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What Should I Title My Blog Posts for Maximum SEO?

Lighthouse View by Stacy CrampDear Rich,

I’ve read that I should load my blog titles with targeted keywords to increase my blog’s search engine visibility. However, sometimes I just want to use a clever turn of phrase, or a slightly irreverent title that is appropriate for the blog post, but maybe not for Google.

How do I balance my needs to rank well at the search engines with my desire to put my BA in English to use?

Titling in Thomaston

Dear Titling,

I would argue that you don’t need to sacrifice your cleverness to create a keyword-rich title tag for your blog.

Here’s how you create titles that work for your search engine optimization and your end user:

My favorite technique for creating quality titles that pull in search engine results is to start with my keywords, add a colon, and then rephrase my title, perhaps being more clever the second time around.

This is what business books do all the time:

So, a post on jalapeños for your cooking blog might be: Jalapeño Recipes: Hot Stuff Coming Through! A post on hiring the right person might read: Hiring Tactics: Do Skills Trump Passion?

Also, if you have a WordPress blog (like flyte’s web marketing blog) you could install an SEO plugin like All In One SEO. By default, most blog platforms (like WordPress or TypePad) take the title of your blog post and make that your page title.

All In One SEO allows you to create a page title that’s independent of your blog post title. This plugin has a space below each post you create that you can craft your SEO title (as well as add a description and keywords):

All In One SEO Plugin for WordPress

This will allow you to target your audience at the search engines with a keyword-rich page title, all without giving up that clever blog title that will show up above your post.

And who said that concentration in English literature wouldn’t come in handy?

Rich Brooks
Clever to a Fault

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Related posts:

  1. Title Success: Blog Marketing for the Service Professional
  2. Advice on Writing Better Blog Posts
  3. Tagging Your Posts in TypePad
  4. Where Do You Put Your Keywords for Maximum Results?
  5. Title Tags: Will They Be De-Emphasized By The Search Engines?

This entry was posted on Tuesday, May 31st, 2011 at 9:32 am and is filed under Business Blogs and Blog Marketing, Search Engine Marketing, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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