This article originally appeared in the Social Media Examiner where I am sometimes blessed to be a guest blogger. If you’ve already read it, check out my new article there called 12 Ways to Market Your Event with Social Media.
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—that are telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience that may not be appropriate for you. Even the most well intended advice is often off the mark when it comes to your business.
There’s nothing wrong with sage advice, but when guidelines become rules they need to be re-examined and scrutinized.
What follows are some of the oft-quoted “rules” that you need to question as you use social media for your own business.
