Thank you for a very informative website. You point out many good issues like being targeted and personal in your approaches. However the platform is build by you and your colleges so a lot of internal understanding and cooperation is needed and all functions concentrated on the same target; making the Online Marketing profitable. For many companies a major issue is to understand and accept that all functions are equally important from ides over production to sales. Once the strategy is established the next but very important question comes up; how do we communicate this in order to reach our target group? The scope of an Online Marketing company is to ensure the link and understanding between the visions and the realities, a very challenging job.