Do you have very different products, services or target audiences?
Do you find that trying to appeal to these disparate needs makes your blog or Web site too broad, too unfocused? Since both people and search engines prefer focused content, this can be a problem. If so, you may want to take a page from Berman & Simmons, a Maine law firm who recently launched four new blogs to address some of their more requested services.
- Maine Accident & Personal Injury News: This blog appears within their main site and talks focuses on accidents and personal injury news and issues that affect Mainers.
- Nursing Home Law Center: This blog talks about nursing home law, residents’ rights, and cases of neglect.
- Product Safety at Home and at Work: Most recently (at the time of this writing) the blog features a number of thoughtful posts about the ongoing problems with Toyota and what it says about our own governmental regulations (or lack thereof.) Other posts talk about court cases related to product safety.
- Maine Court Decisions: This blog describes itself as “Maine Supreme Judicial Court Decisions Summarized for Lawyers, Clients and the People of Maine.” Posts cover a number of interested legal decisions in Maine on everything from double jeopardy to workers comp to search and seizure.
While obviously maintaining four blogs is a lot more work, it does help you focus on a particular niche, which can encourage more inbound links, which in turn will increase your search engine visibility. All four blogs were built on WordPress by flyte.
