Yesterday I got to meet with one of my entrepreneurial heroes, Norm Brodsky. I have been reading Norm’s articles in Inc. magazine for about the last twelve years or so, and really enjoyed his book, The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.
Posts Tagged ‘small biz’
Learn how to market your small business, generate tons of online leads, and reach your business goals for 2012.
The “small” in Small Business doesn’t represent your dreams, your goals, or how big you may want to grow your business. However, many small business owners hit their collective heads against budget or human resource limitations.
That’s why MarketingProfs University is offering Marketing Your Small Business, an 11-class course tailor made for small businesses.
Here’s how it works:
- Each class airs live and is recorded so you can watch later, or as many times as you wish
- You get access to the class and plenty of support materials
- You get a certificate of completion (of course, if you run your own small business, you know that the knowledge is what you crave)
You’ll also get these beneies ($813 worth of goodies!):
- A 3-month MarketingProfs PRO Membership (we get this at flyte…invaluable!)
- Access to new report DIY Marketing Essentials for Small Business
- Access to Take 10: How to Build a Twitter Following in a Week
- Access to Take 10: Creating a YouTube Channel Page that Reflects Your Brand
- Plus 5 additional popular classes hand-picked from 2011
If you’re ready to grow your business we can save you $200 off the cost of the course. Just use FLYTEMEDIA as your discount code when you register.
Almost every day a small business owner comes into my office to share his or her dream with me.
Sometimes they’ve already got a business, whether it’s a storefront, a home office, or a retail space. Other times it’s just an idea that they want to bounce off me to see if it makes sense. Often the person comes in covertly during their lunchtime so their boss won’t know about their desire to escape the cubicle and create something new.
This is the best part of my day.
Nothing picks me up like hearing the entrepreneurial ideas of small business owners and future small business owners. It’s like caffeine for the soul. Their dreams power the future success of our country and our economy.
Of course, there’s a long journey between a dream and success. It’s a path that requires long hours, sacrifices, and trying to find the nearly impossible balance of running a business and having a life.
It’s not for everybody. I know a number of people who wanted to work for themselves because they wanted more flexibility, free time, or didn’t want to answer to a boss.
Flexibility? Yes, you’ve got to be flexible to somehow juggle all the jobs you’re suddenly saddled with, from sales to marketing to accounting to hiring to buying office supplies to taking out the trash.
Free time? I don’t know a business owner who doesn’t check email before they go to bed and as soon as they wake up. Who often works through lunch. Who reviews their numbers after dinner at the dining room table.
Not answering to a boss? When you run a small business you suddenly have to answer to dozens, maybe hundreds of bosses…from your customers to your employees to your vendors to the tax collectors to your spouse wondering why you’re late for dinner…again.
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.)
There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 that I came up with or stumbled upon.
- QR Codes on bus stops, train stations and subway stations: A quick scan would give you realtime information on when the next bus, train or subway would arrive.
- Posted next to paintings and sculptures at museums. Great for visitors who want to learn more about the artist, the time period, and the reaction to the photo. Could also include links to other work by the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop.
- As part of a personalized direct mail piece. Each QR code can go to a PURL (personalized URL (Uniform Resource Locator)).
- On historical sites and on walking trails. Sure, a plaque is fine for grandma, but I’d like to delve deeper, whether with a wikipedia entry, or an video of a local historian explaining the significance of the site.
- At video kiosks. QR codes can appear as people interact with your kiosk, whether it’s at the mall or your place of business.
- On For Sale signs. Whether residential or commercial, for sale signs could include codes that had all the information a sell sheet includes, plus video walkthroughs.
- Email newsletter signups. Build your subscriber base by having quick links to an email signup box.
- E-learning. Have your QR code generate an email that starts an autoresponder, sending daily emails filled with lessons and related information.
- Next to packaged food in groceries. Give shoppers quick access to recipes that include the ingredients they see on the shelf.
- In a jigsaw puzzle. This would create some real engagement as the user would have to put together the puzzle before scanning the image.
- On produce. You could include information about the farm, organic vs. conventional growing, best by dates, etc.
- Buying coffee (or anything else.)Like Starbucks does.
- On bottles of wine. It would be nice to be able to get info about the vineyard, and maybe buy a case of that bottle I enjoyed at the restaurant.
- On tags for sustainable clothes. Is that piece of clothing really sustainable? Let’s quickly scan and see it’s story.
- For conference signage. Next to the name of the upcoming sessions in each room would be the QR code so you could get the full description, speaker bios, and see if there’s any room left.
- On conference name tags. SXSW has been doing this for at least a year or two. Why trade business cards when you can just scan them. Now, don’t you feel all TSA?
- Written in calamari ink on diners’ plates. You can’t make this stuff up.
- On jewelry. Examples abound.
- As part of interactive maps. Check out this example from Town Graphics.
- At the bottom of all newspaper and magazine articles. Then you could quickly get to the online version and see the comments that other readers had left.
- On liquor bottles. Linked to drink recipes; this would be especially good for new drinks you’re bringing to market.
- On building permits. New York City is already doing this.
- On the fliers that you find under your windshield wipers at the mall. One example might be an offer for a car wash; the URL would give you the discount code and directions to the car wash offering the deal.
- On the safety bar ads on ski mountain chair lifts. These days, everyone on the mountain seems to have a smart phone, and they’re going to be a captive audience for 5 – 10 minutes, sitting on that chair going up the mountain.
- Inside elevators. If I ran a dry cleaning service or something else that helped busy executives out I’d advertise inside elevators in tall buildings. Other good options might include flowers (for spouses left at home with the kids), discounts on take out food, etc.
- In bar bathrooms. I often see Home Runners and cab companies advertising above the urinals in bars. (Hey, what can I say? I frequent classy places.) Why not make it easier for patrons to get a safe ride home, rather than drunk dial a wrong number?
- Within a video game console to share avatars. Nintendo is already doing just that.
- To get more people to sign a petition. Like the one for cleaning up the BP mess.
- At bars, clubs and anywhere else music is playing. Sure, Shazam is a great tool for finding music, and often you can even buy the track you discovered at iTunes or Amazon. But in a loud club you may not be able to suss out the song. If a QR code appeared above the DJ’s head, you could quickly scan the code and purchase that new song.
- On the backs of tractor trailers. Because “How’s My Driving?” with an 800 number is so last decade.
- On wedding invitations instead of RSVP cards. Scan a QR, save a tree. And a stamp.
- As a temporary tattoo. Link it to your Facebook profile or Twitter account.
- On a laminated card for trade shows. Instead of dropping a business card in a fish bowl. Booths win because they’ll get all the pertinent info, and the event could give away prizes to the people who get scanned the most.
- To encourage community feedback. The library in Groton, CT, does just that.
- As wallpaper. Well, it’s better than the wallpaper in our bathroom when we moved in to our house.
- On the bottom of flip flops. The imprint they make on the beach…until the tide comes in.
- On coffee cups from your local coffee shop. Plenty of advertising opportunities here.
- On posters linking to free books. 1st Bank is giving away free copies…of these out-of-copyrighted classics. They also have other boards that link to free sudoku.
- On a ball field. Have you seen what the groundskeepers can mow into the outfield these days? They’re artists!
- On a human billboard. Think “Eat at Joes.”
- As wrapping paper. One company is already customizing this with unique videos attached to QR codes.
- On trade show booths. Scan a picture, (be entered to) win a free iPod.
- On recipes in magazines. Quick link to videos, reviews and feedback at the website.
- For self-guided tours at factories. Scan a code, learn what that dohickey does.
- Posted on car windows in dealerships. Perfect for after-hour shoppers.
- Scratch and Win cards. It’s not enough to have them scratch off the card, make them scan that card to see if they’ve won.
- On movie posters. QR code takes them to a preview of the movie.
- On cocktail napkins. The code could take networkers to the sponsor’s site, the beverage’s site, or some networking site with photos, so you can connect with people after the event.
- In TV ads to make them interactive. Here’s an exampe from AXA.
- Business cards. ‘Nuff said.
I’m sure this is just the beginning. If you’ve got a great idea for a QR code for marketing or communications, or if you’ve seen something in the wild, please feel free to share it below.
Some resources used for this list:
- 8 Recent Examples of Using QR Codes
- QR Stuff Examples
- 37 Examples of Using QR Codes
- QR Codes…oh, the World of Possibilities
Photo credit: CogDogBlog
Today the Visa Business Network officially relaunched. As the press release states, VBN is an
online community that helps small business owners manage their businesses more efficiently, connect with and gain insight from peers, and ultimately grow their business. Now, small business owners can easily interact with peers in a collaborative way allowing them to get personalized help on goals ranging from growing their customer base to managing their business.
There are currently over 100,000 VBN members, and the new site features business toolkits, mentor programs, a Q&A forum, content ranking and more.
So, besides flyte’s love of everything small business-y, why are we talking about VBN? Well, our humble little flyte blog is featured in the VBN Library!
Apparently my note about putting a link on the home page hasn’t been acted upon yet, but you can check out the flyte blog feed here.
If you’re looking for additional help in growing your business you should check out the new revamped Visa Business Network.
We often shine a light on the custom web designs we do for clients here at the flyte blog, but we don’t often give that same attention to our clients who use one of our ProSite designs. ProSites are our affordable, pre-designed (by flyte) sites built on WordPress.
They’re cost-effective, quick to setup, and easy to run. They’re perfect for startups, or businesses that would rather put their budget towards search engine optimization, email marketing, blogging or some other web marketing campaign.
Since so many of this year’s crop are using their new web sites to grow their businesses, I wanted to give them a little “link love.” If you see someone who can help you, please feel free to check them out.
- Benjamin College Consulting – Providing comprehensive college admissions counseling to Arizona students and their families.
- Clear Language Group – A national consortium of health literacy, plain language, and cross cultural communication specialists.
- Delphi Group – Business management consultants offering leadership and management training and more.
- Greater Freeport Chamber (GFCC) – The Chamber of Commerce for the Greater Freeport, Maine, area.
- Old Ocean House Farms – Providers of nutritional supplements for weight loss and health.
- Roxana Saberi – Author and journalist, arrested and ultimately released in Iran.
- Tanorama – Tans and tuxes in southern Maine.
- Travel Awards Online – Individual travel awards programs for businesses.
- Secure RMS – Confidential document destruction in Maine.
- Council on Financial Education Accreditation – An organization that offers accreditation in financial literacy for businesses.
If you’re looking for a new, affordable web site, if you’re looking to upgrade your current site, or if you’d like to be able to update your web site in house, a ProSite or one of our other sites may be right for you. Contact flyte today.