If you haven’t seen them yet, here’s what 18 months, 40 focus groups and God only knows how many millions of Euros will get you in terms of Olympic Mascots:

I can’t tell which one is Wenlock and which one is Mandeville…is Wenlock the one with the angry eye or the one that appears to have bladder control problems?

Forget focus groups, forget design by committee. It’s time to trust your gut and come up with something remarkable, not remarkably lame or remarkably safe.

Rich Brooks
My Gut is My Co-Pilot