Last week I had the pleasure of speaking to the Yankee Chapter of the PRSA on the topic of How to Be a PR Rock Star in a Social Media World.
We talked about the importance of not limiting media coverage to traditional media, how to use social media tools achieve PR goals, how social media affects crisis management, how to keep social media from being a time suck, and what my favorite weapons are for destroying zombies. (It always comes back to zombies, doesn’t it?)
I put the slides up to SlideShare.net with the not surprising title of How to Be a PR Rock Star in a Social Media World, although you can view them below.
I’m not sure if the slides tell the story on their own, so feel free to reach out to me if you have any questions.
