For years, at the bottom of every single web page on our web design & internet marketing site was a call to action.
Each one of those calls to action was a unique link that led to our contact form.
“Contact us today for a free consultation.”
“Learn how search engine optimization can bring new prospects to your site.”
“Move your static website to a content management system.”
It was fairly effective, but I wondered if there was a way to remove a step and increase our conversion rates. The simple change we made led to a 50% increase in our website conversion rates.
What was that change?