If you’ve always wanted to create clickable links from within a YouTube video to an external website, you can now do so. This article will show you how.
For a long time, YouTube has allowed you to create links to other videos, channels and YouTube-centric actions like voting, commenting or subscribing. Also, using 3rd party software or creating overlay ads, you could create some outbound links, but it was tricky and cumbersome.
Then, a few months back YouTube began to allow external links to fundraiser sites like Kickstarter. Now it seems the floodgates are open.
You can create clickable links and buttons from within a YouTube video using their annotations tool.
How many apps have access to your Facebook account? How can you delete them?
To be able to vote for a co-worker’s dog as “cutest ever” or something like that, I had to give 1-800-FLOWERS an unhealthy amount of access to my Facebook account.
Not wanting to disappoint Joan (especially since she has access to a couple of my Twitter accounts and has embarrassing stories to tell about me) I went ahead, giving 1-800-FLOWERS access to everything short of a DNA sample.
Immediately after voting, I decided to rescind those privileges by removing the app from my Facebook account. However, I couldn’t find how to do it.
After a little research I found out where it was. It wasn’t too difficult…go into your account settings, choose apps, then remove any apps you no longer use or wish to have access to your account.
Improve your Twitter marketing and ROI by finding and removing people who have stopped tweeting.
Recently someone asked me how to find and identify people you follow on Twitter who are no longer tweeting.
There are plenty of websites and services that can help you manage your Twitter following…whether to grow your Twitter following or to improve it. The tool I use in the video below is called Formulists.
Formulists provides you tools to find new people, and also to sort people that you already follow. In this video I set up a filter to go through the people I follow and find ones who haven’t tweeted in 60 days.
You know you need to create online video for increased visibility, but you have no idea what your video should be about.
Just like blogging before it, I’m a big proponent of using online video to increase your online visibility, drive more qualified traffic to your site and build your business.
And just like blogging before it, people are still not sure what they should be creating videos about.
The short answer is, that if you’re creating videos to generate online leads, you should be answering your prospects’ most pressing questions.
A few weeks ago I was on vacation at a lake house we rent. I had never been able to get up on water skis before (only tried a handful of times) but I was determined that this was the week. I went to YouTube, searched for “how to get up on water skis” and found a number of videos. After watching one particularly instructive one I took to the lake. Three attempts later I was up.
Keep in mind that YouTube is the #2 search engine in the world, AND its videos often appear on the first page of Google, the world’s most popular search engine. The right video, with the right title and description, addressing the issues that your prospects and customers face on a daily basis can greatly increase the number of inbound leads you can generate.
So what should my online videos be about?
That’s obviously going to be specific to your business and industry, but here’s a trick to finding out what people are looking for when it comes to videos. Go to YouTube and start typing in your industry or the type of questions customers usually ask you…YouTube’s auto-complete feature will provide suggestions based on previous searches and results. Here are a couple of examples:
And don’t forget that the same trick can work at the search engines:
Ever spent too much time searching a long web page looking for information? Here’s your keyboard shortcut.
Today I read an unbelievable statistic in the Atlantic: 90% of US Internet users didn’t know you could use CTRL-F (command-F for us Mac users) to find a word or phrase on a long web page or Word doc.
Now, I know the readers of this blog are part of that 10% whose palms are firmly planted on their collective foreheads right now. Personally, I must use the command-F 30 or 40 times a day easy. In fact, the command-F shortcut makes me so efficient that I had time to create a video on how to use command-F to save time. (Pretty meta, right?)
With this one video I’ve probably recovered all the worker productivity in this country lost to fantasy football.
So, let’s say during your time giving free tech support to friends, family and lovers you’ve watched them struggle to find some information on a long web page. You didn’t know how to explain to them that CTRL-F would set them free. Now you can just point them to this post (and accompanying video at YouTube).
Not sure how to share your best posts, photos and videos on Google+? Read this and be enlightened.
In the last post we looked at Sparks, Google+’s tool for collecting information around an area of interest. Today we’re going to talk about how to share that and other content, and how to determine who’s going to see that content.
Sharing content with friends, family and business associates on Google+ is easy.
At the top of your stream–similar to Facebook’s News Feed–is a box where you can choose to share an update, photos, video or a link.
Let’s say you want to share a video; go ahead and click on video. Then you’ll be given the choice to share video in three different ways:
upload from your computer,
grab something from YouTube or
upload a video from your phone.
Choose the appropriate selection and then you’ll either upload a video or find a video on YouTube.
In either case you’ll be able to add comments and then choose which circles and/or people you’d like to share the video with. Video of your most recent presentation? Share with business associates. Video of your daughter’s birthday? Share that with just friends and family.