Posts Tagged ‘Social Media’


How Do I Market My B2B Company Using Social Media?

Wednesday, September 14th, 2011

Should you use social media to market your B2B (business to business) company, or should you leave the tweeting to B2C (business to consumer) companies?

Just a quick note here as I’m in between sessions at SMX (Search Marketing Expo). I’ve been learning a lot on search marketing and PPC, and I’ll be sharing it with you over the next few days as it marinates in my brain.

In the meantime, if you’re not receiving flyte log, our award winning web marketing email newsletter, then you may have missed the most recent issue Social Media and B2B Marketing. It answers a recent question I received about whether social media was just a distraction for B2B companies.

Being a B2B company, I’m obviously a big proponent of social media, although you need to approach it with your users in mind. If you’re doing B2B and looking for ideas on how to use social media to reach and engage your ideal customers, be sure to check out this recent article.

Rich Brooks
B2B Social Media Marketer


Why Can’t I Post to my Facebook Page as Myself?

Thursday, September 1st, 2011

Facebook now allows you to post and comment on your business page as yourself. But what happens if you can’t?

Dear Rich,

I’ve watched your video on how to post to your Facebook page as yourself. I followed your directions exactly, but I’m still unable to comment on anything on my page as myself…it always defaults to my business. PLEASE HELP!!!

–Frustrated in Farmington

Dear Frustrated,

I feel your pain.

I recently realized that although I could post on the flyte new media page on Facebook (like us!) as myself, when I tried to do so for another page I administer–Social Media FTW–I was forced to post and comment as the event.

Because of this discrepancy I decided to dig a little deeper and I found out what the problem was. Hopefully this will help you as well.

So, if you’ve been struggling with commenting on your Facebook business page as yourself, be sure to check your page settings and make sure they’re configured correctly as this could be the ticket.

flyte new media
Er, I mean Rich Brooks


Web Marketing Course in Maine at USM

Monday, August 22nd, 2011

John BelushiLearn the fine art of web marketing and social media in a classroom setting this fall at the University of Southern Maine.

The first autumn leaves are starting to land in our yard, which means it’s that time of year again; time to start promoting my Web Marketing and Social Media for Entrepreneurs course at the University of Southern Maine.

On four nearly-consecutive Thursday evenings from 5-7 pm, I’ll be teaching entrepreneurs how to develop a web strategy that helps build their business (or non-profit) using the web.

We’ll cover:

  • SEO (search engine optimization)
  • Social media (Facebook, Twitter, LinkedIn)
  • Blogging
  • Online video
  • Email marketing
  • E-commerce, and
  • Developing a website that increases your online visibility, drives more qualified traffic to your site, and helps convert that traffic into business.

If you live within driving distance of the University of Southern Maine, and are looking to grow your business, you can take a closer look at the course description and register at the USM site.

Dates: 10/20, 10/27, 11/10, 11/17/2011 (note no class on 11/3)
Time: 5pm – 7pm
Place: Abromson Center, University of Southern Maine, Portland, ME (directions)
Cost: $215

Register now!

Rich Brooks
“Teach”


Sharing is Good. Here’s How to Share on Google+

Tuesday, August 2nd, 2011

Google+ Logo (Google Plus Logo)Not sure how to share your best posts, photos and videos on Google+? Read this and be enlightened.

In the last post we looked at Sparks, Google+’s tool for collecting information around an area of interest. Today we’re going to talk about how to share that and other content, and how to determine who’s going to see that content.

Sharing content with friends, family and business associates on Google+ is easy.

At the top of your stream–similar to Facebook’s News Feed–is a box where you can choose to share an update, photos, video or a link.

Let’s say you want to share a video; go ahead and click on video. Then you’ll be given the choice to share video in three different ways:

  1. upload from your computer,
  2. grab something from YouTube or
  3. upload a video from your phone.

Choose the appropriate selection and then you’ll either upload a video or find a video on YouTube.

In either case you’ll be able to add comments and then choose which circles and/or people you’d like to share the video with. Video of your most recent presentation? Share with business associates. Video of your daughter’s birthday? Share that with just friends and family.

This may be easier understood by watching it in action. By chance, I’ve created a video called How to Share Video on Google+, which you can watch on YouTube or down below.

This is just one of a series of videos we did on Google+, and we’ve got plenty of other web marketing and social media videos at our YouTube channel. You should check it out. Really, you should. :)

Rich Brooks
Join Me On Google+


How to Setup Sparks on Google+

Monday, August 1st, 2011

Google+ Logo (Google Plus Logo)Looking for something to share on Google+? Check out Sparks for ideas.

In the last post we looked at How to Setup a Hangout in Google+, so you could run your own group video chat. Today we’ll look at Sparks, which to be honest, not nearly as interesting. You’ve been warned.

Sparks are your “areas of interest” in Google+. In other words, they work a lot like Google Alerts, but are available through your G+ account.

You’ll find the Sparks link in your left hand column. By clicking on Sparks you’ll see a number of preset Sparks that Google has provided. Seeing how one of them is Cycling and the Tour de France is currently running, I’m guessing these will change over time.

You don’t need to let Google choose your Sparks, however. Just type in any area of interest in the Sparks field and Google will start retrieving news stories for you. While this isn’t as powerful as a regular or advanced Google search, or as thorough as Google Alerts, it is within your Google+ account, so there’s that.

Also, no one can see your Sparks, so go ahead and create a Spark for Captain & Tennille reunion tour…no one will know.

If you’d like a walk through of How to Use Sparks on Google+ I made a video you can watch on YouTube if it doesn’t appear below.

Oh, and not to be a nag or anything, but have you subscribed to flyte’s YouTube channel? You know you want to!

Rich Brooks
Join Me On G+


How to Use Google+ Circles to Control Your Information

Wednesday, July 27th, 2011

Google+ Logo (Google Plus Logo)Google+ (Google Plus) Circles help you control what information you see, and who sees your content. Here’s how.

In the previous post we talked about how to manage your privacy in Google+ and how you could control and limit access to your information through Circles. Today we’re going to take a closer look at circles and how to use them.

One of the core concepts in Google+ is Circles. Circles are like Groups on Facebook or Twitter lists: they’re a way of organizing your G+ life.

Although Google+ gives you some preset circles, you can feel free to edit or delete them, or create your own. Since no one but you can see the names of your circles you can name the circles whatever you like, from Friends to Frenemies to Loudmouths. People won’t even know how many circles you’ve put them in.

As your organizing the people in your life into circles, there are two things you should keep in mind: who’s content you want to see, and what content you want to share with others. Let’s start with who you want to hear from.

The default view when you log into Google+ is the stream (similar, if not identical to Facebook’s News Feed). Anyone who you’ve added to a circle will appear here. Down the left hand side you’ll see all the circles you’ve created, so you can filter your stream by circle. For example, during the work day you may only want to see updates from “Business Associates” or “Networking Buddies” so you can choose that circle. After hours perhaps you want to see what your friends are up to, so you choose that circle. People can appear in as many circles as you want to put them in.

One nice feature of Google+ is your ability for you to selectively share your content. At the end of every update you can choose who you want to share that particular piece of content with…from a single person, to a circle, to your extended circles to the public at large. Personally, I put most of my stuff up to the public, but that’s only because my stuff is so good.

Nah, just kidding. I do it because with the exception of private stuff (my daughter’s 7th birthday party pictures for example) I don’t have much I need to keep private.

I’ve created a video called How to Use Google+ Circles to show you how to do all this cool stuff. You can watch it on YouTube if you can’t see it down below.

Don’t forget to subscribe to flyte’s YouTube channel for more great videos!

Next up: How to Start a Google+ Hangout (Group Video Chat.)

Rich Brooks
Join Me on Google+


Managing Your Google+ Privacy Using Circles

Tuesday, July 26th, 2011

Google+ Logo (Google Plus Logo)How do you manage your privacy in Google+ (Google Plus)?

Yesterday we talked about How to Setup Your Google+ Account, and today we’re going to talk about how to manage your privacy.

The definition of privacy has changed over time, accelerated by the popularity of online social networks. If Google’s stated goal is to index all of the world’s knowledge, Facebook’s seems to be to get everyone to share everything…except with Google.

As with most social networks, people are concerned with managing their privacy…in short, who gets to see what. We want the benefits of social networking–connecting with old friends, generating new business connections, seeing photos of family members from away–but we don’t want to find embarrassing photos of ourselves making the rounds on the Internet. (Google “naked wizard” if you need an example. NSFW.)

Google+ gives us some great, easy-to-understand tools so that we can manage our privacy settings while on the network. The core of these privacy settings is by using Circles, which we’ll go into in our next blog post and video.

By creating these circles, you can determine who gets to see what information. You create circles for friends, family and business associates (for example), then you can decide who sees your most recent blog posts and who gets access to pictures of your baby.

A very cool feature in Google+ is the ability to “see” your profile through the eyes of a specific person or group. Not sure if your mom can see those photos from the Delta Tau Chi kegger? You can put her name into the “view as” field and see your profile as she would.

You can watch the video Google+ Privacy Settings on YouTube or down below.

If you haven’t yet, please go ahead and subscribe to flyte’s YouTube channel…lots of great how-to videos and subscribing is free!

Next up: How to use circles in Google+ to control the flow of information.

Rich Brooks
As Seen On Google+


How to Get Started on Google+ (aka Google Plus)

Monday, July 25th, 2011

Google+ Logo (Google Plus Logo)Wondering how to get started on Google+ (Google Plus?)

At flyte we’ve been fielding a lot of questions lately about Google+, the new social networking site from Microsoft. No, I’m just kidding–from Google.

Some have been how-to questions, such as “where do I start?” or “how do I use Circles?”, and others have been more about whether Google+ (often abbreviated as G+) is here to stay, will it replace Facebook, or whether it’s worth the time and energy to join another social networking platform.

To that end, we’ve put together a number of videos to show you how to get started and make the most of G+, and we’ll be posting them to our blog over the next few days.

The first video is entitled How to Set Up Your Google+ Account which you can watch on YouTube if you don’t see it down below.

Also, if you haven’t yet, please consider subscribing to our YouTube channel…we’ve got a ton of great video content on web marketing and more coming all the time.

Next up: How to Manage Your Privacy On Google+ >>

Rich Brooks+
Join me on Google+!


Flyte Welcomes Joan Crocker to the Crew!

Friday, June 17th, 2011

Joan Crocker - flyte SEO & Social MediaJoan Crocker joins the flyte crew as our new search engine marketer.

If you follow the flyte new media news (and who doesn’t, really? I think CNN has a tab for us on their home page), then you may have heard that our search engine marketer, Nicki Hicks, is moving south for warmer climes.

Although she’s going to continue working for flyte, we knew we also wanted to have a search and social media expert in the office here in Maine.

Enter Joan Crocker, the newest addition to the flyte new media crew.

The first thing you need to know about Joan is she doesn’t like to share. That ice cream cone is all hers. Don’t come looking for a bite unless you want to be starting something. Besides that, there are a few things you should know about Joan:

(more…)


How to Grow Your LinkedIn Group Numbers

Tuesday, March 22nd, 2011

Managing LinkedIn GroupsDear Rich,

I’m looking to get people to join our LinkedIn group for our membership organization. Is there a way I can just add them to make it easier for them to join?

Lonely in Lewiston

Dear Lonely,

Thankfully there’s not a way to just add people to you group; that would be akin to an opt-out newsletter…in other words, spamming. However, there are certainly techniques you can use to grow the number of people in your LinkedIn group.

Assuming that your the group manager, you’re able to send out invitations to your contacts on LinkedIn, and even those contact who aren’t on LinkedIn. People who accept your invitation are automatically added to the group; no muss, no fuss.

You can also empower group members to invite people to join, which can quickly add people to your group. If you turn on this feature (which is found in the Send Invitations panel of the Manage Group page) anyone invited by a member who accepts automatically becomes a member without you having to approve each one manually.

You can also choose to make your group an open group; an open group allows anyone on LinkedIn to join. If this is a membership focused group, however, I might recommend against it. Also, there’s a certain amount of LinkedIn spam in the form of fake people pushing products, so I like to manually review each person who wants to join one of our groups.

Getting people to join, however, doesn’t help if they’re not engaged. Try posting some questions and privately ask some of the members to comment to get the conversation going. Ask people to sign up for the daily email digest so that they see the important conversations that are going on in your group, and so they’re one click away from joining in.

If your group is particularly not comfortable with technology, you may want to create a document that shows them how to join the group and sign up for daily digest, along with photos or even video.

Finally, do you have a blog or email newsletter for members? I’d highlight important discussions that are going on in your group and linking to them as a way of enticing people to join.

Take these steps and I’m sure your group will be growing in no time.

Rich Brooks
As Seen On LinkedIn