I run a commercial cleaning business and I’ve been using social media for almost a year. I have been blogging three times a week, creating videos, and tweeting several times a day. We have a Facebook page that gets updated multiple times a day but has very few fans and only my employees and family members engage with it, and only when I threaten them! Even when we ran a contest with an iPad 2 as a prize we only got a handful of new likers.
We set up a Google+ page for our business, but almost no one has circled us, despite the fact that we’re putting out fresh content daily.
Most importantly, in looking at our traffic reports, almost no traffic comes from our social media activity, and none of our new clients mention social media when we ask how they found us.
What are we doing wrong? I feel like I’m banging my head against the wall.
–Confounded in Cornish