Web Marketing Course in Maine at USM

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Web Marketing Course in Maine at USM

Monday, August 22nd, 2011

Learn the fine art of web marketing and social media in a classroom setting this fall at the University of Southern Maine.

The first autumn leaves are starting to land in our yard, which means it’s that time of year again; time to start promoting my Web Marketing and Social Media for Entrepreneurs course at the University of Southern Maine.

On four nearly-consecutive Thursday evenings from 5-7 pm, I’ll be teaching entrepreneurs how to develop a web strategy that helps build their business (or non-profit) using the web.

We’ll cover:

SEO (search engine optimization)
Social media (Facebook, Twitter, LinkedIn)
Blogging
Online video
Email marketing
E-commerce, and
Developing a website that increases your online visibility, drives more qualified traffic to your site, and helps convert that traffic into business.

If you live within driving distance of the University of Southern Maine, and are looking to grow your business, you can take a closer look at the course description and register at the USM site.

Dates: 10/20, 10/27, 11/10, 11/17/2011 (note no class on 11/3)
Time: 5pm – 7pm
Place: Abromson Center, University of Southern Maine, Portland, ME (directions)
Cost: $215

Rich Brooks
“Teach”

Tags: E-Commerce, Email Marketing, Maine, Rich Brooks, SEO, Social Media, USM, Web Marketing, websites
Posted in Entrepreneur & Small Business, Social Media, Web Marketing | 1 Comment »

Social Media & Web Marketing Courses in Maine

Thursday, August 19th, 2010

Although the leaves aren’t changing yet, they will be soon (sniff!) and that means that classes are getting back in session.

This year I’ll be teaching not one but two classes at the University of Southern Maine:

Web Marketing for Small Business
In this 4 week course you’ll learn how to build an effective web presence for your small business or non-profit. You’ll learn about search engine optimization (SEO), email marketing, blogging, social media, e-commerce, traffic reports, and how to build a web site that generates leads and makes sales. (Please be aware, though: this is NOT an HTML course. You’re not learning how to build a web site, but rather how to make a web site that will build your business.)

4 Thursdays, September 30-October 28, 7-9 p.m.
$215 (8 contact hours/ 0.8 CEUs)
Abromson Center, 88 Bedford Street, USM Portland campus

I’m also teaching a brand new course this fall as well:

Social Media Marketing for Businesses (and the People That Run Them)
Sites like Facebook, Twitter and YouTube are certainly popular, but should they be important parts of your marketing strategy? In this two-class course, you’ll learn how these and other popular social media sites can increase the online visibility of your business, and put you in contact with new audiences.

You’ll learn how to setup and optimize profiles on the most popular, influential sites, how to connect with people in the social media sphere, and how to measure your success. You’ll learn the do’s and don’ts of social media, how to build an audience, and how to listen to what people are saying about you and your business.

We’ll talk about social networking, blogging, online video and all the tools your company needs to master this new arena of marketing.

2 Wednesdays, November 10 and 17, 7-9 p.m.
$115 (4 contact hours/ 0.4 CEUs)
USM Library Computer Lab

Hope to see you there!

Rich Brooks
You Can Call Me “Teach”

Photo credit: Lee Nachtigal

Tags: Maine, Social Media Courses, USM, Web Marketing Courses
Posted in Analytics, Business Blogs and Blog Marketing, Email Marketing, Entrepreneur & Small Business, flyte news, Search Engine Marketing, Social Media, Web Design & Development, Web Marketing | 6 Comments »

Web Marketing & Social Media Classes in Maine

Monday, June 21st, 2010

If you’re looking for help with your Web marketing or social media marketing for your business, I have not one but two courses I’ll be teaching at the University of Southern Maine this fall.

The first one is Web Marketing for Small Business, a course that I’ve now taught four or five times before. However, just like web marketing, the course changes every time I give it. Over the four weeks we’ll talk about:

Search engine optimization (SEO)
Blogging
Social Media
Email marketing
Web design
E-commerce

and anything else that will help small businesses increase their online visibility, drive more qualified leads to their site, and convert that traffic into business.

The classes will be Thursdays, 9/30, 10/7, 10/21 & 10/28. To learn more and register visit the USM web site.

The second course, Social Media Marketing for Small Business, is all new. We’ll be delving into social media specifically, and how businesses and non-profits can leverage social media to grow, to engage, and to reach new audiences. Some of the topics covered will include: