Archive for July, 2011


How to Start a Google+ Hangout

Thursday, July 28th, 2011

Google+ Logo (Google Plus Logo)Google+ makes group video chat simple and easy with its Hangout feature.

In the last post we looked at circles, the way to organize the people in your life on Google+. Now we’re going to look at a very cool way to connect with those people.

One of the most intriguing new features of Google+ is the Hangout; simply put the group video chat feature.

To start a Hangout just look for the button in the right column of your Google+ page. Once clicked you’ll be able to open your Hangout to people in your circles.

I’ve found that if you’re in the middle of a chat with them G+ will automatically send them the invite via chat, but if not it may only appear in their stream.

The quality is comparable to Skype. I’ve had a few Hangouts, and sometimes the audio and video was good, other times there were echoes and the video was more like an 8-bit video game.

While pants are optional for a Hangout, I strongly recommend a shirt.

I’ve created a video called How to Start a Google+ Hangout that you can watch at YouTube if you can’t see it below.

Rich Brooks
Join Me On Google+


How to Use Google+ Circles to Control Your Information

Wednesday, July 27th, 2011

Google+ Logo (Google Plus Logo)Google+ (Google Plus) Circles help you control what information you see, and who sees your content. Here’s how.

In the previous post we talked about how to manage your privacy in Google+ and how you could control and limit access to your information through Circles. Today we’re going to take a closer look at circles and how to use them.

One of the core concepts in Google+ is Circles. Circles are like Groups on Facebook or Twitter lists: they’re a way of organizing your G+ life.

Although Google+ gives you some preset circles, you can feel free to edit or delete them, or create your own. Since no one but you can see the names of your circles you can name the circles whatever you like, from Friends to Frenemies to Loudmouths. People won’t even know how many circles you’ve put them in.

As your organizing the people in your life into circles, there are two things you should keep in mind: who’s content you want to see, and what content you want to share with others. Let’s start with who you want to hear from.

The default view when you log into Google+ is the stream (similar, if not identical to Facebook’s News Feed). Anyone who you’ve added to a circle will appear here. Down the left hand side you’ll see all the circles you’ve created, so you can filter your stream by circle. For example, during the work day you may only want to see updates from “Business Associates” or “Networking Buddies” so you can choose that circle. After hours perhaps you want to see what your friends are up to, so you choose that circle. People can appear in as many circles as you want to put them in.

One nice feature of Google+ is your ability for you to selectively share your content. At the end of every update you can choose who you want to share that particular piece of content with…from a single person, to a circle, to your extended circles to the public at large. Personally, I put most of my stuff up to the public, but that’s only because my stuff is so good.

Nah, just kidding. I do it because with the exception of private stuff (my daughter’s 7th birthday party pictures for example) I don’t have much I need to keep private.

I’ve created a video called How to Use Google+ Circles to show you how to do all this cool stuff. You can watch it on YouTube if you can’t see it down below.

Don’t forget to subscribe to flyte’s YouTube channel for more great videos!

Next up: How to Start a Google+ Hangout (Group Video Chat.)

Rich Brooks
Join Me on Google+


Managing Your Google+ Privacy Using Circles

Tuesday, July 26th, 2011

Google+ Logo (Google Plus Logo)How do you manage your privacy in Google+ (Google Plus)?

Yesterday we talked about How to Setup Your Google+ Account, and today we’re going to talk about how to manage your privacy.

The definition of privacy has changed over time, accelerated by the popularity of online social networks. If Google’s stated goal is to index all of the world’s knowledge, Facebook’s seems to be to get everyone to share everything…except with Google.

As with most social networks, people are concerned with managing their privacy…in short, who gets to see what. We want the benefits of social networking–connecting with old friends, generating new business connections, seeing photos of family members from away–but we don’t want to find embarrassing photos of ourselves making the rounds on the Internet. (Google “naked wizard” if you need an example. NSFW.)

Google+ gives us some great, easy-to-understand tools so that we can manage our privacy settings while on the network. The core of these privacy settings is by using Circles, which we’ll go into in our next blog post and video.

By creating these circles, you can determine who gets to see what information. You create circles for friends, family and business associates (for example), then you can decide who sees your most recent blog posts and who gets access to pictures of your baby.

A very cool feature in Google+ is the ability to “see” your profile through the eyes of a specific person or group. Not sure if your mom can see those photos from the Delta Tau Chi kegger? You can put her name into the “view as” field and see your profile as she would.

You can watch the video Google+ Privacy Settings on YouTube or down below.

If you haven’t yet, please go ahead and subscribe to flyte’s YouTube channel…lots of great how-to videos and subscribing is free!

Next up: How to use circles in Google+ to control the flow of information.

Rich Brooks
As Seen On Google+


How to Get Started on Google+ (aka Google Plus)

Monday, July 25th, 2011

Google+ Logo (Google Plus Logo)Wondering how to get started on Google+ (Google Plus?)

At flyte we’ve been fielding a lot of questions lately about Google+, the new social networking site from Microsoft. No, I’m just kidding–from Google.

Some have been how-to questions, such as “where do I start?” or “how do I use Circles?”, and others have been more about whether Google+ (often abbreviated as G+) is here to stay, will it replace Facebook, or whether it’s worth the time and energy to join another social networking platform.

To that end, we’ve put together a number of videos to show you how to get started and make the most of G+, and we’ll be posting them to our blog over the next few days.

The first video is entitled How to Set Up Your Google+ Account which you can watch on YouTube if you don’t see it down below.

Also, if you haven’t yet, please consider subscribing to our YouTube channel…we’ve got a ton of great video content on web marketing and more coming all the time.

Next up: How to Manage Your Privacy On Google+ >>

Rich Brooks+
Join me on Google+!


Verio Rocks! Now, Where’s My $20?

Friday, July 22nd, 2011

The other day one of our crew received the following missive from Verio:

Verio - Like Us, Please!

Boy, do I have some issues with this.

There’s nothing wrong with asking customers for positive reviews; when a client tells us that they had an especially good experience with flyte we ask them if they’d be willing to recommend one of us on LinkedIn, write up a review on Google, or let us use their message in our online marketing.

However, the idea of paying someone for a review, especially only if it’s favorable (their underline, not mine) seems, well, unseemly. No need to share your story with others if your experience is unfavorable. Do that on your own time.

I also have issues with the logic behind writing these reviews. “Because they garner awareness of our solutions, which in turn, leads to to direct outreach.” I’m not even entirely sure what that means, but if you want direct outreach, shouldn’t you be reaching out to the people who might need your solution?

Here’s how I might recommend Verio moves forward: teach your account reps to do a kick-ass job, and when your customers are suitably impressed, then ask those people if they’d be willing to write a positive review for you. No incentives other than your undying gratitude.

We got this semi-targeted email in the midst of moving all of our clients’ sites off of Verio to another host after too many frustrations; probably not the best time to ask us for a favorable review of their product line.

I’m still a believer that all hosting companies suck, some just suck less…I can only hope that our new hosting company falls into that latter company.

P.S. Please don’t take this as an opportunity to sell us on your hosting services; we’ve spent too much time and energy moving, and we’re not going to review our hosting again for another, say, 27 years.

Rich Brooks
My Going Price is $50/Review


Get Your Early Bird Tickets to Social Media FTW

Monday, July 18th, 2011

Social Media FTWThe early bird tickets for the Social Media FTW Fall Conference are going fast. 9.22.2011. Mark your calendar.

Hey,

I want to share something with you.

For the past 3 years two friends and I have put on the Social Media FTW Fall Conference, and every year it sells out, and every year we have a long waiting list filled with some very disappointed people who waited until the last minute to sign up.

This year will be no different.

In the next few weeks we’ll be announcing our keynote speakers or our lineup of breakout sessions. We’ll have sessions on Facebook, Twitter, YouTube, LinkedIn, blogging and more…all to help you grow your business or non-profit.

The tickets are going to be $149, but right now you can get them for just $99.

I’m no math wiz, but that’s like $50 off, right?

FTW (as we like to call it) will be held on Thursday, 9/22/2011 from 8am – 5pm, including a networking event. It’s being held at the beautiful Abromson Center on the campus of the University of Southern Maine in Portland.

I’m sending you this email because you’re within driving distance of Portland, I really feel you’d get a lot out of this conference, and September is my favorite month in Maine.

You can get more details at the Social Media FTW website, and buy your tickets there, too.

But, please, please, please! Act before August 1st for those early bird discounts. Once they’re gone, they’re gone for good.

Rich Brooks
Social Media FTW C0-Founder


Megunticook Market in Camden, Maine Relaunches on WordPress

Friday, July 15th, 2011

Megunticook MarketLooking for a specialty market in Camden, Maine? Check out Megunticook Market.

Whether you live in Camden, Maine, (map) or you’re just one of the thousands of people who who love visiting Maine’s rocky coast in the Camden/Rockport area every year, you need to check out Megunticook Market.

Besides a great selection of wine & cheeses and a focus on local Maine foods, you can also get your parties catered through Megunticook as well.

I’ve known proprietor Lani Temple for a few years now, and she’s popped into our offices more than once with some treats. They’re always delicious and definitely worth checking out if you’re in the area. (And worth a drive if you’re not!)

Lani also often appears on 207, a popular evening news program, sharing recipes and tips with the hosts and viewers.

Megunticook Market also is on Facebook, so be sure to like them there.

Megunticook Market had launched their site a few years back, and were looking for a more updated look and more control over the content. We freshened up the design and rebuilt the site on WordPress, a popular content management system that’s perfect for most small businesses. Lani had a blog that had been built on TypePad. To make her life easier, we exported most of her old posts and repopulated them on the WordPress platform. Now she only has one login to manage both her blog and site.

If you want a great specialty market experience on the Maine coast, be sure to check out Megunticook Market in Camden, Maine. If you need a website that you can update and manage yourself, be sure to contact flyte today.

Rich Brooks
Hungry


Understanding the Financials of Your Business

Thursday, July 14th, 2011

George WashingtonFrom reading P&Ls to understanding cash flow, it’s critical to understand your small business financials…so why are so many of us so bad at it?

Hello. My name is Rich and I don’t understand my business’s financial statements.

Sounds like an introduction at a 12-step program, doesn’t it? I’m not sure how I stayed in business for 14 years and counting with such a tenuous grasp on the finances of running a business.

I’m easily stumped by such accounting questions as:

  • Why is it a debit when a client gives us a down payment?
  • Are we cash or accrual?
  • Does it really impact our business if clients pay us late…as long as they pay us?

It was because of these questions (and others) that I attended “Financials for the Math Challenged” yesterday, presented by Don Gooding of the Maine Center for Enterprise Development. Although not all of my questions were answered, it did start me down the path of getting a better grasp on the numbers of running flyte. If you struggle with understanding the concepts of your own financials, read on.

(more…)


Captain America’s Guide to Creating Killer Blog Titles

Tuesday, July 12th, 2011

Captain AmericaEverything I learned about creating compelling blog titles I learned from Captain America, the First Avenger.

No, not really.

Today a link to a post passed through my inbox: Bruce Springsteen’s Guide to Social Media Marketing. The actual post title was titled Baby, We Were Born to Market: Springsteen on Social Media Marketing.

I’ve seen a number of this type of post recently, and before that, books such as All I Really Need to Know I Learned from Watching Star Trek and The Tao of Pooh. It got me thinking.

The faux-celebrity endorsement is a clever way to cut through the data smog of social media, and target to a niche audience. (Although I’d argue that these days neither Springsteen, Trek or Pooh are exactly “niche.”) There are only a gazillion (give or take) top 10 lists in the blogosphere right now, and your next one might not get noticed. That is, unless the Dark Knight, Daisy Lowe, or Chupacabra get behind it and give it a little push. (All three are trending topics on Google as I write this blog post.)

The format is simple: take an icon that is relevant to your audience and connect it to your business or message.

  • Killer [blank] Tactics from [celebrity].
  • Everything I Learned Came from [favorite childhood TV show.]
  • [Disgraced politician's] Guide to How NOT to do [something].

You get the idea. You can take your own top 10 list and just filter it through the songs, episodes, or credo of your favorite band, celebrity or superhero. If possible, tie it into something that’s in the news, (Everything I Learned About Twitter I Learned by Ignoring Anthony Weiner), pop culture (Hal Jordan’s Guide to Sustainability: He’s not the Green Lantern for Nothing) or a holiday, (The 11 Scariest Hiring Mistakes for Halloween.)

Once your blog post (or video) is up, you could market this further by taking out a targeted Facebook ad. Did you just post The Where The Wild Things Are Guide to Corporate Events? Buy some Facebook ads of people who are in marketing and “like” Maurice Sendak or Spike Jonze. Rinse and repeat.

BTW, I was originally going to use Spider-Man’s name in this post–my personal favorite–until I found The Amazing Spider-Man Guide to Responsible Word Power over at Copyblogger.

Rich Brooks
With Great Power Comes Great Responsibility

Photo Credit: Andy Roth


Never Forget Anything Ever Again. Ever.

Monday, July 11th, 2011

Google Voice Offers Free Transcription ServicesGoogle Voice transcribes your voicemails to text. That means a free voice memo transcription for your best ideas.

For years I’ve been looking for a free way to transcribe my voice memos to text. I don’t get my best ideas in the shower–rather I get them while listening to audiobooks while mowing the lawn or driving in the car.

There are a number of programs, services and apps that offer voice to text transcriptions, but none of them were exactly what I was looking for.

Leaving messages for my future self on my company voicemail works, but I have to wait for the outbound message to play and there’s no transcription service. QuickVoice for the iPhone has transcription service, but only on messages less than :30.

Then I found out that Google Voice offers free transcription service (among many other features.) I visited http://www.google.com/voice and got my free phone number. (Sadly, nothing was available in the 207 area code.) The whole process took about 2 minutes.

I then added my new number to my speed dial and called myself, leaving a message. Thirty seconds later I had a full transcript of my email. It’s certainly not error-free, but as a way of leaving detailed messages and having them transcribed, this free service from Google is hard to beat.

In the video How to Use Google Voice to Never Forget Anything Ever Again. Ever. you can see just how it’s done.

What’s great is that the transcripts are automatically forwarded to your email. My current voicemail does email me a copy of all my voicemails, but just as a .wav attachment, which still means I have to transcribe last night’s brilliant idea to today’s to-do list or blog post.

Rich Brooks
As Seen On YouTube