How can you use QR codes for marketing and lead generation? (Hint: throw in a leg of prosciutto.)
That was the question that we pondered as we worked on a pilot program with Braden Buehler of Narrative Design for The Rogers Collection, a Maine-based importer of luxury foods. They wanted to promote Pio Tosini’s prosciutto in an engaging fashion, and build their email list at the same time.
