“People are messy. We can help with that.”
So says Drumcircle, a unique research and communications company that helps marketers find the emotionally resonant component of a product or brand and communicate that to their audience.
People aren’t always rational when it comes to making decisions, especially buying decisions. Our emotions often drive us. Drumcircle helps companies understand these reasons, which they call Emotivations™, so their messaging is on target.
They’ve created a proprietary research tool called b.frank that reveals Emotivations. You can even test out b.frank for yourself with an online survey.
Principals Bill Mount and Anne Manning are also blogging at the site, with some great insights into consumer behavior with posts like “To ‘Understand Chinese Consumers’, Start By Understanding People,” and introspective posts like “Are You Smart Enough?“
The blog–and the entire website–is powered by WordPress, so that Drumcircle can blog and update their own website through one easy-to-use admin panel. If you’ve been shying away from WordPress or another CMS because you were afraid the design would look canned, hopefully flyte’s Creative Director, Ryan Goan, has given you reason to reflect.
So, if you’re looking to get a better understanding of why people buy your product (or don’t), or how they feel about your brand (or why they don’t), be sure to head over to Drumcircle and start learning more about emotions and buying habits.
