Posts Tagged ‘Web Marketing’
Wednesday, January 2nd, 2013
11 Web Marketing Articles That Will Help You Build Your Business in 2013.
Why not 12 articles you ask? Because apparently Rich decided to take the month of June off…Slacker! [Ed. Um...guilty?]
Anywho, here are 11 months of articles from the flyte log. If you haven’t signed up for our monthly email newsletter yet, here’s a glimpse of what you’ve missed out on!
- Your 2013 Web Marketing Plan
Mobile, Local SEO, Social Media, Email lists and more. This article will give you insight as to what to focus your web marketing efforts on in the new year.
- Five Ways to Use Your Facebook Profile to Build Your Business
It’s all about who we know. Learn how to leverage your personal Facebook profile to build your Facebook Business pages’ engagement.
- Promoting Your Business Event on Facebook
Learn how creating a Facebook event can help you reach a wider audience, persuade folks to attend and garner a bigger fan base. Not sure what type of event your biz could put on? Get some ideas here.
- Uncover Which Keywords Will Drive More Qualified Traffic to Your Site
Find out how running a simple report can help you to create a content strategy for better search rankings.
- How to Reach Your Ideal Customer In The Digital Age
Using Search, Social and Mobile, or what we like to call, “The Agents of Change”, to your advantage you can reach your customers where they like to hang out.
- How to Reach Prospects With Your Small Business Blog
Your blog can be a powerful lead generation tool for your business, but only if you are using it in the right way. Learn easy strategies that you can use on your blog to attract your ideal audience.
- How SEO and Social Media Are Killing Your Conversion Rate
Is your website converting? If not, sending more traffic to your site through social media and SEO won’t help. Find out how to determine if you should improve your website before increasing your traffic.
- How to Build a Powerful Company Page on LinkedIn
LinkedIn is a great place to connect and discuss business. So, it only makes sense that you create a presence for you company so that you can promote products, job openings and services.
- Timeline on Facebook for Businesses: Get Your Cover Photo Ready
Learn how to optimize your cover photo for your Facebook business page.
- The Power of Negative Thinking: Loss Aversion & Marketing
Did you know that we as humans are far more motivated by a fear of loss than the hope of gain? Create effective marketing messaging that moves your customer to action using this knowledge.
- YouTube Marketing for Small Business
Videos often end up on the first page of search results. If this isn’t enough to motivate you to start using video in your marketing read the article for more info on how YouTube can help build your business.
Hopefully you have already signed up for the flyte log email newsletter, but if you haven’t, there’s no time like the present. When you do, you get the following articles only available to subscribers:
- 10 Questions to Ask Before Setting Up a Website
- The 11 Biggest Mistakes Small Business Bloggers Make
- 10 Questions to Ask Before Setting Up a Facebook Business Page
- The 11 Commandments of Writing Web Copy for the Non-Copywriter
Wishing you a prosperous 2013!
Flyte New Media
Photo Credit: by comedy_no
Tags: Facebook, LinkedIn, Web Marketing
Posted in flyte news, Web Marketing | 1 Comment »
Friday, May 25th, 2012
Learn how to use mobile marketing and blogging to build your business.
In this short video I chat with Ry Russell of VR Marketing Consultants.
Ry’s my co-presenter at the upcoming flyte school seminar we’re having on 6.12.2012 at the Rines Auditorium in Portland, Maine.
Ry’s going to be talking about mobile websites, mobile apps, QR codes and text message marketing. He’s used text messaging successfully to build up one of the many businesses he owns, the Saco Drive-In.
I’ll be presenting on building your business through blogging. This is going to be a great afternoon of food and learning for anyone looking to reach a wider audience and connect with their ideal customers.
Early bird tickets are only available through 5.31.2012, so don’t miss out! Grab your tickets now.
(more…)
Tags: blogging, Business Blog, Maine, mobile, mobile marketing, Web Marketing
Posted in Business Blogs and Blog Marketing, Entrepreneur & Small Business, flyte news, Mobile Marketing | 1 Comment »
Monday, January 16th, 2012
Things that are scarce are perceived as more valuable than things that are plentiful. How can you use this to improve your web marketing and social media?
In the final tenet of Robert Cialdini’s Influence: The Psychology of Persuasion, he examines scarcity.
Like reciprocity, commitment & consistency, social proof, liking and authority before it, scarcity has an undue influence on us due to our desire for shortcuts.
We have been trained that things that are rarer have more value than things that are common. Therefore, to make things appear to have more value, marketers can promote or even fake the scarcity of an object or information.
Like many people, I subscribe to a number of daily deals, like LivingSocial. I know that if I don’t act now, I’ll miss out on 50% off a massage, food or snow tires. Interestingly, I’ve noticed I’m less compelled to buy a daily deal these days because I know that if I miss this half-off yoga class, there will be another one from a competing studio next week. The deal is still a good one, but the scarcity has been removed.
Scarcity also plays on our fear of loss. In one example from the book, homeowners who were told how much they would lose by not insulating their house bought at a much higher rate than another group that was told how much they would save.
(more…)
Tags: influence, robert cialdini, scarcity, Social Media, Web Marketing
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | 7 Comments »
Friday, January 13th, 2012
People are trained to follow authority figures. How can you establish your authority in your web marketing and social media activity?
We’ve discussed the power of reciprocity, commitment, social proof and liking in Robert Cialdini’s Influence: The Psychology of Persuasion, so far. Now it’s time to look at the power that authority holds over us.
Like social proof, authority gives us a short cut in dealing with the complexity of the modern world. We listen to our doctors about health care issues, professors about scholarly matters, and talking heads on TV for everything from child-rearing to national security issues.
Often, this is a good thing. People often become authorities after years of rigorous study. However, in a famous experiment by Stanley Milgram, average people were persuaded to shock another person to near death by a person wielding nothing more than a clipboard and a white lab jacket. (Thankfully, there was no electricity and the person being “shocked” was a confidant.)
Experiment after experiment showed that humans are completely unaware of the amount of autonomy they give over to others, just because of a title, clothing, or trappings.
(more…)
Tags: authority, influence, robert cialdini, Social Media, Web Marketing
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | 2 Comments »
Wednesday, January 11th, 2012
We like to do business with people we like. So, how does that impact your web marketing and social media activities?
You like me! You really, really like me!
In Robert Cialdini’s book Influence: The Psychology of Persuasion, he talks about the tenets of influence. So far we’ve seen reciprocity, commitment & consistency, and social proof in action, and now we move on to liking.
It’s no surprise that we’re influenced by people we like…what’s surprising is the degree to which we’re influenced by people we like, or even those who leverage the names of people or things we like. (This is why the Tupperware party is so powerful, and why organizations send our kids’ friends to sell us candles and popcorn buckets we don’t need.)
We can see this at work on some of our favorite social media platforms, such as Facebook, Twitter and LinkedIn, that “suggest” that we might like a number of other people on the network, thus strengthening the network and lessening the chances that we’ll leave. The social ads on Facebook are similar, when they show a product and let us know a friend “likes” it.
There’s a number of things that impact our liking of a person or brand:
Tags: influence, likeability, liking, robert cialdini, Web Marketing
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | 4 Comments »
Monday, January 9th, 2012
When we are uncertain of how to behave or react, we look to others to guide our reaction. This is a powerful tool for web marketing and social media.
The first two tenets of Robert Cialdini’s Influence: The Psychology of Persuasion, are reciprocation and commitment & consistency…two items that are hard-wired into us. The next tenet is all about external forces: Social Proof.
From laugh tracks to tip jars, we are influenced by the actions and reactions of others. This is especially true when we’re unsure of how to behave in a given situation.
In Cialdini’s chapter on social proof he includes a number of examples of social proof gone haywire, from Jonestown to the murder of Catherine Genovese and the lack of action or reaction from 38 witnesses.
There are a number of variables that impact social proof’s influence over us.
(more…)
Tags: influence, robert cialdini, Social Media, social proof, Web Marketing
Posted in Entrepreneur & Small Business, Web Marketing | No Comments »
Friday, January 6th, 2012
People are hard-wired to be consistent, especially when they’ve publicly committed to a belief. How does that impact your web marketing & social media?
In chapter 2 of Robert Cialdini’s masterful Influence: The Psychology of Persuation, we learned that people have a knee-jerk reaction to responding in kind (or better) to favors…a trait referred to as reciprocity. Now, in the next chapter, we learn that we also wish to be seen as consistent.
Cialdini has a wealth of examples of this in his chapter, but one example that stuck with me is the story of people who agreed to put a giant, ugly sign on their front lawn, in front of their gorgeous home, that said Drive Safely. Not surprisingly, only 17% agreed.
However, in another group, they got an astounding 76% to agree to the same ugly signs! What was the difference?
(more…)
Tags: commitment, consistency, influence, robert cialdini, Social Media, Web Marketing
Posted in Business Philosophy, Entrepreneur & Small Business, Social Media, Web Marketing | No Comments »
Wednesday, January 4th, 2012
As humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.
One of the major tenets of influence, according to Robert Cialdini’s Influence: The Psychology of Persuation, is reciprocity. Cialdini says:
“We are trained from childhood to chafe, emotionally, under the saddle of obligation. For this reason alone, then, we may be willing to agree to perform a larger favor than we received, merely to relieve ourselves of the psychological burden of debt.”
This is why Hare Krishnas give flowers to travelers at airports before asking for money; they know it’s difficult for people to receive a gift–no matter how small–and then refuse to give a donation.
In another example, the Disabled American Veterans organization sent a donation request mailing that got a respectable 18% response rate. They did another mailing and included those self-adhesive address labels and nearly doubled their response rate to 35%!
These are interesting examples of human behavior, but how can you use them to market your business? (And to do it ethically!)
(more…)
Tags: influence, reciprocation, reciprocity, robert cialdini, Social Media, Web Marketing
Posted in Business Philosophy, Entrepreneur & Small Business, Web Marketing | 2 Comments »
Tuesday, January 3rd, 2012
Unlock the secrets of influence and improve the effectiveness of your web marketing and social media efforts.
Robert Cialdini’s Influence: The Psychology of Persuasion starts off with the story of a gift store owner at a tourist destination trying to sell some turquoise jewelery. It’s of good quality and she’s offering a fair price, but no one’s buying.
She tries putting it on sale. No dice.
She moves it to the center of the store. No dice.
She has her sales force push the jewelry. Still, no dice.
In frustration, as she’s leaving for a show, she scrawls a note for her store manager to sell all the jewelry at half-off. When she returns, she’s amazed that it all sold, every last piece.
What’s even more amazing is that her manager misread the handwritten note as DOUBLE the price, which she did.
At the higher price, the jewelry immediately sold out. Why?
(more…)
Tags: influence, robert cialdini, Social Media, Web Marketing
Posted in Business Philosophy, Entrepreneur & Small Business, Web Marketing | 2 Comments »
Wednesday, November 30th, 2011
Do you need a personal trainer for your web marketing and social media?
Most of the people I talk to about web marketing are excited by its promise: increased visibility, traffic, and leads. What’s not to like?
A lot of them are also excited by the opportunity of sharing their expertise, helping people and growing their business.
So why do so many of them fail at it?
It’s been a question that’s plagued me for years. We build a site, set up a blog, and help someone get started on Facebook or Twitter or LinkedIn. There’s an initial burst of activity, and then…nothing.
The excuses are varied.
- We got busy…
- I can’t find the time…
- I’m not sure what to blog about…
- No one responded to my tweets…
- I don’t know what to do…
What I finally realized was that a lot of people need a guide to help them succeed with web marketing and social media. (File under “duh.”)
What people need is a personal trainer for their web marketing.
(more…)
Tags: flyte training, personal trainer, personal trainer for web marketing, Social Media, Web Marketing, web marketing coach
Posted in Entrepreneur & Small Business, Web Marketing | 10 Comments »
