Posts Tagged ‘Email’


Email Communications: Sending Difficult Emails

Wednesday, August 18th, 2010

Yesterday’s blog post on The Power of Positive Language got a few official and unofficial retweets, and generated some comments on Twitter. It reminded me of a couple of especially difficult emails that I’ve had to send over the years. Sometimes it’s difficult to decide if a phone call or an email is the best way to hash out a disagreement. An email seems distant–maybe even cowardly–but at the same time it allows you to get all of your points across.

Of course, that begs the question: do you want to get all your points across? Doesn’t Steven Covey teach us to Seek First to Understand, Then to Be Understood? If you send out an email detailing how right you are and how wrong the other person is, you’ve pretty much locked in the adversarial positions for the both of you. At that point there’s no chance of a win-win outcome.

Still, if you’ve got no other options than to send out a difficult email (and you know what I’m talking about), take these steps before hitting send:

  • Take a deep breath. If it’s really difficult, take ten, or a walk around the block, or a good night’s sleep.
  • Start with a greeting, no matter how difficult the conversation’s going to be. “Howdy!” or “Hope this finds you well” or whatever sounds natural to you isn’t going to undermine the purpose of your message.
  • Rework any negative sentences so they say the same thing in a positive way. It may be that this relationship is still salvageable.
  • If you have multiple points on why you’re right and they’re wrong, delete and paste them into another document. I say this for two reasons: first, no one likes to be beaten over the head with the fact they’re in the wrong. It paints them into a corner and all they can do is come out swinging. Give them an opportunity to save face. Secondly, it may turn out that you’re not entirely right, either. In other words, don’t play all of your cards on the first pass. If you list all ten reasons why you’re in the right, and they come back with just one or two reasons why they’re right, they’ve pretty much trumped your ten reasons with their two.

Hopefully these emails will be few and far between, and you’ll be able to nip any problems in the bud, avoiding difficult emails and conversations. (Don’t difficult conversations get more difficult the longer they fester?)

Rich Brooks
You Know I’m Right


Take Control of Your Social Networking with NutshellMail

Monday, July 26th, 2010

For the past few weeks I’ve been using NutshellMail, an email tool that helps business owners and marketers better manage their time and networks though flexible email delivery.

NutshellMail rocks.

I could stop my review at this point, but you’d probably want some more information before trying out NutshellMail for yourself.

Setting Up NutshellMail

Setup is free and easy. Just visit the NutshellMail web site and click on “Create an Account” in the upper right corner.

From there you’ll be taken to a page where you enter in your email, create a password, and choose which of your social media accounts you want to receive updates from.

Currently NutshellMail supports Facebook, Twitter, MySpace & LinkedIn.

For networks that allow multiple accounts (Twitter & MySpace) you can enter multiple accounts. For Facebook, you can get your personal activity, as well as activity from your pages.

Once you’ve set this all up I recommend going with the default settings at first; once you receive a few emails from Nutshell you’ll be able to tweak your account to maximize its effectiveness for you.

Customizing NutshellMail for Maximum Efficiency

What I may like best about Nutshell is how easy it is to customize the emails you receive. By default, Nutshell will craft an email of all your online activity three times a day, 7 days a week. However, it’s easy enough to have it deliver 1, 2 or 24 times a day. Or not on the weekends. Or only on the weekends. Maybe you just want a daily digest delivered at noon so you can see what’s going on while you eat lunch at your desk.

(BTW, eating lunch at your desk every day is the leading cause of job dissatisfaction, so go out to eat or chat up someone new in the lunchroom. Like that cutie from accounting.) (more…)


Will Social Media Be Bigger Than Email? Is It Already?

Thursday, May 27th, 2010

Quick show of hands: who here has email?

The first time I saw email was 1990, close to my college graduation. I was in the computer lab and some guy was typing a message on his computer, and then hit send. “This message,” he told me, “is now being instantaneously sent across campus to my friend’s computer where he can read it.”

I looked at him–stunned–and said, “that’s the dumbest thing I ever saw. In the time it took you to type out that message you could have called him and worked out the details. You don’t even know if he’s there right now…it could be hours before you hear back. That will never catch on.”

It wasn’t until years later when I got an AOL account that I realized that I could now stay in touch with friends around the world for free! (Outside of the $19.95 I was paying AOL every month.)

I don’t tell this story to point out my many shortcomings. Rather, to say that we don’t often notice the impact of a new communication tool until it’s upon us.

Social media is going to be bigger than email. Sure, it’s going to evolve and change, but as long as humans have computers or smart phones (or whatever comes next) that can connect to the Internet (or whatever comes next), social media will exist in some form.

You can either choose to embrace social media…or ignore it.

If you embrace social media that’s no guarantee of success: you might be doomed by a down economy or your biggest customer going out of business. Likewise, if you ignore social media you may be able to create products that are so unique or beautiful that people still beat a path to your door. However, even if you choose to ignore social media, one of your customers might take a photo of your hand-crafted armchair and post it to their Flickr or Facebook account where all their networked friends see it, fall in love with it, and demand to know where they can get it.

So you may turn your back on social media only to find it tapping you on the shoulder.

Whether or not you were an early adopter to email, it’s impossible to dismiss its impact on business communications. Social media is gaining users at an even faster pace, and is much more interactive and viral. The other day USA Today reported Twitter had over 114 million users. This week Time reported that Facebook was about to break 500 million users. Over 2 billion videos are watched on YouTube every day! Many of the top ten results for every search come from blogs! (Are those blogs on page one of Google yours or your competition’s?)

While social media marketing can’t guarantee your success, it can improve your online visibility, create connections and opportunities otherwise unavailable to you, and drive your best prospects right to your front door.

Rich Brooks
Social Media Marketer

Photo Credit: Pat Castaldo