As a lot of small business and non-profits know, social media sites like Facebook are a great place to connect with your audience and build your business or membership.
There are a number of reasons for businesses, non-profits and just about any organization to be on Facebook:
- Location, location, location: a lot of your prospects, customers, members and constituents are already on Facebook
- As people become a fan of your business, or interact with your fan page, their activity appears in their feed. This is then seen by their friends, increasing the chance that you’ll be promoted to more people
- Fan pages are free to setup and run
One way to build your fan base is to add a fan box to your Web site or blog, which makes it easy for people to fan you.
The fan box is also great if you have a static Web site and can’t make updates yourself. Just have your web developer to add a fan box to your site; now the updates you post to your fan page will appear on your Web site automatically.
Here’s a video called “How to Add a Facebook Fan Box to Your Web Site or Blog” which–surprisingly–shows you how to add a Facebook fan box to your Web site…or blog.
Rich Brooks
Helping Small Businesses Leverage Facebook Since…wait, what year is it?
