How to Create External Links in YouTube Videos

Posts Tagged ‘YouTube’

How to Create External Links in YouTube Videos

Wednesday, March 6th, 2013

If you’ve always wanted to create clickable links from within a YouTube video to an external website, you can now do so. This article will show you how.

For a long time, YouTube has allowed you to create links to other videos, channels and YouTube-centric actions like voting, commenting or subscribing. Also, using 3rd party software or creating overlay ads, you could create some outbound links, but it was tricky and cumbersome.

Then, a few months back YouTube began to allow external links to fundraiser sites like Kickstarter. Now it seems the floodgates are open.

You can create clickable links and buttons from within a YouTube video using their annotations tool.

I created a video, How to Create External Links In YouTube, and put together a step-by-step process outlined below. (more…)

Tags: external links, Webmaster Tools, YouTube
Posted in How-To Web Marketing Videos, YouTube & Online Video Marketing | 8 Comments »

What Do You Do When Social Media Doesn’t Work?

Wednesday, February 1st, 2012

What do you do if you’re active in social media but it’s not helping your small business?

Dear Rich,

I run a commercial cleaning business and I’ve been using social media for almost a year. I have been blogging three times a week, creating videos, and tweeting several times a day. We have a Facebook page that gets updated multiple times a day but has very few fans and only my employees and family members engage with it, and only when I threaten them! Even when we ran a contest with an iPad 2 as a prize we only got a handful of new likers.

We set up a Google+ page for our business, but almost no one has circled us, despite the fact that we’re putting out fresh content daily.

Most importantly, in looking at our traffic reports, almost no traffic comes from our social media activity, and none of our new clients mention social media when we ask how they found us.

What are we doing wrong? I feel like I’m banging my head against the wall.

–Confounded in Cornish

(more…)

Tags: blogging, Facebook, google plus, LinkedIn, small business, Social Media, Twitter, YouTube
Posted in Entrepreneur & Small Business, Search Engine Marketing, Social Media | 5 Comments »

YouTube Marketing Workshop Handouts

Monday, September 26th, 2011

Couldn’t make it to the YouTube Marketing presentation at Social Media FTW? Here are the slides from that workshop.

YouTube and online video are powerful tools to increase your online visibility, drive more qualified traffic to your website, and convert that traffic into leads and business.

In the YouTube marketing presentation I gave at the Social Media FTW conference I talked about what types of videos businesses should make, how to make videos that get found, and some advanced YouTube tactics to get people to take action while watching your videos.

I showed how to make a CTA (call-to-action) overlay ad and how to use annotations to link one video to another video, playlist, channel and more.

Finally, we talked about how to go beyond YouTube and took a quick look at other video hosting platforms like Vimeo and Howcast, as well as how to use your videos on your blog, Facebook page, and email marketing.

YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video

View more presentations from Rich Brooks

Below you’ll find the slides to the presentation. Since I tend to use a lot of imagery and few words in my slides, not everything may be clear. If you’ve got any questions on the presentation or using video to help market your business, non-profit or cause, please post your question below or send us a message. Thanks!

Rich Brooks
As Seen on YouTube

Tags: Online Video, small business, social video marketing, YouTube, YouTube channels, youtube handouts, YouTube marketing, youtube slides
Posted in Social Media, YouTube & Online Video Marketing | 3 Comments »

What Should I Make a YouTube Video About?

Monday, August 29th, 2011

You know you need to create online video for increased visibility, but you have no idea what your video should be about.

Just like blogging before it, I’m a big proponent of using online video to increase your online visibility, drive more qualified traffic to your site and build your business.

And just like blogging before it, people are still not sure what they should be creating videos about.

The short answer is, that if you’re creating videos to generate online leads, you should be answering your prospects’ most pressing questions.

A few weeks ago I was on vacation at a lake house we rent. I had never been able to get up on water skis before (only tried a handful of times) but I was determined that this was the week. I went to YouTube, searched for “how to get up on water skis” and found a number of videos. After watching one particularly instructive one I took to the lake. Three attempts later I was up.

That week I also learned how to start the square stitch and a good workout for resistance bands, all from watching videos on YouTube.

Keep in mind that YouTube is the #2 search engine in the world, AND its videos often appear on the first page of Google, the world’s most popular search engine. The right video, with the right title and description, addressing the issues that your prospects and customers face on a daily basis can greatly increase the number of inbound leads you can generate.

So what should my online videos be about?

That’s obviously going to be specific to your business and industry, but here’s a trick to finding out what people are looking for when it comes to videos. Go to YouTube and start typing in your industry or the type of questions customers usually ask you…YouTube’s auto-complete feature will provide suggestions based on previous searches and results. Here are a couple of examples:

And don’t forget that the same trick can work at the search engines:

And notice how the 3rd organic result is a video!

Now, go out and make some videos!

Rich Brooks
The Water Skiing, Resistance-Banding Lanyard-Maker

Tags: auto-complete, Online Video, small business, social video marketing, YouTube, YouTube channels, YouTube marketing
Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, YouTube & Online Video Marketing | 5 Comments »

Learn YouTube Marketing at Social Media FTW

Tuesday, August 16th, 2011

Grow your online visibility and build your business with online video. Rich Brooks leads a workshop in YouTube marketing techniques at this year’s Social Media FTW Fall Conference.

YouTube is the 2nd most popular search engine in the world. Videos from YouTube (and other video sharing sites) appear in the first page of search results. Videos entertain, educate and engage your audience. They attract prospects on YouTube, on your blog, and on your website.

So why aren’t you making more of them?!?

In my session at this year’s Social Media “For The Win” conference I’ll be talking all about making and marketing online videos to grow your business. Here’s a little promotional video I made about it:

My online video workshop is only one of many great sessions we’ve got planned. Mike Volpe of Hubspot and Saul Colt of Freshbooks will be our two keynotes, and you can see a full list of speakers at the site.

Here’s the 411 on the social media conference:

Date: Thursday, 9.22.2011
Time: 9a – 5p (registration begins at 8a, networking bar at 5p)
Place: Abromson Center, USM Campus, Portland, Maine (map & directions)
Cost: $149 (save $25 w/discount code flyte)

Every year this conference sells out, so don’t wait! Get your tickets now!

Rich Brooks
YouTube Famous

Tags: #ftw2011, Online Video, small business, Social Media FTW, social video marketing, socialmediaftw, YouTube, YouTube channels, YouTube marketing
Posted in Social Media, YouTube & Online Video Marketing | No Comments »

What Kind of YouTube Channel Should You Have?

Wednesday, June 22nd, 2011

YouTube offers several Channel Types…but which one is right for your small business? Are you a YouTuber…or a Guru?

Inspired by seeing Julie Perry present on YouTube at BlogWorld in New York this year I have been diving headlong into YouTube lately and making the most out of flyte’s web marketing channel at YouTube. Expect a bunch of YouTube centric posts in the next few weeks as I share all I can uncover.

While customizing your YouTube channel you’re asked to choose a Channel Type:

Not sure the benefits of being a YouTuber vs. a Director, I starting Googling around, looking for the answers. They weren’t easy to find, nor did they appear on one page. In case you are wondering what’s the right type of channel for your business, here’s the run down:

(more…)

Tags: Comedian, Director, Guru, Musician, Reporter, video marketing, YouTube, YouTube Channel, YouTube channel type, YouTuber
Posted in Social Media, Web Marketing, YouTube & Online Video Marketing | 4 Comments »

How to Get Content Ideas with Google’s Wonder Wheel

Tuesday, June 21st, 2011

Generate keyword-rich content for your website, blog, email newsletters and YouTube videos by using Google’s Wonder Wheel.

If you’re interested in increasing your online visibility, then you need to create quality content that engages your audience. There are many channels that you can use to distribute this content: your website, your blog, an email newsletter, online videos, photo sharing sites, social media platforms like Twitter, Facebook and LinkedIn, webinars, ebooks and more.

Many businesses struggle with how to create new content after they exhaust a few obvious topics. However, there are plenty of online tools that businesses can use to drill deeper, to find more long-tail search terms that they blog about or could create a webinar that would attract new business.

One of the tools that helps accomplish this–and is fun to play with as well–is Google’s Wonder Wheel. It’s a mashup of a mind mapping tool crossed with search results.

I created a short video of how to to use Wonder Wheel to create new content ideas for your own business.

(more…)

Tags: blogs, Google, SEO, video, webinars, wonder wheel, wonderwheel, YouTube
Posted in Business Blogs and Blog Marketing, Email Marketing, How-To Web Marketing Videos, Search Engine Marketing, Social Media, Web Copywriting, Web Marketing, Webinars | 3 Comments »

Killer YouTube Tactics for Your Business

Monday, June 20th, 2011

Online video–and especially YouTube–is critical to your online marketing and increasing your overall visibility. Julie Perry tells how.

For the highlights of this article be sure to check out How to Make YouTube Part of Your Social Media Marketing at FastCompany.com.

Rich: Hi, this is Rich Brooks, and I have on the phone with me today Julie Perry. She is the social media director at BLASTmedia, which is a PR and social media firm.

I was lucky enough to see her present at BlogWorld in New York on “Killer YouTube Tactics,” and it was a packed room with standing room only. It was an amazing, phenomenal amount of information – so much information that my hands cramped up. I couldn’t finish taking notes, so I asked Julie if she would get on the line with me today and we could talk a little bit about some of the YouTube tactics that she talked about at the show.

Julie, thank you very much for your time today.

Julie: Thank you for interviewing me. I’m excited.

Rich: You’re a huge fan of YouTube. Tell us, why should businesses and organizations be paying attention to YouTube?

Julie: Well, it’s interesting being in social media, and when I start talking to a potential client, the first words out of their mouth are always “Twitter” and “Facebook.” They’ll say, “We’ve heard we need to be there. We heard this is a place where we need to be.”

I’ll end up bringing YouTube into the conversation, and the first thing I hear back is, “Well, you know, my kid is on there all the time. I know the kind of content on there. We don’t really want to be associated with that. It’s not really a professional site.” They worry about the image that it’s going to portray. So I will begin to list for them a lot of the benefits that I see—really what I call “the power of YouTube” for marketing purposes—and their eyes pop out of their head. They just can’t believe it.

(more…)

Tags: Julie Perry, Online Video, small business, social video marketing, YouTube, YouTube channels, YouTube marketing
Posted in Social Media, Uncategorized, Web Marketing | 9 Comments »

Social Media Marketing Workshops in Maine

Friday, April 22nd, 2011

Whether you’re just getting started with social media marketing or looking to take your social media to the next level, we’ve got a great half-day workshop that’s just right for you, and right here in Maine.

Both of these events have very limited seating! Don’t get shut out! Early bird tickets are still available.

Social Media Marketing for Beginners – 6/14/2011

(Learn more and register)

This 1/2 day workshop is for businesses, non-profits and individuals who don’t have a social media presence, or are just getting started with social media, or just don’t know what to do with the social media they already have in place. A good portion of the seminar will be in how to set up your accounts the right way, how to find and network with people online, and how to avoid classic mistakes in social media.

Who Should Attend?

Any business owners, marketers, PR professionals or non-profiteers who feel like their being left behind when it comes to social media.

What Will You Learn?

How to setup your Facebook profile and business page and get people to “like” you
How to manage your privacy on Facebook and other platforms
How to get started with Twitter and use it to drive traffic to your website or business
How to build your LinkedIn network so that you can build your business
How to blog for search engine visibility
How to use videos to increase your online visibility
Time management and social media

Is It Worth It?

Oh, yes. In fact, we’re so sure it will help your business we offer a 100% money back guarantee for all attendees.

Is It Too Basic For Me?

If you’re concerned that you’re a little advanced for this seminar, be sure to check out our Advanced Social Media Marketing seminar on 6/28!

Date: Tuesday, 6/14/2011

Time: 1pm – 5pm

Place: Portland Public Library, Portland, ME (directions)

Cost: $35 early bird tickets, $45 angry bird tickets

Advanced Social Media Marketing – 6/28/2011
(Learn more and register)

What to Expect:

This 1/2 day presentation is for businesses, non-profits and individuals who are active in social media (you blog, or tweet, or have a Facebook business page) but are looking to take things to the next level. You’re looking for advanced tools, tips and techniques to make your investment in social media pay off.

Who Should Attend?

Any business owners, marketers, PR professionals or non-profiteers who realize that social media is going to continue to be a big part of their marketing and communications.

What Will You Learn?

How to get more people to “like” your Facebook business page
How to maximize your Facebook experience with events, ads and networking
How to create an irresistable profile on LinkedIn with video, blogs and more
How to use Twitter to find and follow local people, industry leaders and anyone else you need to network with
How to use a blog to dominate Google and other search engines
How to encourage comments and shares on your blog
How to measure your social media activity and improve your ROI

Is It Worth It?

Oh, yes. In fact, we’re so sure it will help your business we offer a 100% money back guarantee for all attendees.

Is It Too Advanced For Me?

If you’re concerned that you’re not quite ready for this seminar, be sure to check out our Social Media Marketing for Beginners seminar on 6/14!

Date: Tuesday, 6/28/2011

Time: 1pm – 5pm

Place: Portland Public Library, Portland, ME (directions)

Cost: $35 early bird tickets, $45 angry bird tickets

Rich Brooks
Never Met a Mic I Didn’t Like

Tags: Facebook, LinkedIn, Maine, Online Video, seminar, Twitter, YouTube
Posted in Business Blogs and Blog Marketing, Social Media, Web Marketing | 3 Comments »

Posts Tagged ‘YouTube’