Posts Tagged ‘google plus’


What Do You Do When Social Media Doesn’t Work?

Wednesday, February 1st, 2012

Wet FloorWhat do you do if you’re active in social media but it’s not helping your small business?

Dear Rich,

I run a commercial cleaning business and I’ve been using social media for almost a year. I have been blogging three times a week, creating videos, and tweeting several times a day. We have a Facebook page that gets updated multiple times a day but has very few fans and only my employees and family members engage with it, and only when I threaten them! Even when we ran a contest with an iPad 2 as a prize we only got a handful of new likers.

We set up a Google+ page for our business, but almost no one has circled us, despite the fact that we’re putting out fresh content daily.

Most importantly, in looking at our traffic reports, almost no traffic comes from our social media activity, and none of our new clients mention social media when we ask how they found us.

What are we doing wrong? I feel like I’m banging my head against the wall.

–Confounded in Cornish

(more…)


How to Setup Your Google+ Business Page in Under 3 Minutes

Thursday, November 10th, 2011

Google+ Logo (Google Plus Logo)Google Plus recently opened up its platform for businesses. Here’s how you can get started with your own page.

Yesterday I created a Google+ page for flyte. I turned on ScreenFlow, my favorite screen capture tool for the mac and created the following video.

Thanks to some fancy editing, some enhanced typing skills, and a trough full of Red Bull, I created this video that will show you in less than 3 minutes how to setup your own Google+ business page.

You can watch it below or check out How to Create a Google+ Business Page in Under 3 Minutes on YouTube.

(more…)


Why I Still Can’t Buy Into Google+

Friday, August 5th, 2011

Google comes out with a new social network, what, every 5 minutes? Don’t get me wrong, I love Google just as much as the next person…maybe even more.

Really? Another place to go?

2 years ago, social media was still in its infancy. We’d all willingly go separately to Facebook, Twitter, LinkedIn, FriendFeed, Plurk (what, you never had a Plurk account?!), the list goes on and on.

Then something beautiful happened. Some smart people decided that was unnecessary. They decided we should save 30 seconds for every post and status update, post it to one platform (like Ping.fm or TweetDeck), and have it magically transported to multiple social networks.

Unless I’m wrong (and that happens more often than I’d like to admit), Google+ has yet to integrate their platform with anything like TweetDeck or Ping.fm so that you can post the same status to multiple platforms.

Strike one, Google+.

I’ve been hurt in the past.

Remember Buzz? Remember Wave?! Google’s tried this before and I always willingly jumped on the bandwagon. This time, however, I’m way more skeptical. Who knows, though, maybe the third time really is the charm for them.

For the moment, though, only my professional contacts have jumped on Google+. That’s all well and good, but I can keep in touch with them on a ton of other networks…or at least two big ones.

I believe that’s strike two.

It’s a Facebook copycat…for the most part.

I know, I know. There are elements of Twitter in there too. For the most part, though, this is a recreation of Facebook. News feed, profiles, security settings, and all. Even the circles (while way cooler looking) are reminiscent of Facebook lists for me.

Don’t get me wrong, Google+ has certainly done some things to set itself apart from the crowd. The simple fact that it’s a Google product and therefore automatically synced with all of the other Google products is very cool. But at its core, I don’t see anything different enough to be worth it…now.

And if my math is right, that’s strike three.

I will admit…

I haven’t really given Google+ a chance. I’ve played around a bit, but nothing major. I automatically saw all of these things within the first few hours of using it and have essentially dismissed it since.

However, since I work remotely, I’ve found that the hangout function is pretty cool. I can chat with several of my coworkers at the same time and – gasp! – can see them all at the same time too!

I’m more than happy to be proven wrong, but for the moment, I think I’ll stick to Twitter and Facebook. What about you? What has your G+ experience been like so far?

Nicki Hicks
Maybe you’ll convince me by adding me on G+


Sharing is Good. Here’s How to Share on Google+

Tuesday, August 2nd, 2011

Google+ Logo (Google Plus Logo)Not sure how to share your best posts, photos and videos on Google+? Read this and be enlightened.

In the last post we looked at Sparks, Google+’s tool for collecting information around an area of interest. Today we’re going to talk about how to share that and other content, and how to determine who’s going to see that content.

Sharing content with friends, family and business associates on Google+ is easy.

At the top of your stream–similar to Facebook’s News Feed–is a box where you can choose to share an update, photos, video or a link.

Let’s say you want to share a video; go ahead and click on video. Then you’ll be given the choice to share video in three different ways:

  1. upload from your computer,
  2. grab something from YouTube or
  3. upload a video from your phone.

Choose the appropriate selection and then you’ll either upload a video or find a video on YouTube.

In either case you’ll be able to add comments and then choose which circles and/or people you’d like to share the video with. Video of your most recent presentation? Share with business associates. Video of your daughter’s birthday? Share that with just friends and family.

This may be easier understood by watching it in action. By chance, I’ve created a video called How to Share Video on Google+, which you can watch on YouTube or down below.

This is just one of a series of videos we did on Google+, and we’ve got plenty of other web marketing and social media videos at our YouTube channel. You should check it out. Really, you should. :)

Rich Brooks
Join Me On Google+


How to Setup Sparks on Google+

Monday, August 1st, 2011

Google+ Logo (Google Plus Logo)Looking for something to share on Google+? Check out Sparks for ideas.

In the last post we looked at How to Setup a Hangout in Google+, so you could run your own group video chat. Today we’ll look at Sparks, which to be honest, not nearly as interesting. You’ve been warned.

Sparks are your “areas of interest” in Google+. In other words, they work a lot like Google Alerts, but are available through your G+ account.

You’ll find the Sparks link in your left hand column. By clicking on Sparks you’ll see a number of preset Sparks that Google has provided. Seeing how one of them is Cycling and the Tour de France is currently running, I’m guessing these will change over time.

You don’t need to let Google choose your Sparks, however. Just type in any area of interest in the Sparks field and Google will start retrieving news stories for you. While this isn’t as powerful as a regular or advanced Google search, or as thorough as Google Alerts, it is within your Google+ account, so there’s that.

Also, no one can see your Sparks, so go ahead and create a Spark for Captain & Tennille reunion tour…no one will know.

If you’d like a walk through of How to Use Sparks on Google+ I made a video you can watch on YouTube if it doesn’t appear below.

Oh, and not to be a nag or anything, but have you subscribed to flyte’s YouTube channel? You know you want to!

Rich Brooks
Join Me On G+


How to Use Google+ Circles to Control Your Information

Wednesday, July 27th, 2011

Google+ Logo (Google Plus Logo)Google+ (Google Plus) Circles help you control what information you see, and who sees your content. Here’s how.

In the previous post we talked about how to manage your privacy in Google+ and how you could control and limit access to your information through Circles. Today we’re going to take a closer look at circles and how to use them.

One of the core concepts in Google+ is Circles. Circles are like Groups on Facebook or Twitter lists: they’re a way of organizing your G+ life.

Although Google+ gives you some preset circles, you can feel free to edit or delete them, or create your own. Since no one but you can see the names of your circles you can name the circles whatever you like, from Friends to Frenemies to Loudmouths. People won’t even know how many circles you’ve put them in.

As your organizing the people in your life into circles, there are two things you should keep in mind: who’s content you want to see, and what content you want to share with others. Let’s start with who you want to hear from.

The default view when you log into Google+ is the stream (similar, if not identical to Facebook’s News Feed). Anyone who you’ve added to a circle will appear here. Down the left hand side you’ll see all the circles you’ve created, so you can filter your stream by circle. For example, during the work day you may only want to see updates from “Business Associates” or “Networking Buddies” so you can choose that circle. After hours perhaps you want to see what your friends are up to, so you choose that circle. People can appear in as many circles as you want to put them in.

One nice feature of Google+ is your ability for you to selectively share your content. At the end of every update you can choose who you want to share that particular piece of content with…from a single person, to a circle, to your extended circles to the public at large. Personally, I put most of my stuff up to the public, but that’s only because my stuff is so good.

Nah, just kidding. I do it because with the exception of private stuff (my daughter’s 7th birthday party pictures for example) I don’t have much I need to keep private.

I’ve created a video called How to Use Google+ Circles to show you how to do all this cool stuff. You can watch it on YouTube if you can’t see it down below.

Don’t forget to subscribe to flyte’s YouTube channel for more great videos!

Next up: How to Start a Google+ Hangout (Group Video Chat.)

Rich Brooks
Join Me on Google+


Managing Your Google+ Privacy Using Circles

Tuesday, July 26th, 2011

Google+ Logo (Google Plus Logo)How do you manage your privacy in Google+ (Google Plus)?

Yesterday we talked about How to Setup Your Google+ Account, and today we’re going to talk about how to manage your privacy.

The definition of privacy has changed over time, accelerated by the popularity of online social networks. If Google’s stated goal is to index all of the world’s knowledge, Facebook’s seems to be to get everyone to share everything…except with Google.

As with most social networks, people are concerned with managing their privacy…in short, who gets to see what. We want the benefits of social networking–connecting with old friends, generating new business connections, seeing photos of family members from away–but we don’t want to find embarrassing photos of ourselves making the rounds on the Internet. (Google “naked wizard” if you need an example. NSFW.)

Google+ gives us some great, easy-to-understand tools so that we can manage our privacy settings while on the network. The core of these privacy settings is by using Circles, which we’ll go into in our next blog post and video.

By creating these circles, you can determine who gets to see what information. You create circles for friends, family and business associates (for example), then you can decide who sees your most recent blog posts and who gets access to pictures of your baby.

A very cool feature in Google+ is the ability to “see” your profile through the eyes of a specific person or group. Not sure if your mom can see those photos from the Delta Tau Chi kegger? You can put her name into the “view as” field and see your profile as she would.

You can watch the video Google+ Privacy Settings on YouTube or down below.

If you haven’t yet, please go ahead and subscribe to flyte’s YouTube channel…lots of great how-to videos and subscribing is free!

Next up: How to use circles in Google+ to control the flow of information.

Rich Brooks
As Seen On Google+


How to Get Started on Google+ (aka Google Plus)

Monday, July 25th, 2011

Google+ Logo (Google Plus Logo)Wondering how to get started on Google+ (Google Plus?)

At flyte we’ve been fielding a lot of questions lately about Google+, the new social networking site from Microsoft. No, I’m just kidding–from Google.

Some have been how-to questions, such as “where do I start?” or “how do I use Circles?”, and others have been more about whether Google+ (often abbreviated as G+) is here to stay, will it replace Facebook, or whether it’s worth the time and energy to join another social networking platform.

To that end, we’ve put together a number of videos to show you how to get started and make the most of G+, and we’ll be posting them to our blog over the next few days.

The first video is entitled How to Set Up Your Google+ Account which you can watch on YouTube if you don’t see it down below.

Also, if you haven’t yet, please consider subscribing to our YouTube channel…we’ve got a ton of great video content on web marketing and more coming all the time.

Next up: How to Manage Your Privacy On Google+ >>

Rich Brooks+
Join me on Google+!


Instant Upload with Google + : One More Thing You Can’t Do With An iPhone!

Friday, July 22nd, 2011

Google Plus Instant Upload is a little Big Brother but very cool.  Okay, so I have to admit I was a little freaked out by this at first…

Google Plus’s instant upload is really simple.  All you have to do is download the Google Plus app onto your Android phone.  The default setting for the app is has Instant Upload enabled. So, that’s all the set up that is required.  Then all you do is snap pictures on your phone as your normally would and they automatically get uploaded to your Google + account.  So, the next time you sign into the account you will have the option of whether you want to share the picture with your circles or not.  Watch my demo below…

If you are worried about privacy or you don’t want to use Instant Upload it’s really easy to disable.  Just follow the steps below.

1. Go to the Google+ App on your phone
2. Press Menu
3. Go to Settings
4. Scroll down to Instant Upload
5. Uncheck the box so that it no longer has a green check mark

You can also open up your Instant Upload settings from here to check on upload statuses, upload existing photos, decide whether you just want photos uploaded instantly or video too, turn off instant upload while roaming etc.

Joan Woodbrey Crocker
Maine SEO

 


Google Plus: All You Need To Know About Google +

Tuesday, July 19th, 2011

Whether you are celebrating it’s arrival or wishing it away because you don’t want to keep track of yet another social network, Google Plus is here.  We will soon find out whether it is here to stay or a quick fad, but my guess is that this is the real deal.  If you haven’t had the chance to join yet make sure to go check it out.  And, If you are like me and you are thinking HOLY COW there is so much to learn and read.. Here are a few resources I found helpful gathered all in one place.

What is Google Plus and How Do I Use It:

How to Get Started With Google Plus: This is a great guide to getting started on Google + it gives great info and screenshots, but it’s a little less overwhelming than the Google Plus Collaborative Doc (below).

Google Plus a Collaborative Document: This is literally a guide to using Google Plus.  The Table of Contents lays out the document so that you can jump around and learn about the areas that you need help with.  This is probably the most in depth and useful guide I have come across.

The Google Plus Cheat Sheet: Exactly what it sounds like, a cheat sheet or glossary of terms on how to use Google Plus and what things mean…So, in case you don’t have the time (or patience) to go through the doc above.

10 Awesome Video Tips for Getting More out of Google + Don’t like to read? Check out these quick video tips!

How to: Get Your Own Google+ Vanity URL: Since Google Plus doesn’t offer vanity URL’s as of now for fear of spammers figuring out millions of Google+ users email account information, gplus.to has created a small app that makes it easy to create your own Vanity URL to make it easy to share your Google Plus Profile with your friends.

How to Get Google+ On My Phone:

Get Google+ On Your iPhone! And iOS App was released today making it possible for iPhone users to get Google Plus on their iPhones.  It’s been available since the beginning on Android phones and all you need to do is go to the Droid Market, to download your Google+ app for Free.

How To Use Google Plus for Business/Marketing:

10 Things CMOs Need to Know About Google+ Chris Brogan compares Google+ to the launch of Facebook and the leap people made from Myspace to Facebook.  Giving reasons such as Google is the King of Search so they will probably have their social network affect search, they are starting up business pages, it’s connections with gmail and other Google tools you already use and it’s fast growth in it’s first two weeks of it’s launch he thinks it’s the next BIG thing!

3 Ways to Use Google Plus in Your Content Marketing Efforts A lot of great tips here on Google Plus for content marketing as well as  a great list of related articles about Google Plus, such as “Can Google+ Rival Facebook and Twitter? Some Initial Thoughts” and “Top 6 Articles On Google Plus to help you Get the Most Out of Your Experience.”

Google + Now Part of Google Analytics: You can now track your social interaction as well on your Google Analytics by adding a bit of code to your sites.  Currently this tracks Facebook, Twitter and Google Plus.  There isn’t a code yet to track LinkedIn interactions.

More On Google +:

5 Ways Journalists are Using Google Plus
5 Chrome Extensions that Improve Google+
What Your Business Needs To Know About Google+
How does the Google +1 Button Affect Search

The more I research, explore, play and use Google + the more I like it.  It’s incredibly connected, dynamic and the uses are endless. For example…

It recognizes when I take a picture with my Android, and then without me uploading or doing anything it is already in my photos on Google Plus asking me if I want to share it.

My new Tag line: Google Plus… It’s So Smart, It’s Spooky!

Joan Woodbrey Crocker
Maine SEO