Biz
