Posts Tagged ‘YouTube marketing’


YouTube Marketing Workshop Handouts

Monday, September 26th, 2011

YouTube Marketing HandoutsCouldn’t make it to the YouTube Marketing presentation at Social Media FTW? Here are the slides from that workshop.

YouTube and online video are powerful tools to increase your online visibility, drive more qualified traffic to your website, and convert that traffic into leads and business.

In the YouTube marketing presentation I gave at the Social Media FTW conference I talked about what types of videos businesses should make, how to make videos that get found, and some advanced YouTube tactics to get people to take action while watching your videos.

I showed how to make a CTA (call-to-action) overlay ad and how to use annotations to link one video to another video, playlist, channel and more.

Finally, we talked about how to go beyond YouTube and took a quick look at other video hosting platforms like Vimeo and Howcast, as well as how to use your videos on your blog, Facebook page, and email marketing.

YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video

View more presentations from Rich Brooks

Below you’ll find the slides to the presentation. Since I tend to use a lot of imagery and few words in my slides, not everything may be clear. If you’ve got any questions on the presentation or using video to help market your business, non-profit or cause, please post your question below or send us a message. Thanks!

Rich Brooks
As Seen on YouTube

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Posted in Social Media, YouTube & Online Video Marketing | 3 Comments »


Learn YouTube Marketing at Social Media FTW

Friday, September 9th, 2011

Attend this YouTube marketing workshop and learn how to use online video to build your business.

Can’t see the video above? Watch YouTube Workshop at Social Media FTW at, um, YouTube.

If you’ve been looking for new ways to increase your online visibility, drive more qualified traffic to your website, and build your business, then be sure to check out the Online Video and YouTube Marketing workshop at Social Media FTW 2011.

We’ll talk about how to find out what type of videos your ideal customers are searching for, what types of videos work best, and how to create them.

We’ll also spend time focusing on YouTube, the world’s most popular video sharing platform. We’ll see how to create a channel, how to get people to watch and share your videos, and to subscribe to your channel. We’ll also look at advanced techniques like adding annotations and linking one video to the next.

If you haven’t bought your ticket yet, go to http://www.socialmediaftw.com and use the discount code “flyte“. That will save you $25 off the ticket price. (You’re welcome.)

See you on 9.22.2011 at the Abromson Center on the USM Campus in Portland, Maine!

Rich Brooks
Maine Web Marketing Guy

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Posted in Web Marketing, YouTube & Online Video Marketing | No Comments »


What Should I Make a YouTube Video About?

Monday, August 29th, 2011

What Should I Make My YouTube Video About?You know you need to create online video for increased visibility, but you have no idea what your video should be about.

Just like blogging before it, I’m a big proponent of using online video to increase your online visibility, drive more qualified traffic to your site and build your business.

And just like blogging before it, people are still not sure what they should be creating videos about.

The short answer is, that if you’re creating videos to generate online leads, you should be answering your prospects’ most pressing questions.

A few weeks ago I was on vacation at a lake house we rent. I had never been able to get up on water skis before (only tried a handful of times) but I was determined that this was the week. I went to YouTube, searched for “how to get up on water skis” and found a number of videos. After watching one particularly instructive one I took to the lake. Three attempts later I was up.

That week I also learned how to start the square stitch and a good workout for resistance bands, all from watching videos on YouTube.

Keep in mind that YouTube is the #2 search engine in the world, AND its videos often appear on the first page of Google, the world’s most popular search engine. The right video, with the right title and description, addressing the issues that your prospects and customers face on a daily basis can greatly increase the number of inbound leads you can generate.

So what should my online videos be about?

That’s obviously going to be specific to your business and industry, but here’s a trick to finding out what people are looking for when it comes to videos. Go to YouTube and start typing in your industry or the type of questions customers usually ask you…YouTube’s auto-complete feature will provide suggestions based on previous searches and results. Here are a couple of examples:

Profit & Loss Video Search

How to Email (Auto-Complete)

And don’t forget that the same trick can work at the search engines:

How to Fundraise

And notice how the 3rd organic result is a video!

Now, go out and make some videos!

Rich Brooks
The Water Skiing, Resistance-Banding Lanyard-Maker

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Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, YouTube & Online Video Marketing | 5 Comments »


Learn YouTube Marketing at Social Media FTW

Tuesday, August 16th, 2011

Social Media FTWGrow your online visibility and build your business with online video. Rich Brooks leads a workshop in YouTube marketing techniques at this year’s Social Media FTW Fall Conference.

YouTube is the 2nd most popular search engine in the world. Videos from YouTube (and other video sharing sites) appear in the first page of search results. Videos entertain, educate and engage your audience. They attract prospects on YouTube, on your blog, and on your website.

So why aren’t you making more of them?!?

In my session at this year’s Social Media “For The Win” conference I’ll be talking all about making and marketing online videos to grow your business. Here’s a little promotional video I made about it:

My online video workshop is only one of many great sessions we’ve got planned. Mike Volpe of Hubspot and Saul Colt of Freshbooks will be our two keynotes, and you can see a full list of speakers at the site.

Here’s the 411 on the social media conference:

Date: Thursday, 9.22.2011
Time: 9a – 5p (registration begins at 8a, networking bar at 5p)
Place: Abromson Center, USM Campus, Portland, Maine (map & directions)
Cost: $149 (save $25 w/discount code flyte)

Every year this conference sells out, so don’t wait! Get your tickets now!

Rich Brooks
YouTube Famous

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Posted in Social Media, YouTube & Online Video Marketing | No Comments »


Killer YouTube Tactics for Your Business

Monday, June 20th, 2011

Julie PerryOnline video–and especially YouTube–is critical to your online marketing and increasing your overall visibility. Julie Perry tells how.

For the highlights of this article be sure to check out How to Make YouTube Part of Your Social Media Marketing at FastCompany.com.

Rich: Hi, this is Rich Brooks, and I have on the phone with me today Julie Perry. She is the social media director at BLASTmedia, which is a PR and social media firm.

I was lucky enough to see her present at BlogWorld in New York on “Killer YouTube Tactics,” and it was a packed room with standing room only. It was an amazing, phenomenal amount of information – so much information that my hands cramped up. I couldn’t finish taking notes, so I asked Julie if she would get on the line with me today and we could talk a little bit about some of the YouTube tactics that she talked about at the show.

Julie, thank you very much for your time today.

Julie: Thank you for interviewing me. I’m excited.

Rich: You’re a huge fan of YouTube. Tell us, why should businesses and organizations be paying attention to YouTube?

Julie: Well, it’s interesting being in social media, and when I start talking to a potential client, the first words out of their mouth are always “Twitter” and “Facebook.” They’ll say, “We’ve heard we need to be there. We heard this is a place where we need to be.”

I’ll end up bringing YouTube into the conversation, and the first thing I hear back is, “Well, you know, my kid is on there all the time. I know the kind of content on there. We don’t really want to be associated with that. It’s not really a professional site.” They worry about the image that it’s going to portray. So I will begin to list for them a lot of the benefits that I see—really what I call “the power of YouTube” for marketing purposes—and their eyes pop out of their head. They just can’t believe it.

(more…)

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Posted in Social Media, Uncategorized, Web Marketing | 9 Comments »


How to Post a Video in WordPress

Wednesday, February 9th, 2011

A client just asked me how to post a video into his WordPress blog. It’s a simple affair, once you know how to do it. And yes, you will have to look at the code, but just for a second.

It won’t bite, I promise.

You can watch this video, How to Add a Video to Your WordPress Blog, or read the brief description below.

Step 1: Grab the embed code. YouTube and other video sharing sites make it easy to grab the code that displays the video, often called the “embed code.” In the case of this client the video was from a segment on a local television show. Luckily, this show posted the video along with the embed code. You’ll want to copy that embed code to your clipboard.

Alert! After making this video I noticed YouTube has a new iframe embed code (pictured below). WordPress “cleaned up” that code. If this happens to you check the “Use old embed code” box on YouTube. More details below.

Embed Video in Your WordPress Blog

Step 2: Post the code into your WordPress blog post. First, determine where you’d like the video to be placed while looking at the Visual editor. If you’re not familiar with HTML code, you may want to create a placeholder by typing in something like “Video Goes Here” or “xxxxxxxxxxxxxxxxxx”.

Then click on the “HTML” tab in the upper right hand corner so that you can view the HTML code.

HTML Tab

Find your placeholder (if you made one) and copy and paste the embed code there. Switch back to the Visual tab and you should see a pale yellow box where your video will appear. If this doesn’t happen then try selecting the “Old Embed Code”.

Old YouTube Embed Code

That should do it! If you get the video going on your own blog, feel free to post a link below.

Rich Brooks
Video Marketing

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Posted in Business Blogs and Blog Marketing, How-To Web Marketing Videos, Web Marketing | 10 Comments »