I’m sure by now you have heard talk about Google’s new Plus One button. It’s a button that you can add to your website/pages, ad, or blog pages that will allow users to essentially recommend your page or content. The idea is very similar to retweeting or Facebook’s “Like” button except instead of sharing the page with others via a social network, it will show up as a recommendation in someone’s search results on Google.
When your friends are signed into their Google accounts and try to search for a specific topic, say “shoes” for example, they will be able to see if any of there friends recommended that particular URL in the search as something worth there while to look at. Google uses the example of searching for a movie. “You can always get a review from a professional critic, but wouldn’t it mean more to get a review from a friend that has your same taste in movies?”
If you are in Google and you are not signed into your account or if you don’t have anyone you know that +1′d something you are searching for, instead of seeing names of those that recommended the site, you will just see the aggregated number of folks that have +1′d it.
The theory behind all of this is that you are more likely to click on a search result that you trust, and you are more likely to trust something that others or friends have recommended.
Google hasn’t stated for sure yet whether this will have baring on the page’s ranking, however they have hinted that they are always updating their algorithm’s and therefore it may be a way to help your search results. Just like linking back and forth between sites allows for some of the trust from that site to be passed on to you and help your ranking, the +1 Button is a way for a person to pass a little trust your way.
Because the +1 Button may help traffic it can’t hurt to add it to your sites, ads, etc. Here’s how you do it, just grab a snippet of code and add it to whichever pages you think it will be most effective. See the screenshot below…
You can go to Google’s +1 Button Your Website page to learn more and grab your code.
I don’t think it can hurt to add it to your sites. However, at this point I haven’t seen a lot of traction with this button. If it starts to get big I will definitely put some more energy into it, but for right now it’s on the list of things to watch.
Photo Credit: Mike Licht, NotionsCapital.com