Earlier this year flyte had the privilege of working on Yacht.com, a social networking and resource site for people passionate about yachting.
The people behind Yacht.com are boaters themselves, and they had a good idea of what boaters were looking for in a social media site:
- ONE place to digitally and securely store all of my boats documents and manuals.
- ONE simple way to connect to: my dealer, a vendor, my manufacturer, other boaters.
- ONE site to store all of my images and stories from my boating life… and share them with friends.
- ONE complete digest of news articles and listings – so I can browse or search.
- ONE custom page where all of my boating interests appear neatly organized.
- ONE community to find valued opinions of what my boat is worth and how to enhance my boating lifestyle.
To do that, Yacht.com developed a powerful news aggregation service specific to marine interests. Users can save custom searches and have custom news delivered to their individual "home port." Once members enter their preferences, Yacht.com's back-end learns more about the boater as they use the site. Then the content delivered is being constantly refined to specific interests.
Pretty slick, no?
Yacht.com also offers a growing database of over 500 manufacturers and model information, with more coming soon including a refined search function.
Flyte designed the user interface of the Web site and blog, as well as consulting on social media strategies that would engage their targeted audience.
While Yacht.com has just rolled out a few of the features they'll be promoting over the coming months, it's already a powerful, social-media-enhanced site for anyone who owns a boat…or is looking to hit the high seas soon.
Rich Brooks
Social Media Marketing for Business
Amazing idea! I checked out and the site looks fabulous. Thanks.