How people remember you is not by your mistakes, but how you respond to them.
Last Friday one of our clients, Cap’n Ron from Maine Ocean Adventures, stopped by our offices to drop off a huge catch of fish as a gift to the flyte crew.
(You can see a small sampling of the finished product to the right.)
The fish were not in thanks for a job well done.
In fact, we made an error while launching his site that actually hurt his visibility. Once we realized what had happened we fixed the problem. Once fixed, we gave him additional marketing help, wrote some blog posts for him and employed some white-hat ninja tricks to boost his visibility, all free of charge.
When Cap’n Ron dropped by he told me that service companies need to stand behind their work, and he felt that Cybele and Joan had really gone above and beyond in fixing the problem.
That reminded me of a study I read about years ago.
