If the number of invitations I receive every day to become a fan of yet another eatery in Des Moines, or an interactive agency in Tuscon, is any indication, companies of all sizes are realizing the benefits of a Facebook fan page.

Then how come they’re all so boring and repetitive?

Without taking some steps to customizing your Facebook presence, your fan page will look like every other page on Facebook. It’s time to stand out from the crowd and customize the look.

Using FBML (Facebook Markup Language) you can add a box (tab) to your fan page where you can render HTML or FBML to enhance, customize and brand your little area of Facebook.

(As you can see, flyte has recently created a branded landing page for our Facebook fan page.)

You should customize your landing page with complimentary graphics that you use in other marketing material, especially your Web site, blog and email newsletter.

You can make it the landing page for non-fans in the Wall Settings section of your fan page admin under the setting “Default Landing Tab for Everyone Else.”

Special kudos to Ryan Goan, our creative director who designed our new landing page, Gloria Maher who developed it, and Chrystie Corns who inspired us to add more color to our own landing page.

If you’d like to customize your Facebook landing page, contact flyte new media today.

Rich Brooks
Facebook Marketing for Small Business