Archive for September, 2010


Do Baby Boomers Need Social Media?

Tuesday, September 28th, 2010

Today’s blog post is by Gloria Maher, a web developer here at flyte who also blogs over at Maine Baby Boomer.

Note to Baby Boomers: You don’t need Social Media to do your job.

But what about your NEXT job? Earlier this week I attended the Social Media FTW conference here in Portland Maine (hosted in part by my employer flyte new media).  Over 400 people sold out the conference in advance of the actual day, and you could feel the excitement in the room amongst everyone from beginners to the seasoned early adopters.  It was a time to step away from the day to day and do a perspective check.

A while back I saw a picture of old fashioned elevator call buttons with a giant sign above them saying – Don’t Push, for Decoration Only – from the days of manual operation.  Suddenly my memory flashed back to Freese’s department store in Bangor where the elevator buttons looked just like this “relic”.

In my early childhood they were still working, along with the uniformed elevator man.  Other technological feats of the time were the pneumatic tubes used by the clerks to send cash payment up to the accounting office and get change by return.  I also remember (very young) when my brother read aloud from the newspaper that Freese’s was getting the first escalator in town.  I asked what it was and he told me the tall tale that it was a moving stairway – that you just stood on it and the stairs would move.  (I of course knew he was trying to pull one over on me – whoever heard of such a thing?)

My early work days were as a secretary. Some of the technological wonders were:

  • Moving from manual typewriter to IBM Selectric. Moving from carbon paper to photocopiers. Moving from eraser, to white out, to strikeover tape.
  • Moving from IBM Selectric to a model that would hold one line of type in memory before it shot it out like a machine gun attack.
  • Moving from one line of memory to a Wang word processor, where you could cut a whole section of text and paste it in another location (Beam me up, Scotty).

Why the trip down memory lane?  In the last 10 years I’ve moved from developing websites with Dreamweaver templates and library items on local computer, to using includes to change all pages with one small move, to developing websites on WordPress, where after it’s built even the non-techie customer can take over the majority of their changes without advanced knowledge.

The job I do now has changed since one year ago, changed drastically since 5 years ago, and is almost unrecognizable to the job I entered almost 10 years ago.

In a few years from now it will change again.

No matter what your age or experience, if you are working for a living it is imperative to not only stay on top of the newest technology in your job, but also in the newest technology period.  The manual elevator operator is long gone, out of most people’s memory, and eventually that will happen to most of us no matter what job we are currently doing.  Social media is one way to look to future trends to prepare for the job resurgence that WILL come, but might not look the same as the jobs we’ve done in the past.  Good luck to all the job seekers out there!

You can follow Gloria Maher on Twitter.


Social Media Reading for Retail Shops

Tuesday, September 21st, 2010

Crazy week here at flyte new media while we get ready for tomorrow’s Social Media FTW Fall Conference. Rich (me!) is speaking and flyte is a sponsor. Be sure to swing by our booth and say “howdy!” if you’re going.

Since I’m a little distracted with all the planning, and falling down on my blogging duties, why don’t you check out a recent blog post I did for Social Media Examiner called How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop. And don’t be shy with that retweet button!

Hope to be back to blogging by Friday. Enjoy the rest of your week, and I hope to see you all at Social Media FTW tomorrow! (#ftw2010)

Rich Brooks
Burning the Candle Right Up the Middle


RFPs: Thanks, But No Thanks

Thursday, September 16th, 2010

I’ve written before on why RFPs are bad for your business. Yet, we still occasionally respond to them here at flyte. Maybe it’s because we really like the project, or maybe because we’re a little slow that week, but 99% of the time it’s just not good for us. Here’s an email I sent out the other day (while I was feeling resilient.) I’ll post it here so that I can just copy and paste when next I’m feeling weak.

[Name],

Thanks for reaching out to us.

It may seem an odd thing to do in this economic environment, but we’ve decided not to get involved with any RFPs. We feel they do an injustice to the customer because they invariably end up with the vendor who is the least expensive and most available, not the vendor that is right for the job.

If you were referred to us, or found us online after some Google searches and like our site, then I’d welcome a conversation. I’d be happy to learn more about the project, the audience(s), the goals, and whether flyte would be a good fit.

If you’re committed to the RFP process then I wish you the best, but we’ll have to decline at this point.

Rich Brooks
Just Say No to RFPs


The Social Media Bank: Are You Making Deposits or Withdrawals?

Wednesday, September 15th, 2010

safe 'n greenSocial media is a bank.

And like any bank, you can make deposits or withdrawals. The problem is that too many people jump into social media, starting with a balance of $0.00 and start withdrawing like there’s a run on the bank.

Visit my website at www.idontgetit.com! they tweet. Like my Facebook page! they holler. Watch this video where I talk about how long we’ve been in business!

There’s nothing wrong with talking about yourself and your business. However, every time you do, you’re making a withdrawal. And if you’ve got nothing in your savings account, what are you drawing off of?

Start making deposits.

Start promoting other people’s stuff. When you see a friend, customer or even a competitor talk about an award they’ve won, a webinar they’re putting on, or a clothes drive, retweet it, share it, like it.

If people take the time to comment on your blog, respond to them. (Something I need to work on myself.) If someone asks a question on LinkedIn, answer them with the most detailed response you can think of. Speaking of LinkedIn, when was the last time you recommended someone without being asked first?

With every retweet, comment and engagement, you’re making deposits in your social media bank. And don’t feel like those deposits are burning a hole in your pants. Don’t promote someone in a quid pro quo fashion; rather, just do it because it’s the right thing to do. If you are exclusively tuned into radio station WII FM (what’s in it for me), then consider this: by sharing and promoting OPS (other people’s stuff) you become the trusted conduit, and build a following based on your knowledge of what’s going on.

Rich Brooks
Heading Out to Make Some Deposits

Photo Credit: Robert S. Donovan


Social Media For Businesses & Non-Profits

Wednesday, September 15th, 2010

This is the freeze frame? Sig


Tuesday night, WCSH, southern Maine’s NBC affiliate, ran this story on social media and businesses and interviewed me for it.

I fear for the day when Channel 6 goes completely HD. If my hair looks that bad again I may take to wearing a Red Sox cap for all future interviews. Heck, even a Yankees hat would have been an improvement. (No, not really.)

After the segment they also mentioned the upcoming Social Media FTW conference which will be held on 9/22/2010 in Portland. Goodwill NNE, which is featured with me in this segment, will be represented on our Social Media Success Stories Panel…local businesses not in the business of social media, but succeed wildly anyway.

With a week to go we’ve sold over 330 tickets (as I write this) and I’m feeling pretty good that we’re going to sell out. So, what are you waiting for? Get your ticket now!

If you happened to see the segment, or checked out the story at the WCSH website, you may have noticed that they said that flyte new media will be putting on the event. Clarification: flyte is a sponsor. Social Media FTW as an organization is putting on the event. FTW is made up of Chrystie Corns, Jaica Kinsman & li’l ol me.

Rich Brooks
NOT Ready for My Close Up


Facebook Crime Spree & Facebook Places

Tuesday, September 14th, 2010

It may seem odd to be posting an article about how retail businesses can take advantage of Facebook Places while there are reports in the news about a crime spree in New Hampshire where the alleged criminals allegedly used Facebook to find out when the alleged victims would allegedly be out.

Lesson: if these guys want to be your Facebook friends, click “ignore”:

But let’s be honest: there have been similar crimes throughout human history, long before there was Facebook. Facebook just happens to be the “hook” mainstream media is using to get us to tune in. “What? People can use the Facebook to break into my house!?! Damn straight I’ll be here right after this commercial break!”

In the meantime, I’ve written this article on How to Claim Your Business on Facebook Places. If you have a business where you want some foot traffic, it’s worth checking out. With half a billion potential users (um, minus the three guys allegedly pictured above) it can definitely have an impact on your business.

Check out the article, and don’t forget to “like” flyte new media on Facebook!

Rich Brooks
Like is a Strong Emotion on Facebook


Maine Web Design: Maine Business Web Site Examples

Monday, September 13th, 2010

The other day someone asked me to put together some examples of Maine web design we had done. I’m not sure why it had to be Maine businesses…after all, we’ve designed sites from Maine to Alaska and just about every state in between.

However, I went to the web site launches section of our blog and was surprised to see just how many Maine businesses and non-profits that we had worked with over the years. Not surprising given we’ve got close to 400 or so web sites under our belt, but it got me to thinking there was probably a more interesting way to show this prospect a sample of the sites we’ve designed for Maine businesses. (And like any portfolio, this is just a sample.)

You can watch this Animoto-powered slide show below, or check out Maine Web Design on YouTube.

Rich Brooks
One Day I’d Like to Direct


Questions to Ask Inbound Marketing Prospects

Monday, September 13th, 2010

Question markI’ve been working on some version of this list of questions to ask new prospects over the years. I’m recommitting to asking these questions and getting good answers–even if they challenge people–during our first interview, which is why I’m sharing them here.

If you can use these questions in your own sales process, or some variation of them, please do.

  • What’s your elevator pitch/what do you do? Although this often gets them to answer further questions, it’s a quick way for them to frame what they do. It also has the benefit of showing me when they’re not exactly clear what they do, why they do it, and who they do it for. It’s always great when it’s precise:
    • “We run an organic landscaping business in Greater Portland.”
    • “We shred private documents for businesses and government agencies on the east coast.”
    • “We help people with disabilities in Texas get paying jobs and get them set up with housing as needed.
  • What are your top 3 business goals? There doesn’t always have to be three; sometimes there’s more and sometimes there’s less, but I found that three, well, it’s a magic number. It reminds people that they may have more than one business goal, but also helps others focus so they’re not trying to manage 20 business goals.
  • Who is/are your top 3 audience(s)? Again, 3 is somewhere between random and arbitrary, but it gives us a target. I’ve found that some people are extremely specific, i.e., “women in their 30′s and 40′s making $100K or more who don’t have kids but love being the “cool aunt,” and some obviously haven’t thought about it, i.e, “um…women?”
  • What do your prospects/web site visitors want to accomplish at your site? People get this question wrong more often than you’d think. And by “wrong” I mean that they give me their answer in the form of “what do I want my visitors to accomplish at my site.” So answers like “learn more about my capabilities” or “sign up for my email newsletters” may be outcomes, but they are probably not the driving force for people to visit your site. “Get design ideas for their kitchen,” or “make a reservation,” or “schedule a massage” are probably more accurate.
  • If you choose to work with flyte, what will make this project feel like a success/money well spent in six months? In a year? This is my favorite new question. This is really the target/goal setting question. Does success look like a well designed web site? Does it look like a high ranking at Google? Does it look like increased conversions at the website? Does it look like better communications with their customers? This also helps us keep our eye on the prize through the development process.

I also ask what’s your budget for this project (they never have one) and what’s the timeline (invariably yesterday.) Depending on the conversation I might ask about what they’ve been doing so far (especially if they’re frustrated with the current state of affairs) and what other marketing/advertising/sales they’re doing (to help determine if I need to manage expectations.) I try not to ask too many technical questions (who’s your registrar, do you have pop boxes or a mailserver) as that’s better saved for a later conversation if we decide to move forward.

What questions do you ask your prospects? Which ones do you think I should be asking that I don’t?

Rich Brooks
I’m Asking the Questions Here…

Photo Credit: konradfoerstner


How Much Time Should You Dedicate to Blogging?

Friday, September 10th, 2010

MeetingOne of the big questions/concerns people have around business blogging is how much time does it take?

This is a legitimate question because in any economy, whether you’re failing, surviving or thriving, chances are you’re already working more than the 40 hours which was the norm when you were growing up.

Plus, when you were a kid you didn’t realize that cooking, cleaning, transporting to soccer/karate/ballet classes, travel time to and from work, mowing the lawn, fixing the lawnmower/heating/plumbing, reading bed time stories, coaching little league, laundry and fill-in-your-own activity would also count towards all your spent time on the planet. Plus sleeping 8 (hah!) hours a day.

So, how much time should you dedicate to blogging?

Well, I do the marketing, sales & communication for my company; in fact, I’d say that my primary job function is generating inbound leads for flyte. Blogging is one of the best ways to generate leads. I know this because our web marketing blog has the highest conversion rate for referrers at our web site. That means, the people who come to our web site from our blog are the most likely to fill out our contact form, which is the main way we get new business.

In my opinion, as long as you’re not just pumping out crap, you can’t blog enough. The mental shift you need to make is that blogging is marketing; blogging is increasing your online visibility; blogging is sales.

Blogging is customer acquisition, it’s customer support, it’s customer retention.

Blogging is the answer to the question your prospect just asked on Google. If you blogged the answer last week or last month or last year, Google might lead that prospect to your blog.

But, and that is a very big but:

Don’t let the fear that you can’t blog as often as I might suggest stop you from blogging at all. If you can commit to blogging just once a week–500 words or less–at the end of the year you’ll have 52 blog posts that can answer questions posted at Google or Bing, drive qualified traffic to your site/blog, and help convert those prospects into customers.

If you only commit to one blog post every other week, then you’ll still have 26 posts, 26 opportunities at landing new business that you wouldn’t have had otherwise.

So what’s keeping you from starting/re-starting your business blog?

Rich Brooks
Small Business Blogging

Photo Credit: Poolie


How to Make an iPhone Tripod Mount

Thursday, September 9th, 2010

It’s important to know that I can’t build anything. I can’t fix anything. My wife gives me a standing ovation when I change a lightbulb without getting dizzy and falling off the chair. So when I say that “if I can build an iPhone tripod attachment so can you,” you know it means something.

Recently I’ve been taking some video on the iPhone and have been surprised by the quality of the video, especially when I’m recording interviews for Social Media FTW. (Which makes the mediocre quality of the video below more than slightly ironic.) The only problem has been the shaky cam feature; the iPhone has no built in stabilizer, so videos tend to have the outtake-from-a-Sam-Raimi movie feel.

I looked online and the only iPhone tripods I could find were shipping from Hong Kong. (Actually, on eBay they were just $5 and change shipping included, so I rolled the dice and ordered one. More on that if/when it comes in.) I also got inspired by some videos I found on YouTube, but it was evident that these people knew how to use their hands to build things and had mastered that pesky opposable thumb, or as I call it, “my space bar tool.”

So, with an L-bracket and wing nut from my local Ace Hardware store (which I call a corner bracket and a thumb screw in the video just to show you how little I actually know about the physical world around me), an iPhone case I picked up at Best Buy, and some double-sided mounting tape I had in the utility closet, I was able to make this inexpensive iPhone tripod mount.

You can watch the original How to Make a Cheap iPhone 4 Tripod on YouTube.

Rich Brooks
These Thumbs Come In Handy