Posts Tagged ‘edgerank’


Get Notifications: The Free Way to Reach More Facebook Fans

Tuesday, November 20th, 2012

Now your fans can get all of your business page updates with the new Get Notifications button. Here’s how.

Ever since Timeline was introduced it seems as though the only way we can get in front of our Facebook Business page fans is to pay to do so. Well, let your heart not be discouraged, Facebook recently introduced a new FREE way to stay in front of your fans. Enter ‘Get Notifications.’

By checking off ‘Get Notifications’ you are telling Facebook what you are interested in and what you want to see in your news feed, rather than Facebook guessing. Once checked you will see all updates from that particular page in your news feed.

If you’ve been updating your news feed 5 or more times a day in order to improve your Edgerank, you may want to rethink that. Otherwise you’ll hijack the news feeds of those followers who get everything.

At this point we aren’t sure if Facebook will give you the information on how many of your fans have opted to get notifications. However, you may have noticed that some pages are already marketing this function.

Here are the steps we recommend to get your current fans to sign up for your notifications.

  1. Create an update asking your fans to click the ‘Get Notifications’ button. Let them know that you will not be burdening them with an obscene number of posts.
  2. Instruct them on how to they can get notifications. It can be found one of two ways. 
    1. You can hover over the ‘liked’ button on the Facebook page that you want to receive the notifications from (see image above) 
    2. You can hover over the liked button in the newsfeed to click off ‘Get Notifications.’
  3. Create a Promoted post, so that more of your fans can see the update.

You may not have this on your page yet. Facebook is slowly rolling it out. It will be interesting to see if the reach percentage on posts goes up or not. 

Is “Get Notifications” available on your page yet? Which brands would you subscribe to on Facebook?

Joan Crocker
Facebook Marketer

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Posted in Social Media, Web Marketing | 1 Comment »


12 Web Marketing Articles to Build Your Business

Tuesday, December 20th, 2011

flyte crew - 2011The best web marketing articles of 2011…that appeared on our website.

Which is still pretty good. Because you know, we don’t just publish any old crap.

Here’s the last 12 months of articles that appeared in your inboxes if you’re a subscriber to the flyte log, our award winning web marketing email newsletter.

Well, that’s that!

Have you signed up for the flyte log email newsletter yet? When you do, you get the following articles only available to subscribers:

  • 10 Questions to Ask Before Setting Up a Website
  • The 11 Biggest Mistakes Small Business Bloggers Make
  • 10 Questions to Ask Before Setting Up a Facebook Business Page
  • The 11 Commandments of Writing Web Copy for the Non-Copywriter

 May 2012 be your most prosperous year yet!

Rich Brooks
Internet Marketer

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Posted in Business Blogs and Blog Marketing, Web Design & Development, Web Marketing | 3 Comments »


Facebook’s Dirty Little Secret

Wednesday, July 6th, 2011

EdgeRank FormulaWhile everyone and their mother knows that you need to have a Facebook page for your business, here’s a dirty little secret people don’t talk about: even your fans don’t return to your Facebook page.

It’s true: the last time people visit a Facebook page is when they like it. Most of us never return to a Facebook page without some sort of prodding.

So what’s a business to do?

The goal is to get into people’s News Feed. You know, the recent updates you see from your friends and pages you’ve liked once you’ve logged into Facebook.

So how do you get into someone’s News Feed?

Well, that’s where this funky little thing called EdgeRank comes in. Edgerank is Facebook’s algorithm about which updates get posted to your News Feed, and which ones are buried under the “Most Recent” link where few people think to look.

Understand the EdgeRank algorithm, crack the Facebook code, and you’ll know how to increase your chances to be shown in your fans’ News Feed. Once you’re in the News Feed people can see your updates, comment on them, like them, and follow your links. This in turn helps your updates reach more people for a virtuous cycle.

Where can I learn more? I’m hungry for more!

For more on how EdgeRank works, what type of updates and behavior will increase your EdgeRank, and how to conquer the world, you need to check out this month’s flyte log article, What Is Facebook EdgeRank and Why Is It Critical To Your Business?

Rich Brooks
As Seen On Facebook

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Posted in Social Media | 4 Comments »


Free Online Graders: My Top 5 Favorite Online Graders

Friday, June 17th, 2011

Although Online graders, especially free ones are not completely accurate, they are still worth a peek. It can give you some good ideas on how to improve your sites and where you stand at present. So, without further ado here they are…

1. Facebook EdgeRank Checker: This one is probably my favorite so far just because it’s so new.  In my post, “Facebook EdgeRank: What Is It and Why Should you Care?”, I talk a little bit about what EdgeRank is and how the formula works.  This free online grader allows you to quickly check your page’s rank and gives you tips on how you can improve it.  Make sure to check often as recency is part of the formula, so your EdgeRank can change as your posts age.

2.Hubspot Website Grader According to Hubspot their “algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.”  The Flyte New Media website got a 97!

The website grader bases it’s formula on many different factors including whether or not your site has a blog, indexed web pages, SEO, MozRank, linking domains, Social Media Links, traffic and more.  Check it out for your score today!

3. Hubspot Blog Grader Hubspot Blog Grader gave The Maine SEO blog a score of 92! Which means we ranked ranked 54,207 out of the approximately 757,812 other blogs that they’ve graded.  Not bad.  The blog grader bases it’s grade off of many different factors, it looks at RSS subscriptions, email subscriptions, twitter  and Facebook links.  It also analyzes your blog posts focusing on frequency of posts, average post length, average number of links and images in posts, how many comments you received, tweets and retweets, Facebook likes and sharing abilities. Although it may not be 100% accurate it does give you a great idea of what you can do to make your blog more SEO and user friendly.

4. PageRank Checker Your page rank is a numeric value that Google associates with your page based on links to your page.  Every link in Google’s mind is a vote for your page and the more votes the more important or your web page is considered, therefore giving you a high ranking.  Also, the rank of or importance of the site that is referring you plays a role in how much weight that vote has.  This is important because Page Rank is one of the factors used to determine where you will rank is search results. This Page Rank checker allows you to find out where you stand simply by entering your URL.

5. Online Video Grader The Pixability Online Video Grader measures how you use video on your website, how you rank on Google and other video search engines, and how effective your YouTube channel is.

And, Twitter Grader is kinda fun, although not in my top 5.  What Twitter Grader is trying to measure is the power, reach and authority of a twitter account.  In other words, when you tweet, what kind of an impact does it have? It’s not in my top simply because it doesn’t really give you a great idea of what to do to improve, however it gives you a score and some tips, I just don’t feel they have much of an impact.

My advice would be to not get too hung up on different numbers and grades that you receive.  As I said before these graders are by no means 100% accurate but they are a fun tool to get an idea of some ways you can improve.  If you have any different graders that you use and would like to share let us know in the comments section. :)

Joan Woodbrey Crocker
Maine SEO

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Posted in Analytics, SEO Tools | 1 Comment »


Facebook EdgeRank: What Is It and Why Should You Care?

Wednesday, June 15th, 2011

Chances are if you have a Facebook Business Page you spend many hours thinking about how to get more “Likes” or fans to your page.  And, once those fans are there you want them to engage with your page, leave comments and come back often to learn about all your amazing products and services. The only problem with this is, the likelihood of someone visiting your page again after the original “like” is slim to none.  So, how do you get all the wonderful content you are creating out to your “fans/likers?”

The answer: Most fans will consume your content via their Facebook News Feed.  You know that screen you get to when you first sign into Facebook that tells you what others are posting… And, as a default all Facebook users news feeds are set to “Top News” which means that you don’t see every post by every friend or page that you like.

The trick with the News Feed is that the friends that you interact with the most show up more often than others.  It’s important to have your News Feed optimized in order to make posts show up in your fans news feed.  So, by optimizing your news feed to get the most interaction, engagement and weight you can it will help to ensure that you are getting your content out to the masses.  This is where the term NFO or News Feed optimization came from and Facebook has a formula they use to determine the weight of your posts called EdgeRank.

Your EdgeRank determines which posts show up in the news feed.  Each post is judged on 3 different criterion:

  • Affinity: This is how often the person interacts with your content and vice versa. Each time you visit a fan page, click the “Like” button, comment on a user’s status or look at a picture, you increase the affinity score with that user. This makes it very important to have compelling content that people want to interact with.  Suggestions would be: multimedia, blog automation, polling questions etc.
  • Weight: This is a measurement of the weight of the interactions with your post.  The more interactions the more weight and they type of interaction matters too. For instance someone can like your post or someone could comment on your post and a comment would get more weight.
  • Recency: Essentially a time stamp.  The older the post is the less important it becomes. So, posting regularly is recommended to help this score, however it’s important to note that if you keep posting one after the other in a sort of “rapid fire” method, you will bring the relevance down and hurt your chances of being seen.

Until recently it was more difficult to figure out where you stood as far as your EdgeRank score. Just the other day I was turned on to a new tool called EdgeRank Checker. Here you can sign in using your Facebook account and check the score for any pages that you admin.

You simply select your page, pick the date and hit “Get My Score” and Voilå! there you have it.

Joan Woodbrey Crocker
Maine SEO

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Posted in Social Media | 2 Comments »