Online lead generation is critical to every small business. Our websites–and related properties–need to be constantly attracting new customers.
Content–valuable content–is what attracts prospects to our website where we can begin the process of turning them into customers.
Since so many of us turn to search engines or our favorite social media platform to answer questions and solve problems, as businesses we need to make sure that we’re there, too, ready to help.
Start by Creating Valuable Content
Value is in the eye of the beholder, and in this case the only beholder that matters is your ideal customer. What are they struggling with that you can help them with?
Let’s imagine you run a dentistry practice, and you’re looking to get new patients for cosmetic dentistry. You might start by brainstorming some questions or concerns that your ideal customer may have:
- What is cosmetic dentistry?
- How much does cosmetic dentistry cost?
- Will my insurance cover teeth bonding?
- What’s the difference between teeth bleaching and veneers?
- What questions should I ask before choosing a dentist for cosmetic dentistry?
These questions can come from your experience, surveys, actual questions people ask you or more. For more ideas on how to come up with great content ideas, check out 13 Ideas for Writing Content Your Audience Wants to Read. (more…)