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What Is Web Marketing, Anyway?

Although businesses and organizations have different goals and purposes, most would like to achieve the following:

  • increase their online visibility
  • drive more qualified prospects to their site
  • convert that traffic into business or membership.

These days, almost everyone will agree that a company's Web site is the hub of their marketing; TV ads, print ads, even billboards, will include a URL to drive interested parties to for more information or to order.

While different people have different opinions of what Web marketing is, I feel there are four major components:

  • Attraction: How to you drive qualified prospects to visit your site
  • Retention: How to keep the lines of communication open after they've left your site
  • Conversion: How to get visitors to take a desired action on your site (buy now, picking up the phone, etc.)
  • Measurement: How to track your success and continually improve on your site and marketing campaigns.

There are plenty of tools at our disposal as small business owners and entrepreneurs to accomplish this, including search engine optimization, email marketing, blogging and social media to name a few.

If you'd like to learn more in a classroom setting, I'll be teaching Web Marketing for Small Business at the University of Southern Maine starting this Thursday evening from 6 – 8pm, and three additional classes after that.

Just remember to bring the teacher instructor an apple.

Rich Brooks
Web Marketing for Small Business

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  • http://www.DropShipAccess.com Mike from Drop Ship

    Web marketing strategies are necessary to maintain traffic to your site.

  • http://www.DropShipAccess.com Mike from Drop Ship

    Web marketing strategies are necessary to maintain traffic to your site.

  • http://seoconsultantsdenver.thewebinfocenter.com/blog MAS1916

    Thanks for the post!

    Web marketing isn't all that complicated, but it does take some discipline, trial and error and re-trial (and frequently re-error).

    The objective of getting your product or service in front of a prospect at the point where she/he is researching a purchase is paramount!

    Thanks again!
    MAS

  • http://seoconsultantsdenver.thewebinfocenter.com/blog MAS1916

    Thanks for the post!

    Web marketing isn't all that complicated, but it does take some discipline, trial and error and re-trial (and frequently re-error).

    The objective of getting your product or service in front of a prospect at the point where she/he is researching a purchase is paramount!

    Thanks again!
    MAS

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This entry was posted on Monday, September 14th, 2009 at 8:29 am and is filed under Analytics, Business Blogs and Blog Marketing, Business Philosophy, Email Marketing, Entrepreneur & Small Business, flyte news, Search Engine Marketing, Social Media, Web Design & Development, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.