How to Create External Links in YouTube Videos

Archive for the ‘How-To Web Marketing Videos’ Category

How to Create External Links in YouTube Videos

Wednesday, March 6th, 2013

If you’ve always wanted to create clickable links from within a YouTube video to an external website, you can now do so. This article will show you how.

For a long time, YouTube has allowed you to create links to other videos, channels and YouTube-centric actions like voting, commenting or subscribing. Also, using 3rd party software or creating overlay ads, you could create some outbound links, but it was tricky and cumbersome.

Then, a few months back YouTube began to allow external links to fundraiser sites like Kickstarter. Now it seems the floodgates are open.

You can create clickable links and buttons from within a YouTube video using their annotations tool.

I created a video, How to Create External Links In YouTube, and put together a step-by-step process outlined below. (more…)

Tags: external links, Webmaster Tools, YouTube
Posted in How-To Web Marketing Videos, YouTube & Online Video Marketing | 8 Comments »

How to Connect Webmaster Tools to Google Analytics

Sunday, February 24th, 2013

If you’re using Google Analytics, but some of the reports won’t display, you may need to enable Google Webmaster Tools. Here’s how.

One of my favorite new reports in Google Analytics is the Queries report, which helps you uncover keyword phrases that may drive additional qualified traffic to your website or blog.

However, the report won’t run if you don’t have Webmaster tools enabled for your Google Analytics.

In this short video I’ll show you how to enable Webmaster tools and connect it to your Google Analytics. Once connected you’ll unlock better traffic reports that help you increase your online visibility, drive more qualified traffic to your site, and convert that traffic into business. (more…)

Tags: Google Analytics, google webmaster tools, Traffic Reports, Webmaster Tools
Posted in Analytics, How-To Web Marketing Videos | 1 Comment »

How to Rank Higher at the Search Engines in 5 Minutes and 27 Seconds

Monday, February 13th, 2012

How small businesses can rank higher at the search engines.

I enjoy my segments as the “tech guru” or “tech expert” (depending on who’s interviewing me) on 207, but I don’t generally get to talk about technology as it pertains to small business marketing.

So, I was very excited when they suggested I do something that focused on small business. (95% of Mainers are employed by a small business, so it’s something that affects a lot of us.)

Of course, you can’t get too in depth in 5:27, especially for a topic that spawns multi-day conferences with multiple tracks. However, I did my best.

You can watch the video below or at the 207 site on a page entitled Tech Guru Rich Brooks on SEO.

If you’d to learn more, check out this week’s flyte school lunch & learn I’m doing (if you live within driving distance of Portland, Maine) or the Search Engine Optimization: Rank Higher, Sell More! webinar I’m putting on.

Below are my notes from the segment:

(more…)

Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, Search Engine Marketing | 1 Comment »

How to Setup Your Google+ Business Page in Under 3 Minutes

Thursday, November 10th, 2011

Google Plus recently opened up its platform for businesses. Here’s how you can get started with your own page.

Yesterday I created a Google+ page for flyte. I turned on ScreenFlow, my favorite screen capture tool for the mac and created the following video.

Thanks to some fancy editing, some enhanced typing skills, and a trough full of Red Bull, I created this video that will show you in less than 3 minutes how to setup your own Google+ business page.

You can watch it below or check out How to Create a Google+ Business Page in Under 3 Minutes on YouTube.

(more…)

Tags: Google, google plus, google+ business page, small biz, small business
Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, Search Engine Marketing, Social Media | 7 Comments »

What Should I Make a YouTube Video About?

Monday, August 29th, 2011

You know you need to create online video for increased visibility, but you have no idea what your video should be about.

Just like blogging before it, I’m a big proponent of using online video to increase your online visibility, drive more qualified traffic to your site and build your business.

And just like blogging before it, people are still not sure what they should be creating videos about.

The short answer is, that if you’re creating videos to generate online leads, you should be answering your prospects’ most pressing questions.

A few weeks ago I was on vacation at a lake house we rent. I had never been able to get up on water skis before (only tried a handful of times) but I was determined that this was the week. I went to YouTube, searched for “how to get up on water skis” and found a number of videos. After watching one particularly instructive one I took to the lake. Three attempts later I was up.

That week I also learned how to start the square stitch and a good workout for resistance bands, all from watching videos on YouTube.

Keep in mind that YouTube is the #2 search engine in the world, AND its videos often appear on the first page of Google, the world’s most popular search engine. The right video, with the right title and description, addressing the issues that your prospects and customers face on a daily basis can greatly increase the number of inbound leads you can generate.

So what should my online videos be about?

That’s obviously going to be specific to your business and industry, but here’s a trick to finding out what people are looking for when it comes to videos. Go to YouTube and start typing in your industry or the type of questions customers usually ask you…YouTube’s auto-complete feature will provide suggestions based on previous searches and results. Here are a couple of examples:

And don’t forget that the same trick can work at the search engines:

And notice how the 3rd organic result is a video!

Now, go out and make some videos!

Rich Brooks
The Water Skiing, Resistance-Banding Lanyard-Maker

Tags: auto-complete, Online Video, small business, social video marketing, YouTube, YouTube channels, YouTube marketing
Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, YouTube & Online Video Marketing | 5 Comments »

What the CTRL-F?!?

Thursday, August 25th, 2011

No comments on how gross my keyboard is.
Ever spent too much time searching a long web page looking for information? Here’s your keyboard shortcut.

Today I read an unbelievable statistic in the Atlantic: 90% of US Internet users didn’t know you could use CTRL-F (command-F for us Mac users) to find a word or phrase on a long web page or Word doc.

Now, I know the readers of this blog are part of that 10% whose palms are firmly planted on their collective foreheads right now. Personally, I must use the command-F 30 or 40 times a day easy. In fact, the command-F shortcut makes me so efficient that I had time to create a video on how to use command-F to save time. (Pretty meta, right?)

With this one video I’ve probably recovered all the worker productivity in this country lost to fantasy football.

So, let’s say during your time giving free tech support to friends, family and lovers you’ve watched them struggle to find some information on a long web page. You didn’t know how to explain to them that CTRL-F would set them free. Now you can just point them to this post (and accompanying video at YouTube).

You can check out my dad’s website on raising resilient children (and more) here.

Another favorite of mine: command-A then right arrow to get to the end of a long doc, left arrow to get to the beginning of it.

Rich Brooks
Bringing back the US’s AAA Rating One Keyboard Shortcut at a Time

Tags: command-f, ctrl-f, keyboard shortcuts, life hacks
Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, Off Topic | 2 Comments »

Sharing is Good. Here’s How to Share on Google+

Tuesday, August 2nd, 2011

Not sure how to share your best posts, photos and videos on Google+? Read this and be enlightened.

In the last post we looked at Sparks, Google+’s tool for collecting information around an area of interest. Today we’re going to talk about how to share that and other content, and how to determine who’s going to see that content.

Sharing content with friends, family and business associates on Google+ is easy.

At the top of your stream–similar to Facebook’s News Feed–is a box where you can choose to share an update, photos, video or a link.

Let’s say you want to share a video; go ahead and click on video. Then you’ll be given the choice to share video in three different ways:

upload from your computer,
grab something from YouTube or
upload a video from your phone.

Choose the appropriate selection and then you’ll either upload a video or find a video on YouTube.

In either case you’ll be able to add comments and then choose which circles and/or people you’d like to share the video with. Video of your most recent presentation? Share with business associates. Video of your daughter’s birthday? Share that with just friends and family.

This may be easier understood by watching it in action. By chance, I’ve created a video called How to Share Video on Google+, which you can watch on YouTube or down below.

This is just one of a series of videos we did on Google+, and we’ve got plenty of other web marketing and social media videos at our YouTube channel. You should check it out. Really, you should.

Rich Brooks
Join Me On Google+

Tags: Google, google plus, sharing content, sharing video, Social Media, Social Networking, video
Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, Social Media | 3 Comments »

Archive for the ‘How-To Web Marketing Videos’ Category