Archive for December, 2009


How NOT to Leave a Comment on a Blog

Thursday, December 10th, 2009

Some things to keep in mind:

  • Incoming links (links from other Web sites to yours) have search engine benefits.
  • You can create links from someone else’s blog to your site by leaving a comment.
  • People respond to incentives.

Thus, it’s no surprise that unscrupulous marketers (and even some with scruples) leave a lot of comments on other blogs for the sole purpose of increasing the search engine visibility of their own site or blog.

Never mind that almost every blog in the world uses a no-follow ref tag in the comments section, basically neutering the SEO benefits of a comment.

That being said, not everyone seems to have gotten the memo. There’s still benefits to leaving a comment, however:

  • Adding to the conversation the blogger started
  • Getting the attention of the blogger and perhaps beginning a mutually-beneficial relationship
  • Having people admire how intelligent, insightful and on message  your comment is, and possibly following the link back to your Web site or blog.

That last bullet point needs to be repeated, this time with some emphasis:

  • Having people admire how intelligent, insightful and on message  your comment is, and possibly following the link back to your Web site or blog.

And that’s the trick. You need to be intelligent, insightful and on message. Although every blogger has his or her own rules for when to leave a comment up there, I’ve always been open to destroying a comment with extreme prejudice if they seemed more interested in promoting their own work than continuing the conversation I started.

For example, I recently received this comment on a post on How to Add Photos and Videos to Your Tweets:

How Not to Leave a Comment

Besides the atrocious grammar, it’s hard to take someone serious who:

  1. Recommends a product which also appears to be his URL
  2. Has a generic sounding gmail address
  3. Was named “Mass Email” by his parents

Not to mention it has nothing to do with the post at hand. If this were a post on email marketing, or bulk email marketing tools, this would be perfectly appropriate.

If you are going to leave comments on other blogs, please add something of value. It helps the blogger, his/her audience, and may actually do some good for you as well.

Rich Brooks
Small Business Blogger


Are You Getting All Your Mentions on Twitter?

Wednesday, December 9th, 2009

I was doing a little experiment the other day. I had inserted the brain from a cadaver into this robot I’ve been building…wait, that’s more appropriate for my other blog.

I was doing a different experiment to see if I could reduce the number of API calls TweetDeck makes to Twitter on my behalf. (I know, I’m a geek.) I figured that since a request to Twitter for my mentions (@therichbrooks) takes one API call and a search on “@therichbrooks” doesn’t require any API call, that I could just substitute one for the other.

In other words, searching for “@therichbrooks” should bring back the same results as seeing all my mentions, right?

Turns out…not so much. This is a recent example of my mentions column vs. my @therichbrooks search on TweetDeck. I’ve highlighted the tweets that only appear in one column.

Mentions vs. Search (@therichbrooks)

You’ll just have to take my word for it that the last few in the right (search) column didn’t appear further down the page in the mentions column.

I can’t seem to find any rhyme or reason: it’s not specific to whether the tweets start with @therichbrooks, whether they’re a RT, whether I follow the person, or whether the tweet comes from a beautiful woman.

I also ruled out the possibility that it was TweetDeck; the mentions page and search at Twitter.com showed the same results as above.

At this point I’m actually keeping both columns up and running on TweetDeck so I don’t miss any other mentions. I just wonder what important messages and opportunities I’ve missed already. :-(

Rich Brooks
Not Getting Your Tweets


Search Engine Optimization Webinar: 12/10/09

Tuesday, December 8th, 2009

You know that search engines can provide your business with loads of new prospects, but why aren’t you getting as much traffic as you’d like? Why are your competitors ranking higher than you? What can you do to increase your search engine visibility?

In this seminar, you’ll learn how to improve your organic search engine ranking and drive more qualified leads to your Web site.

Attendees will learn:

  • How to uncover which keyword terms will drive qualified leads to your site
  • What on-page changes will increase your search engine visibility and how to make them
  • How to get more incoming links to improve your search engine ranking
  • The Do’s and Don’ts of search engine optimization

Included is 30-minutes of question and answer time with Rich Brooks, president of flyte new media.

Date: Thursday, 12/10/2009

Time: Noon – 1:30 ET

Place: Your Computer

Cost: $35

To attend the Webinar you’ll need a computer with an Internet connection for the video and a phone line for the audio. Since this is not a toll-free call we recommending calling from a phone on a flat-rate plan or using Skype.

This Webinar is limited to 50 participants, so please register now!

Rich Brooks
Putting Webinars on the Internet Since 2006


How to Add Photos and Videos to Your Tweets [Twitter Mailbag]

Monday, December 7th, 2009

TwitterThe other day a friend asked me how to add photos and videos into a tweet on Twitter.

Right now, there’s no way to include anything but 140 characters of plain text in Twitter, but using URL shortening tools like bit.ly or tinyurl.com you can do the next best thing; embed a link to a photo, video, or anything else on the Internet.

Desktop tools like TweetDeck can simplify the process with drag and drop simplicity, but even without TweetDeck there are some quick and easy ways to do it.

In the video “How to Add Photos & Videos to Your Tweets” I show how you can use these simple tools to create more value for your followers.

If you’ve got any questions on Twitter, social media, or anything related to Web marketing, feel free to ask me on Twitter. I’ll do my best to answer it and create a helpful little video to boot.

Rich Brooks
Twitter Mailbag Guy


Calling on Prospects: How Much is Too Much?

Thursday, December 3rd, 2009

Sales calls & RolaidsThe other day as I left yet another voicemail for a prospect who hadn’t returned my previous few calls or emails, I wondered how many unreturned “touches” most people leave before giving up, so I quickly tweeted my question.

I was surprised that the answers that came back were almost invariably one or two, although Marty Hamre’s magic number was 7 and VirtualGalt invoked Brian Tracy’s name in suggesting that 5 was the right answer. It was actually listening to Brian Tracy sales tapes back in my previous life that convinced me to make more attempts than the competition.

Intrigued, I asked “What’s the max number of unreturned calls/emails/touches you would give a prospect before giving up?” on LinkedIn. There were 24 answers (and counting) to the question, and the people on LinkedIn (or at least those who answered the question) seemed to have a lot more tenacity than my tweeps.

Some of my favorite quotes…

(more…)


REACH: Developmental Disability Services in Juneau

Thursday, December 3rd, 2009

REACHRecently flyte designed and developed a new Web site for REACH, an organization for developmentally disabled children, adults and families in Juneau, Alaska.

REACH provides services such as infant learning, assisted living and The Canvas Community Art Studio and Gallery.

The site was build on WordPress, the popular blogging/content management system platform. This allows REACH to update their site through any modern browser, keeping ongoing costs down while allowing them to update their site regularly…without any HTML knowledge.

As REACH supports their community, you can support REACH through a number of different avenues.

Rich Brooks
WordPress Design and Development


Safe Internet Shopping Tips…As Seen On TV

Thursday, December 3rd, 2009

The other day I made my way over to WCSH Channel 6 here in Portland, Maine, for another one of my “tech expert” segments on the evening news program 207.

The topic was Internet Shopping Tips with a focus on keeping you–and your money–safe on the Interwebs.

This was the best still they had of me? Really? :-|

If you need me to double-check your usernames and passwords for any Web site just leave them in the comment section below and I’ll let you know if I think they’re secure enough.

Rich Brooks
Phishing for Compliments


Three Things I Love About The Newest TweetDeck

Tuesday, December 1st, 2009

TweetDeck LogoHaving just downloaded the newest iteration of TweetDeck, I’m probably not in the best position to review it.

Like that’s going to stop me.

Here are 3 things I love about the newest iteration of TweetDeck, v.0.32.0:

  1. Integration of LinkedIn. Come on, you LinkedIn haters, tell me it’s not more important than MySpace. I think this is great for TweetDeck, but even better for LinkedIn. I noticed my attention of and connection to my Facebook friends who weren’t on Twitter (looo-zers) went way up once I could keep tabs on them within TweetDeck. I assume the same will happen with LinkedIn, and convince more LI peeps to get more conversational.
  2. More retweeting options. Admittedly, I prefer the ability to tweak a tweet before I RT, rather than the forced integrity that Twitter, um, enforces, but it’s nice that you have that option.
  3. Add, create and manage Twitter lists. Of course, I would have been more happy about this if I hadn’t just spent two freakin’ hours manually adding all my TweetDeck Mainers to my Twitter list for Mainers. Still, I have other lists that need managing and synchronizing. Even this list will be easier to manage without all the redundant work.

If you haven’t been using TweetDeck, it’s time to give it a try. If you are already using it, you’ll like these three new features plus a few more.

Be sure to download the newest TweetDeck today.

Rich Brooks
Hooked on TweetDeck


Establishing Your Expertise Through Social Media

Tuesday, December 1st, 2009

How to Be an Expert in Ten Easy LessonsEvery day your prospects use search and social media to get answers.

They Google questions about lawn care, Tweet about trying to lose weight, or ask how to find the right bookkeeper on LinkedIn. They may also watch videos on how to clean their hot tub on YouTube or listen to a podcast on improving their personal relationships.

Whether it’s search or social media, people are asking questions and looking for experts.

You can be that expert.

In this month’s flyte log, our email newsletter on Web marketing, we talk about how to uncover the questions your prospects are asking, and where you can establish your expertise without coming on too strong or too sales-y. By establishing your expertise you will attract new customers and clients and build your business.

Be sure to check out How to Establish Your Expertise Through Social Media.

Rich Brooks
Expertise Expert

Photo credit: alancleaver_2000