Archive for February, 2010


Social Media and Security Risks for Businesses

Thursday, February 25th, 2010

Recently I sat down to talk to David Jacquet of InfoSec Group to talk about some of the security risks inherent in social media activity, and what businesses can do to alleviate those risks. Below is the transcript of that interview. For those of you with really short term attention spans I’ve summarized some of David’s points into a blog post over at Fast Company.com called The 5 Biggest Social Media Security Risks for Businesses.

For those of you who think even that’s too long, well, you probably already stopped reading.

Rich: Today I’m going to be talking to David Jacquet of InfoSec Group. What we’re going to be talking about are some of the issues arising around information security and general security when it comes to social media.

David, thank you very much for being here with us today.

David: You’re welcome, my pleasure.

Rich: Just to start off with a really basic question, what is information security?

David: Information security is understanding that as a business or an organization or an entity, we have assets and that those assets needs to be protected.

Information security is basically a business goal and it’s the idea of protecting those assets from unauthorized third parties.

Rich: How does that then tie into social media ‒ things like Twitter, Facebook, YouTube and so on?

David: Because information security, as I said, is a business goal, it encompasses protecting any assets which may or may not be shared in the context of doing business.

If people are going to be using social media, presumably they’re going to be talking about a fair amount of information that belongs to their entity, organization or company. Some of that information may be of a confidential nature and therefore needs to be protected.

It’s the idea of trying to make sure that we do not expose the organization to undue risk through the use of social media.

Rich: Let’s talk a little bit about that risk. What do you think some of the biggest risk issues are when it comes to using social media and keeping our information secure?

(more…)


The Best Fitness Web Sites

Tuesday, February 23rd, 2010

Donning my tech guru hat once again–but leaving my jump suit behind–I visited the set of 207 for a segment I like to call Fitness Web sites.

If you can’t view the video above  you can check it on the 207 Web site.

Here are links to the sites we discussed:

And, in the honorable mention category: This is Why You’re Fat.

Thanks for everyone who suggested a site, especially personal trainer and ex-Spider-man, Mark Nutting.

Rich Brooks
Enjoying the Red Bull and Beef Jerky Diet


Maine Lawyer Blogs: Personal Injury Blogs and More

Tuesday, February 23rd, 2010

Do you have very different products, services or target audiences?

Do you find that trying to appeal to these disparate needs makes your blog or Web site too broad, too unfocused? Since both people and search engines prefer focused content, this can be a problem. If so, you may want to take a page from Berman & Simmons, a Maine law firm who recently launched four new blogs to address some of their more requested services.

  • Maine Accident & Personal Injury News: This blog appears within their main site and talks focuses on accidents and personal injury news and issues that affect Mainers.
  • Nursing Home Law Center: This blog talks about nursing home law, residents’ rights, and cases of neglect.
  • Product Safety at Home and at Work: Most recently (at the time of this writing) the blog features a number of thoughtful posts about the ongoing problems with Toyota and what it says about our own governmental regulations (or lack thereof.) Other posts talk about court cases related to product safety.
  • Maine Court Decisions: This blog describes itself as “Maine Supreme Judicial Court Decisions Summarized for Lawyers, Clients and the People of Maine.” Posts cover a number of interested legal decisions in Maine on everything from double jeopardy to workers comp to search and seizure.

While obviously maintaining four blogs is a lot more work, it does help you focus on a particular niche, which can encourage more inbound links, which in turn will increase your search engine visibility. All four blogs were built on WordPress by flyte.

Rich Brooks
Maine Business Blogs


How to Sync Your Tweets & Facebook Fan Page Updates

Monday, February 22nd, 2010

There are plenty of tools out there to simultaneously update your tweets and your Facebook updates, including TweetDeck, Ping.fm and others.

However, when it comes to syncing your tweets and your Facebook fan pages the choices are slimmer. I took a look at a few different options out there, but I found that Hootsuite offers the most elegant solution. Hootsuite is a free suite of tools that help you better manage your social media activity.

First go setup a free account at Hootsuite if you don’t already have one. Once you’re logged in, you’ll click on Settings, choose Social Networks, and then Add a Social Network. This will open a small window where you can select Facebook Pages and select which page you want to sync with, then click Connect with Facebook. Once you’re all set up you can use Hootsuite to post a message to Twitter and update your fan page at the same time.

If you can’t view the movie above, you can watch How to Sync Twitter & Your Facebook Fan Page over at YouTube.

Thanks to Karen Skidmore who gave me the heads up on this.

Rich Brooks
Social Media Marketing for Small Business


There’s No Pleasing Everyone…

Thursday, February 11th, 2010

As I was cleaning through piles in my office this evening I coincidentally found the feedback on my Social Media presentation at the NAPO (National Association of Professional Organizers) Conference from last year. I guess I had never read through this, because I don’t remember seeing it before.

The reviews were generally pretty good, but I got a laugh when I read through the comments. Here’s a sampling:

  • Very basic information was given.
  • Am still in learning mode and so some of this was above my head.
  • Material presented in a clear, concise manner. Not too basic, nor too technical.
  • Way too much content for a 90 minute session. Make sure to have Rich back for a pre-conference workshop next year.
  • I already knew quite a bit about social media sites. I was hoping to learn specifically how to use these sites to attract more customers, rather than connecting with people I already know. I only got a little of that.
  • Fantastic session; just what I needed and wanted–surpassed my expectations.

And my personal favorite:

  • His unprofessional attire was a turn off.

That’s the last time I wear my Spider-Man jammies to a speaking gig.

Rich Brooks
Dressed for Success

Photo Credit: Angela Coulombe


Drive: The Surprising Truth About What Motivates Us (Book Review)

Wednesday, February 10th, 2010

I just finished Daniel Pink’s great new book Drive: The Surprising Truth About What Motivates Us. It’s the perfect companion to Freakonomics, Superfreakonomics and just about anything Malcolm Gladwell ever wrote.

It’s a must read for anyone who has a supervisory or managerial role in their business, or anyone who has a kid. (More on that later.)

A main theme of the book is what science knows about motivation, business isn’t putting into practice. Through several surprising experiments, we see that some traditional forms of motivation are, well, demotivating.

For example, when school children who loved to draw were paid (in ribbons) for their art, it actually got them to create less art after the rewards were discontinued. Another experiment showed that when a reward was dangled in front of test subjects they actually performed worse than the control group that was offered no reward for solving the same problem. (more…)


Everything You Ever Wanted to Know About Blogging (But Were Afraid to Ask)

Tuesday, February 9th, 2010

Doesn’t Woody Allen have a movie by that name?

I got some good feedback over the Interwebs last week for my post on How Do People Find My Blog? Turns out a lot of people had the same question.

So, I expanded the topic to include some other blogging questions I often hear, including:

  • How do I make my blog more search engine optimized?
  • How often should I blog?
  • How long should my posts be?

and a few more.

Whether you’ve been blogging for a while, or if you’re just getting started, you might find some helpful advice in Business Blog FAQ: Blogging Secrets Revealed! (Was the trailing exclamation point too much?)

Rich Brooks
Blogger!


Fambul Tok: Community Reconciliation in Sierra Leone and Beyond

Monday, February 8th, 2010

Last week flyte launched a Web site and blog for Fambul Tok International, a face-to-face community-owned program that brings together perpetrators and victims of the violence in Sierra Leone’s eleven-year civil war.

Fambul Tok, Krio for “Family Talk,” emerged from the unique approach to community reconciliation pioneered in Sierra Leone. Visitors to the Web site can view an annotated slide show of the elements of Fambul Tok, learn more about Fambul Tok – The Film, sign up for the email newsletter, or check out the FTI Blog: Dispatches from the Front Lines of Peace.

In addition, FTI is fully embracing social media, with presences on Facebook, Twitter, Flickr and YouTube.

Both the site and the blog were designed by the always talented and ever charming Braden Buehler of Narrative Design, and developed for the WordPress platform by flyte.

To learn more about Fambul Tok be sure to visit the site and check out this video on YouTube:

Rich Brooks
WordPress Design & Development


Maine Subaru Deals: Adopt a Subaru from Evergreen Subaru

Friday, February 5th, 2010

Needed: warm and loving garage for some of Maine’s most adorable cars.

Or, at least, that’s the gist of this new blog from Maine’s Evergreen Subaru: Adopt a Subaru. Loving families can peruse litters of both new Subaru vehicles and gently used Subaru (and other) vehicles.

In addition, Maine car buyers can read expertly-written auto blog posts to help them choose the perfect vehicle for their family, like:

If you’re looking for a car in Maine, be sure to check out Evergreen Subaru’s main site and their new Adopt a Subaru blog, designed by flyte and powered by WordPress.

And won’t you take one of these babies home? I mean, I dare you to just look into those headlights and try and say no. They’ll melt your heart, no matter how cold the Maine winters get.

Rich Brooks
Business Blog Design


Business Blogging Webinar: Take Your Blog to the Next Level

Thursday, February 4th, 2010

The other day I presented at a tourism conference on social media. By a show of hands I asked how many people were on Twitter, had Facebook fan pages, and blogged. I was surprised–and a bit disappointed–that blogging trailed Twitter and Facebook.

Not that I don’t love Twitter and Facebook, but blogging has so much more to offer your business. It offers unparalleled search engine optimization, it’s a great tool for establishing your expertise, and you have greater control over your own content, not relying on the continued popularity of a social media platform.

In my opinion, there’s no better tool in your Web marketing toolbox than a blog.

If you don’t understand why, or you want to know how to attract more readers to your blog, or you need your blog to generate more online leads, than you should check out flyte’s upcoming webinar: How to Plan, Build and Promote a Business Blog. With 60 minutes of content and 30 additional minutes of Q&A, you’ll leave the webinar with renewed blogging energy and ideas on how to make your blog work for you.

Date: Thursday, 2/11/10
Time: 1pm – 2:30 ET
Place: Your desktop
Cost: $50 Now just $30! Save $20 w/discount code “baseball”

There are a limited number of seats (yes, even webinars have “seats”) so register now!

Rich Brooks
Blogging About Blogging Since 2004