Archive for the ‘Web Design & Development’ Category

Is Your Web Site Failing?

Monday, March 8th, 2010

If you’re Web site isn’t generating all the leads you need, all is not lost.

There are a number of simple fixes you (or your Web developer) can make to increase your online visibility, drive more qualified leads to your site, and convert that traffic into business.

By focusing on your customers, using their language, getting them involved, directing them down your sales funnel and by measuring your successes and failures you can greatly improve the effectiveness of your site.

In this month’s flyte log, 5 Steps to a More Effective Web Site, we look at–surprisingly–five things you can do to turn your Web site into a powerful sales tool that will help grow your business.

Rich Brooks
Building Better Web Sites Since 1997

Photo credit compujeramey

New Designs for Affordable Websites from flyte

Monday, February 1st, 2010

Starting at just under $2K, our ProSites have always been a good choice for startups or companies that want to take some of their “Interweb funds” and put it towards some search engine optimization, blogging or email marketing.

This past week we introduced three new designs, Textures, Bright Lights and World Travel, as well as retiring some of our older designs.

Besides the great price point, all of these ProSites are built on WordPress, a simple-to-use content management system (CMS). That means you can add, edit, and delete content, pages, upload images, and embed videos to your heart’s content (or to your business’s needs.)

These sites have been built to be flexible enough to fit almost any kind of business, and you can change the navigation to fit your offerings, whether they’re services or products. They work great for non-profits, too.

But wait, there’s more!

Through the month of February (that’s 2010), we’re going to include a free blog with every ProSite. For search engine optimization, establishing your credibility, and as the hub of your social media activity, there’s no better tool than a business blog, and with the new ProSites, they’re integrated into your website. They’re the perfect compliment to an effective Web presence.

Be sure to check out the ProSites at our Web site, or just reach out now and contact flyte today.

Rich Brooks
Affordable Websites for Small Business

Web Marketing Articles: The 2009 Edition

Monday, December 14th, 2009

2009If you’re looking for some Web marketing advice, from which content management system to use, to how to leverage Web video, to how to build a business blog that generates leads, we’ve got you covered.

I gathered the last twelve issues of flyte log, our monthly email newsletter on how small businesses can use the Web to build their business.

Hopefully you’re already subscribed the flyte log, but if you’re not, there’s no better time than the present. Once you do, you can download the following articles:
  • 10 Questions to Ask Before Setting Up a Web Site
  • The 11 Commandments of Writing Web Copy for the Non-Copywriter
  • The 11 Biggest Mistakes Small Business Bloggers Make
So what are you waiting for? A prosperous 2010 awaits!
Rich Brooks
That Web Marketing Guy
Photo credit: Mosieur J.

How Does Web Marketing Help Your Business?

Thursday, November 12th, 2009

At flyte we have a model called Holistic Web Marketing; it’s a way of explaining how Web marketing helps improve your online visibility, drive qualified leads to your Web site, and convert that traffic into business. There are four pieces:

  • Attraction: How do you drive qualified traffic to your site?
  • Retention: How do you keep the lines of communication open after they leave your site?
  • Conversion: How do you get them to make a buying decision or move further down the sales cycle?
  • Measurement: How do measure your site’s effectiveness and whether your Web campaigns are working?

We recently created a cheat sheet around Holistic Web Marketing that you might find helpful. You can download What Is Holistic Web Marketing? here.

Holistic-web-marketing-big

Rich Brooks
Web Marketing for Small Business

What Is Web Marketing, Anyway?

Monday, September 14th, 2009

Although businesses and organizations have different goals and purposes, most would like to achieve the following:

  • increase their online visibility
  • drive more qualified prospects to their site
  • convert that traffic into business or membership.

These days, almost everyone will agree that a company's Web site is the hub of their marketing; TV ads, print ads, even billboards, will include a URL to drive interested parties to for more information or to order.

While different people have different opinions of what Web marketing is, I feel there are four major components:

  • Attraction: How to you drive qualified prospects to visit your site
  • Retention: How to keep the lines of communication open after they've left your site
  • Conversion: How to get visitors to take a desired action on your site (buy now, picking up the phone, etc.)
  • Measurement: How to track your success and continually improve on your site and marketing campaigns.

There are plenty of tools at our disposal as small business owners and entrepreneurs to accomplish this, including search engine optimization, email marketing, blogging and social media to name a few.

If you'd like to learn more in a classroom setting, I'll be teaching Web Marketing for Small Business at the University of Southern Maine starting this Thursday evening from 6 – 8pm, and three additional classes after that.

Just remember to bring the teacher instructor an apple.

Rich Brooks
Web Marketing for Small Business

The Web Marketing Pie: Bet You Can’t Eat Just One (Slice)

Tuesday, September 8th, 2009

2190712270_b57a62e511 Apparently, Nicki Hicks has a sweet tooth.

Nicki is flyte's search engine marketer, helping clients rank higher at the search engines and drive more qualified leads to their sites.

Besides performing keyword analyses, running link building campaigns, teaching swimming and cheer leading, she's also become a great writer. She's been sharpening her skills over at the Maine SEO blog.

The other day she wrote an article on Web marketing, and suggested that I could use it for the upcoming issue of flyte log, our monthly email newsletter. Until now, I have been writing every issue since 1997.

Maybe she thinks I've been working too hard.

In any case, it's a great article for any one who is trying to get a better understanding of Web marketing, and how a business can better promote themselves online. She talks about Web sites, blogging, social media, search engine optimization (SEO), PPC, article marketing and email marketing, and how they all can fit into a Holistic Web marketing campaign.

And she wraps it all up in a flaky pie crust. I don't exactly understand how she did it, so you'll have to read the article yourself. You may never look at pie the same way again.

The Web Marketing Pie by Nicki Hicks.

Rich Brooks
…Mmmmm, pie

Photo Credit by Pauladamsmith

How to Set Up Recurring Billing in PayPal

Friday, July 17th, 2009

If your business has products or services that require regular billing, you might want to look to PayPal to automate the billing process.

In this short video on How to Set Up Recurring Billing in PayPal, I'll show you step-by-step how to automate recurring billing, whether you want to bill once a month or twice a week, and whether you want to bill for six months, a year or forever.

Once you've set up the recurring billing PayPal will generate code you can add to a Web site, blog, or even put into an email.


Rich Brooks
Helping Small Businesses Do Stuff

What is Holistic Web Marketing?

Wednesday, May 13th, 2009

What is Holistic Web Marketing? At flyte we use this model to explain our integrated approach to online success. A static Web site is no longer enough; you need a coordinated Web marketing strategy to reach the widest audience possible.

Holistic Web marketing consists of four parts:

  • Attraction: How to drive quality traffic to your Web site. [Tools: search engine optimization, blogging, social media]
  • Retention: How to keep the conversation going after they’ve left your site. [Tools: email marketing, social media]
  • Conversion: How to get people to make a buying decision at your site, whether it’s clicking on a “Buy Now” button, completing a contact form, or picking up the phone. [Tools: web site]
  • Measurement: How to analyze your traffic to make ongoing improvements to both your Web site and your Internet marketing for better results. [Tools: analytics]

We believe that you need to address and integrate all four pieces of Holistic Web Marketing for long-term success.

On Thursday, May 14th at 12pm EDT, I'll be leading a one hour Webinar (plus 30 minutes of Q&A) examining how small businesses can use the holistic Web marketing model to grow their own business. We'll look at search engine optimization, email marketing, blogging, social media and your own Web site as tools to increase online visibility, drive more qualified leads to your site, and generate more online business.

The cost of the Webinar is normally $49, but if you enter coupon code "theeconomystinks" you'll save $15. That's our stimulus package to you.

Learn more and register now!

Rich Brooks
Web Marketing for Small Biz

Flyte’s Economic Stimulus Package for Small Business

Monday, March 30th, 2009

FirefoxScreenSnapz003
It seems like the only way you can get bailout money from the government these days is if you're "too big too fail." Where does that leave us: the small business owner, the entrepreneur, the engine of America's economic recovery?

Well, we've got to look out for each other. Which is why flyte has rolled out our own Economic Stimulus Plan for Small Businesses.

In honor of us releasing a new ProSite theme (good work, Andy!), we've taken our already affordable ProSite package and thrown in a fully functioning, complementary-designed blog at no extra cost (normally $499).

Flyte's ProSites, affordable, pre-designed Web sites, are perfect for small businesses, entrepreneurs and professionals who are looking to get an effective, successful Web site presence up and running quickly.

Once we've received your content your site can be up in as little as five business days, for as little as $1,999.

The sites built on WordPress, the popular open-source content management system (CMS), which allows business owners to update their own Web site, add pages, upload images and embed videos without any HTML knowledge or expensive software. Any modern browser will do.

These sites are completely scalable, search engine friendly, and are built rock solid by flyte new media, the official small business Web design firm. (Official status still pending; we're just waiting for one more signature at the SBA.)

Check out our newest ProSite designs, or learn more about the ProSite packages at our Web site.

Rich Brooks
Small Business Web Design

Web Developers: Is it Time to Really Ditch IE6?

Monday, March 23rd, 2009

Images
Every Web designer and Web developer I know would answer either:

  • Yes!
  • Hell, yes! or
  • F***, yeah!

to the previous question.

For most of us, Internet Explorer 6 (IE6) is the bane of our existence. You can design the most beautiful site that works well in IE7, Firefox, Safari and across operating systems and then you go and look at it in IE6 and you just want to cry.

On average, it adds 4 to 5 hours of development time or more when it comes to building a Web site, so making sure that the site looks good on IE6 is an investment in time.

So, now that Microsoft has released IE8 can we drop support for IE6?

Traditionally, flyte’s guarantee has been that our sites look great on the two most recent versions of popular browsers across Mac & PC, and “degrade gracefully” on previous versions. After all, you can’t support every version of every browser; you’d go out of business before your first site was launched. And although it’s gotten better recently, Microsoft’s lack of compliance with industry standards has made the average developer’s life harder than it needs to be.

When I think about the hours of productivity lost because IE6 sucks so much it makes Bernie Madoff’s ponzi scheme pale by comparison.

OK, maybe it’s not that bad, but a few extra hours on every Web site built? It just shouldn’t be that way.

Unfortunately, dropping IE6 support may still be a case of cutting off your nose to spite your face. On flyte’s Web site about 9% of our visitors are still using IE6. For one of our clients, Alaska Fly Fishing Goods, they get 13% of their visitors on IE6. For another client, St. Mary’s Health Care, it’s a whopping 28%!

Although those numbers will decline as IE8 adoption goes up, it’s not going to change overnight. If 10% – 25% of a client’s traffic is going to be delivered using IE6 it’s impossible to ignore that business. You have to make sure the site “works” on IE6.

So, what can you do?

I would suggest to all Web designers and developers that we attack the problem on two fronts:

  1. Start charging more for IE6 compliance. If IE6 is adding 4 – 5 or more hours of production work for the developer, why aren’t you passing that time on to your clients? Although we haven’t made any decision yet, at some point we’re going to have to either stop supporting IE6 outright or giving our clients the option of buying a “premium” package that covers the additional time.
  2. Recommend upgrading to IE8 and promoting the link. As a Mac guy I’m not thrilled with the idea of pushing IE8, and of course I’d recommend Firefox, Safari and probably even Chrome over IE8, but better 8 than 6. Tell them it’s a security issue. Tell them if they stick with IE6 then the terrorists win. Tell them whatever you need to, but get people to upgrade.

If you have any suggestions, legal or otherwise, to make IE6 nothing more than a war story to tell our kids, please let me know.

Rich Brooks
IE6 Stole My Profit Margin