In the Holistic Web Marketing model, there are four components to a successful, effective Web marketing campaign:
- Attraction: how to drive qualified traffic to your site
- Retention: how to keep the lines of communication open after people have left your site
- Conversion: how to get people to move down the sales funnel at your site
- Measurement: tracking all of the above for continual improvement
It's that last piece–measurement–that's the focus of The Ultimate Google Analytics Video Guide that we just published at Squidoo.
This is a collection of the how-to videos we created for small businesses so you could put Google Analytics to use, along with some other important resources that will help you measure your growth and success online.
If you'd like more help understanding your Google Analytics, or installing a copy of the free software on your own Web site, just let us know.
Rich Brooks
Google Analytics for Small Business
