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Facebook’s Dirty Little Secret

EdgeRank FormulaWhile everyone and their mother knows that you need to have a Facebook page for your business, here’s a dirty little secret people don’t talk about: even your fans don’t return to your Facebook page.

It’s true: the last time people visit a Facebook page is when they like it. Most of us never return to a Facebook page without some sort of prodding.

So what’s a business to do?

The goal is to get into people’s News Feed. You know, the recent updates you see from your friends and pages you’ve liked once you’ve logged into Facebook.

So how do you get into someone’s News Feed?

Well, that’s where this funky little thing called EdgeRank comes in. Edgerank is Facebook’s algorithm about which updates get posted to your News Feed, and which ones are buried under the “Most Recent” link where few people think to look.

Understand the EdgeRank algorithm, crack the Facebook code, and you’ll know how to increase your chances to be shown in your fans’ News Feed. Once you’re in the News Feed people can see your updates, comment on them, like them, and follow your links. This in turn helps your updates reach more people for a virtuous cycle.

Where can I learn more? I’m hungry for more!

For more on how EdgeRank works, what type of updates and behavior will increase your EdgeRank, and how to conquer the world, you need to check out this month’s flyte log article, What Is Facebook EdgeRank and Why Is It Critical To Your Business?

Rich Brooks
As Seen On Facebook

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  • http://twitter.com/Bridies_Typing Bridie Jenner

    Actually, I disagree – I don’t think every business needs a Facebook page at all.

    I think if you’re one of the following you definitely should have one and, by not doing so, you’re missing out on a huge marketing opportunity:

    1. A business that sells products – be it baby clothes, jewellery or mobile phones you can offer discount vouchers, specials etc. which is the reason why this kind of fan page earns so many likes.

    2. A local business – again, selling a product, this time more likely to be coffee houses and restaurants.  Again, you can offer specials and discounts and built a rapport with your “fans”.

    But if you’re in a business services business (as I am) then I don’t honestly see the benefit of having a Facebook page.  Yes, I have “fans” (what a horrid word!) and great interaction on my page, but I honestly don’t believe a Facebook page brings anything at all to the sort of people who my business is aimed at.

    I think Facebook Pages are a bandwagon that a huge number of (particualrly smaller) businesses have jumped on but are nothing more than a complete waste of time.

  • http://www.facebook.com/justachild Justin Alan Childs

    I disagree with Bridie… I’ve seen a huge return on my Facebook pages. Not a waste of time.

    A good way to get more people to come back to your page is to offer a contests (though with Facebook’s stupid rules, it’s almost not worth it). A method I use to see… Blog posts posted on directly on Facebook as well, so I could maintain the Facebook interface while wasting time at work by indulging into these posts. I think they were called ‘Notes’? Not sure. I haven’t see them around lately.

    Nice article on EdgeRank.

  • http://www.facebook.com/justachild Justin Alan Childs

    I disagree with Bridie… I’ve seen a huge return on my Facebook pages. Not a waste of time.

    A good way to get more people to come back to your page is to offer a contests (though with Facebook’s stupid rules, it’s almost not worth it). A method I use to see… Blog posts posted on directly on Facebook as well, so I could maintain the Facebook interface while wasting time at work by indulging into these posts. I think they were called ‘Notes’? Not sure. I haven’t see them around lately.

    Nice article on EdgeRank.

  • http://www.bes.co.uk plumbing

    So Edgerank is the key for facebook dirty little secret huh? Thanks for sharing this post. Yes it is quite true that people sometimes don’t return to a facebook page once they like it except for those pages that they are really fond of.

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This entry was posted on Wednesday, July 6th, 2011 at 11:28 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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