It's hard to think about school starting up while classic rock stations still have Alice Cooper's anthem on heavy rotation.
Even if you're not quite ready to shop for back-to-school fashions, it's never too early to register for Web Marketing for Small Business, the four-week, eight-hour course I teach at the University of Southern Maine through their Center for Continuing Education.
If you're a small business owner, marketer, or thinking about starting your own business, you can't go wrong with this course. We'll review:
Search engine optimization
Email marketing
Blogging
Social media (Twitter, Facebook, LinkedIn, YouTube, etc.)
E-commerce tips
Web site analytics and
How to build a Web site that sells
If you're wondering why your competitors rank higher than you, or how you can leverage your Web site to grow your business, than you should register for Web Marketing for Small Business.
This is a collection of the how-to videos we created for small businesses so you could put Google Analytics to use, along with some other important resources that will help you measure your growth and success online.
If you'd like more help understanding your Google Analytics, or installing a copy of the free software on your own Web site, just let us know.
Every Web site has conversion points; actions you want your visitors to take to move them down the sales funnel. It could be clicking on a "buy now" button, signing up for an email newsletter, completing a contact form, and so on.
Using Google Analytics Goals we can track this activity at our Web site. By setting up goals we can find out not just how much traffic a search engine or Web site is sending us, but what's the quality of that traffic, and even what each lead is worth.
In the video below you can see how to set up and use goals to gain new insight into the activity at your Web site, or you can watch How to Set Up Goals in Google Analytics at YouTube.
What is Holistic Web Marketing? At flyte we use this model to explain our integrated approach to online success. A static Web site is no longer enough; you need a coordinated Web marketing strategy to reach the widest audience possible.
Holistic Web marketing consists of four parts:
Attraction: How to drive quality traffic to your Web site. [Tools: search engine optimization, blogging, social media]
Retention: How to keep the conversation going after they’ve left your site. [Tools: email marketing, social media]
Conversion: How to get people to make a buying decision at your site, whether it’s clicking on a “Buy Now” button, completing a contact form, or picking up the phone. [Tools: web site]
Measurement: How to analyze your traffic to make ongoing improvements to both your Web site and your Internet marketing for better results. [Tools: analytics]
We believe that you need to address and integrate all four pieces of Holistic Web Marketing for long-term success.
On Thursday, May 14th at 12pm EDT, I'll be leading a one hour Webinar (plus 30 minutes of Q&A) examining how small businesses can use the holistic Web marketing model to grow their own business. We'll look at search engine optimization, email marketing, blogging, social media and your own Web site as tools to increase online visibility, drive more qualified leads to your site, and generate more online business.
The cost of the Webinar is normally $49, but if you enter coupon code "theeconomystinks" you'll save $15. That's our stimulus package to you.
The Official Google Analytics Blog ran a recent post, Google Analytic Videos from "Vacationland", where they linked to several of our instructional videos that we posted on YouTube. I also noticed that we got a bunch of new YouTube subscribers shortly afterwards. (YouTube subscribers get alerted when we add new videos to our flyte new media channel.)
Strangely, no word from KamaSutraForNoobs.com on my other set of instructional videos.
In this ongoing video series on Google Analytics we've come to the content section; specifically, looking at what people are doing at your site.
To continually improve your Web site's effectiveness you need to have a better understanding of which pages people are landing on, which pages they're viewing, and ultimately where they're abandoning your site.
Google Analytics provides insights into all these questions, and gives you a cool site overlay that breaks down which links people are clicking on for every page on your site.
Traffic reports are an essential tool if you have a Web site or if you're running an online marketing campaign. Tools like Google Analytics give great insight into how people found your site and their behavior once they get there.
However, if you spend time on your own site you may be skewing the reports which reduces their effectiveness. Luckily, Google Analytics gives us filters so that we can, well, filter out internal traffic. In the Google Analytics Filter video below I walk you through how to create filters that will block your own activity at your site.
If you want to filter your own traffic and you have a range of static IP addresses, or you have a dynamic IP address you have a little more work ahead of you. Google Analytic's help section has loads of information on that, but here's the quick start guide:
For Ranges:
Range: 176.168.1.1-25 and 10.0.0.1-14 IP address value : ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$
Google Analytics is a powerful tool for analyzing how visitors find your site and their behavior once they get there. Based on that information you can continue to improve your Web site and your marketing campaigns.
Once you login you are greeted with the dashboard: a quick overview of some of the more important reports Google Analytics provides. Although the default report shows you a month's activity, you can change the length of time or even measure your previous month's activity against the same time the previous year.
You can also move the dashboard reports around to suit your needs, add new reports, and remove ones that aren't of importance to your business.
Would you like to gain insight on how people find your Web site and what they do once they're there? Want to know which keywords they're using to find your site? How long they spend at your site, and how many pages they visit? Which are your most effective and least effective pages?
All these answers are at your finger tips with Google Analytics. I'll be hosting a 60 minute Webinar (with an additional 30 minutes for Q&A) Thursday, January 15th at 12 noon, EST.
The cost is $35, but if you're on Facebook you can grab a $10 discount code on the Google Analytics Webinar event page, and while you're there, become a "fan" of flyte new media!
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