Archive for the ‘Analytics’ Category

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What is Holistic Web Marketing?

Wednesday, May 13th, 2009

What is Holistic Web Marketing? At flyte we use this model to explain our integrated approach to online success. A static Web site is no longer enough; you need a coordinated Web marketing strategy to reach the widest audience possible.

Holistic Web marketing consists of four parts:

  • Attraction: How to drive quality traffic to your Web site. [Tools: search engine optimization, blogging, social media]
  • Retention: How to keep the conversation going after they’ve left your site. [Tools: email marketing, social media]
  • Conversion: How to get people to make a buying decision at your site, whether it’s clicking on a “Buy Now” button, completing a contact form, or picking up the phone. [Tools: web site]
  • Measurement: How to analyze your traffic to make ongoing improvements to both your Web site and your Internet marketing for better results. [Tools: analytics]

We believe that you need to address and integrate all four pieces of Holistic Web Marketing for long-term success.

On Thursday, May 14th at 12pm EDT, I'll be leading a one hour Webinar (plus 30 minutes of Q&A) examining how small businesses can use the holistic Web marketing model to grow their own business. We'll look at search engine optimization, email marketing, blogging, social media and your own Web site as tools to increase online visibility, drive more qualified leads to your site, and generate more online business.

The cost of the Webinar is normally $49, but if you enter coupon code "theeconomystinks" you'll save $15. That's our stimulus package to you.

Learn more and register now!

Rich Brooks
Web Marketing for Small Biz

Posted in Analytics, Business Blogs and Blog Marketing, Email Marketing, Entrepreneur & Small Business, Search Engine Marketing, Social Media, Web Design & Development, Web Marketing | 3 Comments »

A Shout Out from The Official Google Analytics Blog…FTW!

Monday, March 2nd, 2009

Google-analytics-blog
Flyte received a shout out from Google the other day–specifically the Google Analytics Blog. As regular readers to this blog know–hi, Mom!–I've been putting together some short instructional videos on how to make the most of Google Analytics, Google's free Web site traffic reporting system.

The Official Google Analytics Blog ran a recent post, Google Analytic Videos from "Vacationland", where they linked to several of our instructional videos that we posted on YouTube. I also noticed that we got a bunch of new YouTube subscribers shortly afterwards. (YouTube subscribers get alerted when we add new videos to our flyte new media channel.)

Strangely, no word from KamaSutraForNoobs.com on my other set of instructional videos.

Rich Brooks
FTW = For the Win

Posted in Analytics, flyte news | No Comments »

Track Visitor Behavior Using Google Analytics

Tuesday, February 24th, 2009

In this ongoing video series on Google Analytics we've come to the content section; specifically, looking at what people are doing at your site.

To continually improve your Web site's effectiveness you need to have a better understanding of which pages people are landing on, which pages they're viewing, and ultimately where they're abandoning your site.

Google Analytics provides insights into all these questions, and gives you a cool site overlay that breaks down which links people are clicking on for every page on your site.

You can watch the video below or check out Google Analytics: How Are People Behaving On Your Site? at YouTube.

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Rich Brooks
Tracking Your Behavior Right Now

Posted in Analytics, How-To Web Marketing Videos | No Comments »

Use Google Analytics to Better Understand Your Site Traffic

Tuesday, February 17th, 2009

One of the big reasons you want a traffic reporting system like Google Analytics is to better understand where your Web site traffic is coming from.

Google Analytics breaks down your traffic into 3 categories:

  • Direct Traffic: these are the people who typed in your URL into the address bar, bookmarked your site earlier, or followed a link from an email.
  • Referral Traffic: this traffic arrives when someone is at another Web site and clicks on a link to your site.
  • Search Engine Traffic: these people found you via a search at Google, Yahoo or another search engine.

In addition, you can also see which search terms people used to find your site under the Keywords tab.

It all makes more sense with visuals, so I've created the video below and posted it to YouTube under the title: Google Analytics: Where Does Your Traffic Come From?

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Rich Brooks
I'm Just Like Cross Town Traffic

Posted in Analytics, How-To Web Marketing Videos, Search Engine Marketing | No Comments »

Get Better Traffic Reports with Google Analytic Filters

Monday, February 9th, 2009

Traffic reports are an essential tool if you have a Web site or if you're running an online marketing campaign. Tools like Google Analytics give great insight into how people found your site and their behavior once they get there.

However, if you spend time on your own site you may be skewing the reports which reduces their effectiveness. Luckily, Google Analytics gives us filters so that we can, well, filter out internal traffic. In the Google Analytics Filter video below I walk you through how to create filters that will block your own activity at your site.

To find your own IP address check out the aptly-named WhatIsMyIPAddress.com.

If you want to filter your own traffic and you have a range of static IP addresses, or you have a dynamic IP address you have a little more work ahead of you. Google Analytic's help section has loads of information on that, but here's the quick start guide:

For Ranges:


Range: 176.168.1.1-25 and 10.0.0.1-14
IP address value : ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$

For help finding the correct expression for your range of IP addresses, use our tool:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55572

For Dynamic IPs:

How to exclude traffic by cookie:

1. Create a new page on your domain, containing the following code:

  <body onLoad="javascript:pageTracker._setVar('test_value');">

(Please note that this code is in addition to the Google Analytics tracking code that you have on every page of your website.)

2. In order to set the cookie, visit your newly created page from all
computers that you would like to exclude from your reports.

3. Create an Exclude filter to remove data from visitors with this cookie. Follow these instructions http://www.google.com/support/googleanalytics/bin/answer.py?answer=55494
to create a filter with the following settings:

Filter Type: Custom filter > Exclude
Filter Field: User Defined
Filter Pattern: test_value
Case Sensitive: No

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Rich Brooks
Your Web Site Analyst

Posted in Analytics, How-To Web Marketing Videos | 2 Comments »

Google Analytics Dashboard: The How-to Video

Saturday, January 31st, 2009

Google Analytics is a powerful tool for analyzing how visitors find your site and their behavior once they get there. Based on that information you can continue to improve your Web site and your marketing campaigns.

Once you login you are greeted with the dashboard: a quick overview of some of the more important reports Google Analytics provides. Although the default report shows you a month's activity, you can change the length of time or even measure your previous month's activity against the same time the previous year.

You can also move the dashboard reports around to suit your needs, add new reports, and remove ones that aren't of importance to your business.

In this video on the Google Analytics dashboard I'll show you how to make those changes to get the most out of your analytics report.

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

Related resources on Google Analytics:

Rich Brooks
Analyze This

Posted in Analytics, How-To Web Marketing Videos | No Comments »

Google Analytics Webinar – 1/15/2009

Thursday, January 8th, 2009

Would you like to gain insight on how people find your Web site and what they do once they're there? Want to know which keywords they're using to find your site? How long they spend at your site, and how many pages they visit? Which are your most effective and least effective pages?

All these answers are at your finger tips with Google Analytics. I'll be hosting a 60 minute Webinar (with an additional 30 minutes for Q&A) Thursday, January 15th at 12 noon, EST.

The cost is $35, but if you're on Facebook you can grab a $10 discount code on the Google Analytics Webinar event page, and while you're there, become a "fan" of flyte new media!

In either case, you can learn more and register for this helpful Web marketing Webinar here.

Rich Brooks
Webinarista

Posted in Analytics, Web Marketing, flyte news | No Comments »

Setting Up Google Analytics: A Step-by-Step Guide

Monday, December 15th, 2008

Pie-chart
Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It's a required component of any Web marketing strategy.

This post is kind of a how-to of getting Google Analytics setup on your Web site, whether you're a DIYer or you want to provide the necessary snippet of code to your Web developer to keep your update costs down.

Step 1: Get a Google account.

Chances are, you may already have a Google account; if you have a gmail address, you already do. However, you may want to create a new Google account specifically for your Web site, separate from your personal Gmail.

If so, start by visiting http://www.google.com. In the top right corner you should see a Sign In link. Click it.

(more…)

Posted in Analytics | 1 Comment »

How to Share Your Google Analytics (Without Sharing Your Google Account)

Wednesday, November 12th, 2008

Google-analytics
As you may know, here at flyte we're pretty fond of Google Analytics and set our clients up with this great, free traffic reporting software.

If you're working with a contractor who's helping you with search engine marketing, or improving your Web site's effectiveness, they may want/need access to your traffic reports to make better recommendations. However, if you give them full access to your Google account they can also access your Gmail and intercept all of your mushy emails or those cease-and-desist letters from Sarah Palin's lawyers.

Here's how you can give them access to just your reports but keep curious eyes away from anything else.

First, login to your Google Analytics account. Down near the bottom of the page you'll see "User Manager." Click there.

User-manager

That will take you to a page that will show you any user that already has access to the traffic reports. In the dark gray bar you'll see an Add User link near the right. Click there.

Add-user

This will take you a page where you can add a new user. You can give this new user just View Reports access or make them an Account Administrator. If you choose to give them Account Administrator access they will be able to edit your account settings such as adding other users, creating filters or having Google Analytics email certain reports to users.

This could be just what you want, but just be aware of what you're choosing.

Your new user will need to have a Google account, but as Google accounts are free this probably isn't much of a problem.

You may be tracking reports for multiple Web sites. If you're just giving View Reports access you'll need to select at least one domain from the Available Website Profiles, click the "Add>>" button, and make sure they end up under Selected Website Profiles. Otherwise, the reports won't transfer.

Create-new-user

And as always, save your work.

That's all you need to do. Next time they log into their Google Analytics account they'll see a link to your analytics on their dashboard page.

Rich Brooks
Web Analytics Guy

Posted in Analytics, Search Engine Marketing, Web Design & Development, Web Marketing | 7 Comments »

Web Marketing Course for Entrepreneurs and Small Business

Monday, November 3rd, 2008

I can't believe that we're just one week away from the first class of Web Marketing for Entrepreneurs and Small Business over at the University of Southern Maine.

Well, actually I can, as I spent most of yesterday afternoon updating and revamping the search engine optimization content for the class. And I've blocked out plenty of hours this week to review the rest of my content and build out the social media component. But the "I can't believe" part stresses the fact that it's only a week away, and if you were planning on coming you've got to get a move on.

Who should go? Well, you should be in driving distance of Portland, Maine. (Yes, one of these days I'll create an online version, but not today.) Assuming that you can get to the campus, this course is geared to small business owners, marketers and entrepreneurs who are looking to build a Web presence to grow their business.

Topics will include search engine visibility (how do you out rank your competition,) email marketing, business blogs, social media, e-commerce, and building a Web site that will convert prospects into customers.

The course is held over four Monday nights, 11/10/2008 – 12/1/2008, from 6pm – 8pm at the Abromson Center on the campus of the University of Southern Maine (directions.) The cost is $205, but you need to pre-register for the class, so…

Register Now!

We'll be spending class time reviewing students' current Web sites (when applicable) and making on the spot recommendations to help you rank higher, drive more qualified leads to your site, and convert more prospects into customers. So what are you waiting for?

Register Now!

Rich Brooks
Oh Captain, Your Captain

Posted in Analytics, Business Blogs and Blog Marketing, Email Marketing, Entrepreneur & Small Business, Search Engine Marketing, Social Media, Web Copywriting, Web Design & Development, Web Marketing, flyte news | 1 Comment »

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