Recently we decided to have some flyte bumper stickers made up. Ryan Goan, our creative director, created a bunch of variations (click on the image to the right for a detailed look) for me to review.
I decided to get some additional feedback, so I crowdsourced the review process. According to wikipedia (aka the Word of God according to many geeks):
Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing
it to an undefined, generally large group of people or community in the
form of an open call. For example, the public may be invited to develop
a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm (see Human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science).
The term has become popular with business authors and journalists as
shorthand for the trend of leveraging the mass collaboration enabled by
technologies to achieve business goals. However, both the term and its
underlying business models have attracted controversy and criticism.
So I threw it open to my followers on Twitter and my friends on Facebook. When people gave two answers I split the vote. Here are the results:
- 1: 14.5
- 2: 6.0
- 3: 5.0
- 4: 6.0
- 5: 1.5
- 6: 10
Well, 1, then 6 seems to be the big winners, but there's certainly some variables in there. Personally, I'm not a fan of 6 because the traditional oval bumper stickers have a border. There was also a lot of discussion around whether we could "pull off" a bumper sticker that didn't include our name and had our URL so tiny.
However, I don't think a lot of people make a buying decision based on bumper stickers.
I've always felt the plane was a pretty cool icon, and people who see it might be intrested to learn more about the story behind it, a.k.a. flyte.biz.
So, at the end of the day I'm no closer to a decision. I do like #1, although I'm thinking of dropping the www off the URL for additional white space, or even perhaps just leaving ".biz" in small letters below. I also like #3, perhaps with the www-less URL.
Anyway, if you'd like to confuse me further, please feel free to add your own thoughts below. It still hasn't gone to the printer.