Amy Porterfield shares how to grow and engage your Facebook fan base.

Rich Brooks: Today we are here with Amy Porterfield. She is a social media strategist and co-author of Facebook Marketing All-in-One for Dummies. Amy, thank you very much for being part of the interview today.

Amy Porterfield: Thanks for having me.

Rich Brooks: My pleasure. Now, I know you’re a Facebook expert and I know you love small businesses so let’s talk about small businesses on Facebook. In your experience, what are some of the top challenges that small businesses face on Facebook?

Amy Porterfield: When it comes to Facebook I continually hear two challenges from small businesses.  The first one is, “I need to grow my fan base but I don’t know how to attract quality fans.” The second one is, “I can’t get my fans to engage with me on my Page. I’m posting questions, interesting quotes and valuable information, but my fans are not responding to my posts.” So it usually comes down to wanting to grow a quality fan base and the struggle to get the conversation started on Facebook. (more…)